Create Bridges: Small Business - Big Rural Impact

Episode 11: A Regional Approach to Promoting Your Business

February 11, 2021 Create Bridges AR Season 1 Episode 11
Create Bridges: Small Business - Big Rural Impact
Episode 11: A Regional Approach to Promoting Your Business
Show Notes Transcript

On today’s episode, Brandon Mathews is joined by Cathy Drew, Executive Director of Ozark Gateway Tourist Council, and Gloria Sanders, Executive Director of the Calico Rock Community Foundation and Museum and Visitors Center.  A host of topics were discussed including the benefits of being a member of Ozark Gateway, why the whole community needs to be on board when it comes to promoting an area; opportunities for reaching markets outside of Arkansas, and some new programming launching in the region soon.

 

Ozark Gateway Tourist Council

Facebook: facebook.com/ozarkgateway/

Twitter: twitter.com/ozarkgateway

Webmail: ozarkgateway.com

Phone: 870-793-9316

 

 

Calico Rock Museum and Visitor Center

Facebook: facebook.com/calicorockmuseum/

Twitter: twitter.com/rockcalico

Webmail: calicorockmuseum.com

Phone: 870-297-6100

1
00:00:04,640 --> 00:00:09,500
Come join us, explore the impact of small business here in rural Arkansas.

2
00:00:09,500 --> 00:00:14,420
What challenges would you face if you opened a small business who can help you meet those challenges?

3
00:00:14,420 --> 00:00:18,530
How do you get in touch with others like you? This is great. Bridges, Arkansas.

4
00:00:18,530 --> 00:00:27,540
And we invite you to come cross these bridges with us. On today's episode, I'm joined by Kathy Jr.

5
00:00:27,540 --> 00:00:31,740
Executive director of Ozark Gateway Tourist Council, and Gloria Sanders,

6
00:00:31,740 --> 00:00:37,110
executive director of the Calico Rock Community Foundation Museum and Visitor's Center.

7
00:00:37,110 --> 00:00:42,030
We discussed a host of topics, including the benefits of being a member of the Ozark Gateway,

8
00:00:42,030 --> 00:00:47,070
why the whole community needs to be on board when it comes to promoting an area opportunities

9
00:00:47,070 --> 00:00:52,650
for reaching markets outside of Arkansas and some new programing launching soon in the region.

10
00:00:52,650 --> 00:00:56,400
If you like our podcasts. Be sure to leave a review and subscribe. Thanks.

11
00:00:56,400 --> 00:01:00,070
I hope you enjoy. Kathy, we'll have you start.

12
00:01:00,070 --> 00:01:07,060
Will you introduce yourself, tell us your name, your title and your organization and what you will do?

13
00:01:07,060 --> 00:01:12,520
Sure. I'm Kathy Drew. I'm the executive director of Ozark Gateway Tourist Council.

14
00:01:12,520 --> 00:01:21,070
We are a nonprofit regional tourism association, one of 12 Arkansas tourism's associations in the state.

15
00:01:21,070 --> 00:01:26,140
We promote tourism and relocation across eight counties which are Fulton.

16
00:01:26,140 --> 00:01:32,250
Independents is or Jackson. Lawrence Randolph, Sharp and Stone Counties.

17
00:01:32,250 --> 00:01:38,550
And we've been around since about 1961 and we're funded by Arkansas Tourism.

18
00:01:38,550 --> 00:01:46,210
And they were created by our founding father, Leo Rainey, back during that time.

19
00:01:46,210 --> 00:01:51,450
Fifty nine. Nineteen sixty one. Great.

20
00:01:51,450 --> 00:01:56,340
Thank you. Gloria. We go into the same. Give us your name, your title.

21
00:01:56,340 --> 00:02:05,820
What organization you're with and what you all do. My name is Gloriant Sanders and I'm the executive director of the Kalka Rock Community Foundation,

22
00:02:05,820 --> 00:02:14,730
which in an umbrella takes care of the Chemical Rock Museum and also has Kalka Rock Main Street Network program.

23
00:02:14,730 --> 00:02:22,200
And I am the executive director for all of that. We are a nonprofit organization.

