The Launch Playbook

A Counter-Intuitive Approach To Lead Magnets

December 03, 2020 Sara Vartanian / Annie Bacher Episode 11
The Launch Playbook
A Counter-Intuitive Approach To Lead Magnets
Show Notes

This week I'm sharing a strategy I've only taught in high-level masterminds or to private launch clients. It's how to use a free lead magnet to bring you 5-figures in sales using a counter-intuitive strategy that helps you get to know what people really want from you.⁠

In this week's episode, I spill exactly how I used this strategy myself and how it led to 75k in business⁠, what taking an unscalable approach to list-building gives you AND each new person who joins your list⁠. Plus you'll hear how to use this strategy to create offers that the people you love to serve actually want⁠. I'm joined by Annie Bacher, a SaaS copywriter, who shares her recent experience with putting the unscalable lead magnet method to work in her business.

Read my recent Forbes feature where I talk about the unscalable lead magnet method: https://www.forbes.com/sites/stephanieburns/2020/11/08/how-to-create-a-free-lead-magnet-that-brings-you-five-figures-in-sales/
Check out Annie's website at anniebacher.com
See how she put this strategy into play and get her Fresh Look copy review freebie at anniebacher.com/freshlook


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