24
00:02:22,200 --> 00:02:27,660
We get our funding through grants and through a little bit of assistance.

25
00:02:27,660 --> 00:02:32,790
We are privately owned, not funded by the state. All right.

26
00:02:32,790 --> 00:02:37,350
Thank you very much. Well, ladies, I am so eager to get into today's episode.

27
00:02:37,350 --> 00:02:43,560
This has been one I've been anxiously anticipating. It's been a couple of months trying to get that settle down.

28
00:02:43,560 --> 00:02:48,450
But I'm super excited to be able to sit down and talk with you all, Kathy,

29
00:02:48,450 --> 00:02:56,670
and say we've got somebody listening today on the podcast who has heard of Ozark Gateway, but they don't really know how to get involved with you.

30
00:02:56,670 --> 00:03:01,290
Can you explain what it means to be a member of your organization and kind of

31
00:03:01,290 --> 00:03:05,610
the benefits and impact you have on the community and for business owners,

32
00:03:05,610 --> 00:03:16,410
for people that would like to be a member? First of all, it's a tax deductible membership because we are a nonprofit as well.

33
00:03:16,410 --> 00:03:23,280
We offer members memberships to any business and or outside of our region.

34
00:03:23,280 --> 00:03:29,340
And the good thing about being a member of the region is that list you on our Web site,

35
00:03:29,340 --> 00:03:40,290
which has over a million visitors each year and also gets you the opportunity to submit advance to us for our Web site.

36
00:03:40,290 --> 00:03:42,540
Or if you have information about your business,

37
00:03:42,540 --> 00:03:54,090
you would like us to blow out to our media outlets such as like our Facebook or Twitter or other outlooks.

38
00:03:54,090 --> 00:03:58,710
We could do that. We have other means of helping promote.

39
00:03:58,710 --> 00:04:04,590
We have a co-op program for nonprofit and also for for profit businesses on

40
00:04:04,590 --> 00:04:08,580
different levels where they can reach out to us for help promoting their business.

41
00:04:08,580 --> 00:04:12,330
So there are many ways that we can help local businesses prosper.

42
00:04:12,330 --> 00:04:26,550
And our goal is to encourage people to visit the area and enjoy what we already know is a great place to vacation or even retire to or relocate to.

43
00:04:26,550 --> 00:04:34,440
Why certainly fall into that last category of relocate, you know, moving our our family up here and we love it living in this area.

44
00:04:34,440 --> 00:04:41,020
Gloria, you all at the. Muzeum are a member of Ozark Gateway,

45
00:04:41,020 --> 00:04:47,830
and I'd like for you to maybe share what how it's impacted you guys and why you guys

46
00:04:47,830 --> 00:04:52,630
see the importance of being a member and in advertising being a part of Ozark Gateway.

47
00:04:52,630 --> 00:04:57,460
Well, Kathy waisman with us from the beginning.

48
00:04:57,460 --> 00:05:02,950
We use them when when the chamber was here, which we no longer have.

49
00:05:02,950 --> 00:05:08,010
And they've helped us with assistance with with the doing brochures.

50
00:05:08,010 --> 00:05:14,230
Kathy is really great about coming out and helping to support all of the events that we have.

51
00:05:14,230 --> 00:05:17,650
It's it's just, you know, I I've been active with it. All right.

52
00:05:17,650 --> 00:05:22,330
Well, really not on and off, but pretty much on for the last twelve years.

53
00:05:22,330 --> 00:05:27,670
So it's it's obviously a great organization. And I, I promote it all the time.

54
00:05:27,670 --> 00:05:34,470
We haven't a band or anything. Coming up. I send everything to Kathy. She gets it out there and she she's real good about that.

55
00:05:34,470 --> 00:05:41,200
And I sent very few places that you can actually get an answer within the same day.

56
00:05:41,200 --> 00:05:47,870
Most cases, you don't get it from here every day that way. But she's getting it out there real quick and answering.

57
00:05:47,870 --> 00:05:55,190
So it's it's really advantageous to be part of it. Gary and Kathy, would you add any of that?

58
00:05:55,190 --> 00:06:00,180
You know, you work with all types of different businesses and industries, obviously,

59
00:06:00,180 --> 00:06:07,920
and that create bridges program, we focus on retail, entertainment, accommodation and tourism related businesses.

60
00:06:07,920 --> 00:06:16,410
But can you give us a few examples of other types of businesses that you guys partner with or have become members over the years?

61
00:06:16,410 --> 00:06:24,450
We work with anybody from a bank to real estate brokers all the way to horseback riding,

62
00:06:24,450 --> 00:06:31,760
businesses, lodging, just basically any any business in the region can be a member.

63
00:06:31,760 --> 00:06:40,520
And, you know, we're happy to work with everybody in and everybody benefits in one way or another from the enemy of the region.

64
00:06:40,520 --> 00:06:45,650
They really do, and the fact that they and they keep up with the everyday things, you know, for instance, I did.

65
00:06:45,650 --> 00:06:50,450
Was a year ago when Adam did or two years ago. Kathy. Time's flying.

66
00:06:50,450 --> 00:06:58,650
When Adam did that, the drone coming through. And I mean, you keep up with really doing everything for everybody.

67
00:06:58,650 --> 00:07:03,530
It's not just singled out to an area that maybe that is just board members.

68
00:07:03,530 --> 00:07:09,400
I do the whole area in. Can you talk a little bit of why it's important to promote as a region?

69
00:07:09,400 --> 00:07:12,540
You know, for example, I know you guys have the.

70
00:07:12,540 --> 00:07:21,550
The magazine that highlights all the different communities and towns, you know, you can you can flip to Calico Rock or,

71
00:07:21,550 --> 00:07:27,720
you know, Hardy or mangement spraying and see these different communities or, you know, ash fly and see what else they are.

72
00:07:27,720 --> 00:07:36,120
But part of the challenge and also the opportunity is the more people you have listed in the community, the better it looks.

73
00:07:36,120 --> 00:07:41,370
So can you talk a little bit about getting more people on board and why it's

74
00:07:41,370 --> 00:07:48,540
important to really get the whole community to buy in tourism in Arkansas?

75
00:07:48,540 --> 00:07:54,690
I'm looking at the two thousand eighteen figures was over a seven billion dollar a year industry.

76
00:07:54,690 --> 00:08:03,750
So that's billion with a B. That's how many people come to the area and spend money and stay.

77
00:08:03,750 --> 00:08:06,420
And that being the number two industry,

78
00:08:06,420 --> 00:08:16,230
that lets you know the importance of items like our magazine and so forth to encourage people to visit because when they visit, they spend money.

79
00:08:16,230 --> 00:08:23,070
That money not only goes into that community that they're staying at, but it changes hands several times.

80
00:08:23,070 --> 00:08:28,980
And so it actually helps that community that count county in that region prosper.

81
00:08:28,980 --> 00:08:35,520
So the importance of keeping those tourism dollars coming into the state are very vital.

82
00:08:35,520 --> 00:08:37,470
Gloria, would you add anything?

83
00:08:37,470 --> 00:08:45,180
Well, one of the things, Kathy has a very active board and there is a member from each of the different districts and within her area,

84
00:08:45,180 --> 00:08:54,060
within the region, and they're all very active in making sure that everything is kept up with.

85
00:08:54,060 --> 00:08:58,350
We had a gentleman that was on that one. For how long was young Kathy? Oh, gosh.

86
00:08:58,350 --> 00:09:02,900
Probably close to 30 years, 20 to 20 to 30 years.

87
00:09:02,900 --> 00:09:09,510
He's recently passed away. And he was just a really, really I mean, I just laugh because we would go to the conference.

88
00:09:09,510 --> 00:09:12,930
We would go to their dinners on the yearly dinners, and one time we got lost.

89
00:09:12,930 --> 00:09:18,450
Remember when we got lost in the middle of that ducktails? Yeah.

90
00:09:18,450 --> 00:09:22,030
You had a map of the road. We drove around for two and a half hours finding fun place.

91
00:09:22,030 --> 00:09:25,470
But, you know, everybody cares about what's happening in this area.

92
00:09:25,470 --> 00:09:34,860
That's the nice thing about being here. Those of us that are in this business, we care about what's happening with our neighbors.

93
00:09:34,860 --> 00:09:39,660
It's not this is just mine. I'm going to do what's good for me.

94
00:09:39,660 --> 00:09:43,820
This is an area that we work together. And I think that's an important factor.

95
00:09:43,820 --> 00:09:49,380
And those are all the waisman they are to help us and to do whatever needs to be done.

96
00:09:49,380 --> 00:09:55,830
When we started doing the magazine, the magazine that we did, I called Kathy and she said, yeah, we'll partner with you.

97
00:09:55,830 --> 00:10:00,330
We'll help you. There's not anything I mean, obviously, there's going to be limits.

98
00:10:00,330 --> 00:10:04,070
But I did. But I can do. But they're really active trying to help.

99
00:10:04,070 --> 00:10:13,680
And that's the big thing. Russ. I want to pivot and and talk about opportunities and trends we see.

100
00:10:13,680 --> 00:10:19,290
We've just finished what has probably been one of the worst years in modern history for tourism.

101
00:10:19,290 --> 00:10:24,720
We have all seen directly how it impact our communities. We've seen business closures.

102
00:10:24,720 --> 00:10:33,180
We've seen loved ones pass away. And in those terrible times and sadness, we've also seen some new businesses grow.

103
00:10:33,180 --> 00:10:41,890
We've seen some industry come to the area. And so there are other things that are promising and optimistic on the horizon.

104
00:10:41,890 --> 00:10:47,470
Are there any trends when it comes to tourism and marketing advertising that you're seeing that, hey,

105
00:10:47,470 --> 00:10:54,430
maybe our community can either get involved with that now or something that maybe we

106
00:10:54,430 --> 00:11:01,870
are doing that maybe some of our other regions in the state and surrounding states?

107
00:11:01,870 --> 00:11:06,730
As a matter of fact, aren't doing that. We're maybe doing a good job of really and truly.

108
00:11:06,730 --> 00:11:13,840
The big thing for us in 2020 has probably been social media, which I'm sure it's been big for everybody.

109
00:11:13,840 --> 00:11:20,920
But that has been a huge outlet for us to not only tell people what we have going on,

110
00:11:20,920 --> 00:11:27,760
but to kind of let them know if someone is not having a movie or, you know, other things that might be going on.

111
00:11:27,760 --> 00:11:37,780
But another big thing for us, which, you know, is important for us to reach people outside the state would be TV advertising.

112
00:11:37,780 --> 00:11:48,550
And, you know, and they seem to be really working with people with good rights for TV ends in one of our good markets has been Springfield, Missouri.

113
00:11:48,550 --> 00:11:56,290
In the big thing about ZEM is people from that area are looking for places like our state,

114
00:11:56,290 --> 00:12:01,810
which are small, not as populated as some of the other states.

115
00:12:01,810 --> 00:12:07,450
And same thing for our towns and especially our region, because our region has communities that are small.

116
00:12:07,450 --> 00:12:10,570
They're not heavily packed with people.

117
00:12:10,570 --> 00:12:20,200
So people are feeling safe to come visit communities like our region offers, which allows people to social distance.

118
00:12:20,200 --> 00:12:28,360
And they'll. Gloria, I guess kind of the same, do you when you know museums and you guys, this industry,

119
00:12:28,360 --> 00:12:34,210
what are kind of some of the trends you're seeing among some of your peers and in other cities and states?

120
00:12:34,210 --> 00:12:39,120
Well, for us, the biggest thing is we've all had to learn how to do a lot more virtual and different things.

121
00:12:39,120 --> 00:12:47,950
So we weren't necessarily. So what it does is it makes you be a little bit more proactive as far as what you're

122
00:12:47,950 --> 00:12:52,840
doing in the building and trying to make sure that it can be done virtually as well.

123
00:12:52,840 --> 00:12:58,370
Where would we would do a demonstration? We have to think about how Happyland House is going to show up.

124
00:12:58,370 --> 00:13:03,100
Yeah. Virtually. How do you get the people? Virtually. How do you go about any of those?

125
00:13:03,100 --> 00:13:10,960
So and all of the museums that I've spoken to in the area is quite active with the Arkansas Museum Association.

126
00:13:10,960 --> 00:13:18,490
So for them. Everybody starting out and everybody a lot of them are still not even opened.

127
00:13:18,490 --> 00:13:22,690
They're not you know, they're just afraid and rightfully so.

128
00:13:22,690 --> 00:13:27,280
Some of the things that we were we were doing, we are not doing.

129
00:13:27,280 --> 00:13:35,290
We're thinking about trying to do some podcasts, trying to do something different, because we've got to get the people to know that we're here.

130
00:13:35,290 --> 00:13:37,630
And it's important for them to know that we're here.

131
00:13:37,630 --> 00:13:44,180
And so just like anything else, you know, if you don't have come through the door here, you're hurting.

132
00:13:44,180 --> 00:13:52,750
And right now we're open and we've changed our hours a little bit around for this time of year because would normally we're up from nine to five.

133
00:13:52,750 --> 00:13:56,890
This year, we're only gonna be up from nine and 10 excuse me, ten. Nine to ten.

134
00:13:56,890 --> 00:14:02,430
I wish now Taneda to four, but that's OK.

135
00:14:02,430 --> 00:14:06,300
But so. And see what we can try to do that way.

136
00:14:06,300 --> 00:14:12,130
And then as people start showing up and doing more, then we'll change our hours to accommodate.

137
00:14:12,130 --> 00:14:16,870
What we have learned more than anything is that you have to you have to be flexible.

138
00:14:16,870 --> 00:14:21,430
You have to really know how can you change this to make it virtually.

139
00:14:21,430 --> 00:14:25,240
How can you do something and leave me version of this?

140
00:14:25,240 --> 00:14:31,160
I'm not a tech person, so it's really hard for me to learn all of a sudden all this tech stuff and I'm getting at.

141
00:14:31,160 --> 00:14:35,380
But I'm a little old to start learning now. Nonsense.

142
00:14:35,380 --> 00:14:39,550
In fact, I have to interject and make a plug.

143
00:14:39,550 --> 00:14:45,210
Gloria, you all have helped us with some of our video series on helping businesses in our communities get online.

144
00:14:45,210 --> 00:14:49,870
You know, we we've done a series of videos for Facebook, TripAdvisor, Yelp, Google,

145
00:14:49,870 --> 00:14:54,550
my business just to try to elevate the presence of our businesses that are here.

146
00:14:54,550 --> 00:15:01,300
So people know, you know, when the state started lifting lockdown restrictions, that, hey, we're still here.

147
00:15:01,300 --> 00:15:07,720
We still have summer and fall. We're ready. We are taking precautions to keep everybody safe.

148
00:15:07,720 --> 00:15:14,830
And we want you to come visit our communities. I mean, just like you said, Kathy, the fact that we're not in a heavily populated area,

149
00:15:14,830 --> 00:15:18,430
the fact that when you get your car in and travel for forty five minutes,

150
00:15:18,430 --> 00:15:22,960
you can actually go forty five miles and get somewhere versus the congestion of cities.

151
00:15:22,960 --> 00:15:27,280
I mean, those are all assets to our region and it's really important.

152
00:15:27,280 --> 00:15:33,370
So, Gloria, you certainly helped us in that. And I do not undercut yourself with the technology.

153
00:15:33,370 --> 00:15:39,440
Appreciate it. Because I certainly don't like. I get on the phone sometimes I can kill.

154
00:15:39,440 --> 00:15:45,580
And she runs over and helps Nathan. Side note, the camp Gloria is referring to is Campanaro.

155
00:15:45,580 --> 00:15:49,060
She manages a marketplace in downtown Calico Rock.

156
00:15:49,060 --> 00:15:54,310
It's a place where there's a collection of vendors and retailers in one location on historic Main Street.

157
00:15:54,310 --> 00:16:01,060
And it's also a division of the Calico Rock Community Foundation, where all of its proceeds benefit the community's revitalization efforts.

158
00:16:01,060 --> 00:16:05,050
If you hadn't had a chance to check it out, you should. There's some pretty cool stuff there.

159
00:16:05,050 --> 00:16:10,120
Now back to the podcast. You know, I don't know who's who's gonna be listen this episode,

160
00:16:10,120 --> 00:16:17,500
but I imagine all types of industry you guys probably have goals for, you know, how many members you'd like to have.

161
00:16:17,500 --> 00:16:23,140
You always want to grow because the more you guys do, the better it is for the region and in promoting us holistically.

162
00:16:23,140 --> 00:16:28,840
But what are some industries or areas that you look forward to,

163
00:16:28,840 --> 00:16:36,120
maybe having a few more members or getting to elevate or advertise in our in our communities?

164
00:16:36,120 --> 00:16:47,640
Some of the businesses I would like to see grow are more of the lodging places, whether it be a cabin or a house that someone rents on.

165
00:16:47,640 --> 00:16:52,350
One of the online accounts or for that is not business.

166
00:16:52,350 --> 00:16:58,860
I can't think of the names of those, but some of those businesses, restaurants,

167
00:16:58,860 --> 00:17:05,890
having more restaurants listed on our Web site in our magazine helps people that are coming and know what the area offers.

168
00:17:05,890 --> 00:17:09,930
And it's really good to have businesses like that.

169
00:17:09,930 --> 00:17:17,700
And the more you have, the more variety you have, the more apt people are to stay longer and enjoy your area.

170
00:17:17,700 --> 00:17:27,450
Kathy, another question for you. If you have, say, a business or nonprofit is listening to this and they're on the fence about working with you,

171
00:17:27,450 --> 00:17:31,770
what would be your call to them to say, hey, you know, our gateway can be a great resource for you?

172
00:17:31,770 --> 00:17:42,090
What's your your elevator pitch for that? Well, first of all, the membership is very affordable, especially for the small businesses.

173
00:17:42,090 --> 00:17:50,460
You're looking at fifty dollars for a year. And the good thing about that is you don't have to pay fifty dollars, Gisburne, when you join.

174
00:17:50,460 --> 00:17:54,450
You can pay that out over the years. So you pay five dollars a month.

175
00:17:54,450 --> 00:18:03,420
And with that, you can get posted on our social media and we can do blogs about your business and so forth and so on.

176
00:18:03,420 --> 00:18:09,710
If you want to submit a news release to us, we'll be happy to share that on our blog and social media.

177
00:18:09,710 --> 00:18:13,800
So that's some of the good reasons.

178
00:18:13,800 --> 00:18:25,350
And then plus, they also if they are like, say, a restaurant, real estate, lodging outfit or campground type place,

179
00:18:25,350 --> 00:18:31,050
they can get a listing in our visitor guide with which will, of course, reach over a hundred thousand people.

180
00:18:31,050 --> 00:18:39,210
Plus, it's also on our Web site. And then they also get a link on our Web site that will link back to their Web site.

181
00:18:39,210 --> 00:18:48,550
So for that small amount, for a membership, they can really reach a lot of people and get a lot of support from us.

182
00:18:48,550 --> 00:18:50,110
Gloria, the same question to you.

183
00:18:50,110 --> 00:18:59,230
If you knew you have a colleague or someone who was like, yeah, we're thinking about maybe joining Ozark Gateway, what would you say to them?

184
00:18:59,230 --> 00:19:03,880
I would tell us what it would be definitely worth. Number one, they're 50 dollars.

185
00:19:03,880 --> 00:19:09,630
There's a lot of advantageous parts to it. The magazine, as Catherine said, a Web site.

186
00:19:09,630 --> 00:19:16,210
And they do a lot of Facebook. I don't do Twitter, so I can't say speak for that or Instagram.

187
00:19:16,210 --> 00:19:19,930
I'm getting booked up for all this other stuff.

188
00:19:19,930 --> 00:19:26,800
It's hard not keeping up with what we're doing right now. So I would definitely add that they've just been a great partner to deal with.

189
00:19:26,800 --> 00:19:34,630
I just really can't say enough about it. Kathy knows I've worked with them for 12 years, at least that long, if not before,

190
00:19:34,630 --> 00:19:41,930
because I had a business in town and worked with it before that, too. So I just definitely think that it's a great thing to do.

191
00:19:41,930 --> 00:19:52,520
To both of you, is there anything else that maybe you want to share that we haven't touched on something that we have name that sticks in to start in?

192
00:19:52,520 --> 00:19:54,470
We're in the learning process of it,

193
00:19:54,470 --> 00:20:02,780
but it's through Arkansas tourism and they have agreed to only allow the regional associations to do this in the state.

194
00:20:02,780 --> 00:20:10,010
But it's it was released last year at the governors conference through their art tank competition.

195
00:20:10,010 --> 00:20:14,630
And it's a game that won the competition.

196
00:20:14,630 --> 00:20:22,910
And we have agreed to purchase one of these games. And what we're looking at is a scavenger hunt which will focus on our region.

197
00:20:22,910 --> 00:20:31,280
And in this scavenger hunt, it will be like in each community and like a stop or two where people will have to go,

198
00:20:31,280 --> 00:20:36,740
maybe take a photo in front of the museum and Calico Rock, or they can do that virtually.

199
00:20:36,740 --> 00:20:43,100
So if they're afraid to travel, they can go find that museum online,

200
00:20:43,100 --> 00:20:51,140
find their website site and envisat it and send a screenshot or something back to show that they did go to that site.

201
00:20:51,140 --> 00:20:58,370
And this is gonna be a new way for us to hopefully get people interested in the region and again,

202
00:20:58,370 --> 00:21:07,820
reach those people that are afraid to get out and travel, but then also encourage some people to travel in while we're encourage them to travel.

203
00:21:07,820 --> 00:21:12,040
We're also going to encourage them to be site. All right.

204
00:21:12,040 --> 00:21:20,470
Any sneak peek listings of places we can look forward to trying to find an Easter eggs for sure.

205
00:21:20,470 --> 00:21:27,550
Since we're in Calico Rock right now with Gloria, we are going to have the museum as a stock.

206
00:21:27,550 --> 00:21:34,460
You know, in other other towns, we've not really got a secure or last.

207
00:21:34,460 --> 00:21:41,870
But, you know, in Mountain View, you know, I'm sure we'll go to the Ozark folksinger and places like that famous spring,

208
00:21:41,870 --> 00:21:45,770
we'll go to the state park in other places like that.

209
00:21:45,770 --> 00:21:52,420
But I think it's going to be fun in this game is going to be promoted by Arkansas tourism on Arkansas dot com.

210
00:21:52,420 --> 00:21:58,450
So it's going to be a great way to reach people. And it's also going to be heavily promoted by IBM.

211
00:21:58,450 --> 00:22:04,240
There is some kind of cool prize or do we get a certificate from the state? We're working on that.

212
00:22:04,240 --> 00:22:09,550
Hopefully we're going to have like a top three at the year and prizes.

213
00:22:09,550 --> 00:22:14,410
And then also we're going to have hopefully coupons throughout the scavenger hunt.

214
00:22:14,410 --> 00:22:21,280
So, like, if they go to Calico Rock, they might get a coupon to one of the restaurants for 10 percent off or something.

215
00:22:21,280 --> 00:22:28,480
But we are going to work on that to make it fun, fun, and also make it rewarding to the scavenger.

216
00:22:28,480 --> 00:22:35,600
Both you know that my daughter travels with me a lot. She'll be three in April and she will just love that.

217
00:22:35,600 --> 00:22:40,990
Anytime we go through town, we're always stopping in. And you know that big chair there in Calico Rock?

218
00:22:40,990 --> 00:22:44,980
I can't you can't go past that without her, you know, whooping and hollering about.

219
00:22:44,980 --> 00:22:46,690
I want to get in that chair and want to get in that chair.

220
00:22:46,690 --> 00:22:51,820
So I'm sure you guys are going to find a lot of cool things across the all the different counties up here.

221
00:22:51,820 --> 00:22:59,920
So I'm really looking forward to that. Gloria, any other things that you want to share that we didn't touch we on Main Street?

222
00:22:59,920 --> 00:23:06,530
We have a lot of things going on. We are now part of the Arkansas Main Street Association, which makes a difference.

223
00:23:06,530 --> 00:23:12,310
We're not hot. We are on the network end of it, not as a full fledged, but we still have that.

224
00:23:12,310 --> 00:23:19,060
And we're working on that content and do some promoting on Main Street, bringing in some businesses.

225
00:23:19,060 --> 00:23:24,820
Right. He didn't say Kalikow about 10 years ago or even seven years ago when there wasn't really much there.

226
00:23:24,820 --> 00:23:28,140
When we opened the museum, things really changed.

227
00:23:28,140 --> 00:23:33,850
Then we have we still have a couple of empty buildings that we're working on trying to get things fixed up.

228
00:23:33,850 --> 00:23:39,040
But it's really been a tremendous transformation here in Calgary.

229
00:23:39,040 --> 00:23:44,410
Our museum in the South when we opened that, we hope in April, that's our chance,

230
00:23:44,410 --> 00:23:49,720
because right now we've got 14000 square feet downstairs waiting for me to do exhibits.

231
00:23:49,720 --> 00:23:54,660
And it's a little slow right now, trying to do it because there's only two of us.

232
00:23:54,660 --> 00:23:59,500
Well, there's more than two, but two of us are doing most of the majority of the exhibiting.

233
00:23:59,500 --> 00:24:04,150
So and of course, all the exhibits are going 3-D and interactive.

234
00:24:04,150 --> 00:24:08,080
So it's really a lot different than what we used to do.

235
00:24:08,080 --> 00:24:11,110
Museum field has changed a lot and a lot.

236
00:24:11,110 --> 00:24:20,470
Of course, by doing the interactive, you can do something with a visual, you know, with the pods and with the zooms and everything else,

237
00:24:20,470 --> 00:24:24,250
because it's not just look again something now you're seeing something move,

238
00:24:24,250 --> 00:24:29,650
you're seeing something happening, and that makes all the difference in the world. So we're really trying.

239
00:24:29,650 --> 00:24:34,600
And like I said, we're not. Thank goodness that we've got good partners.

240
00:24:34,600 --> 00:24:39,670
All right, ladies. Kathy, we'll start with you. How can people get a hold of you if they want more information?

241
00:24:39,670 --> 00:24:44,170
And what are you guys on as far as social media and a digital presence?

242
00:24:44,170 --> 00:24:49,030
We are on Twitter, Facebook.

243
00:24:49,030 --> 00:24:55,060
Facebook is our main outlet. We we have a lot more success with Facebook.

244
00:24:55,060 --> 00:25:02,580
Twitter is is good. We still have a hard time getting used to keeping tweets short.

245
00:25:02,580 --> 00:25:08,640
So it's sometimes somewhat hard for us older folks to keep our wording reduced

246
00:25:08,640 --> 00:25:13,920
to that small amount that they can find us on Facebook at Ozark Gateway,

247
00:25:13,920 --> 00:25:21,090
or our name is also a Gateway Tourist Council. Our Web site is Ozark Gateway dot com.

248
00:25:21,090 --> 00:25:27,660
We have a one 800 number, which is eight hundred two six four zero three one six.

249
00:25:27,660 --> 00:25:33,000
And if you don't call me in the middle of the night, a great way to get in touch with me is my cell phone.

250
00:25:33,000 --> 00:25:38,100
You can see me. It takes it's we decided to leave Kathie's phone number out.

251
00:25:38,100 --> 00:25:40,890
We didn't want her getting any of those late night texts.

252
00:25:40,890 --> 00:25:45,810
So if you need to get a hold of her, I'm sure she'll be glad to give it out personally one on one.

253
00:25:45,810 --> 00:25:52,050
But those are the best ways to reach out to us. Gloria, how do we get in contact with you?

254
00:25:52,050 --> 00:25:58,380
Let me tell you the secret to the cell phone. I have to turn it off. Janet doesn't come back until 7:00.

255
00:25:58,380 --> 00:26:03,480
There you go. So it automatically does it. It's on your cell phone.

256
00:26:03,480 --> 00:26:06,450
Well, we are in Calico Rock Down. I went all five Main Street.

257
00:26:06,450 --> 00:26:16,710
And of course, we are open to stay through Saturday right now from Chenda, for we also have a Web site called Karak Museum dot com.

258
00:26:16,710 --> 00:26:23,400
We are on Facebook. We are on Instagram for some reason or another and shows up in my name and set up museum.

259
00:26:23,400 --> 00:26:28,500
And we're put all this museum stuff on it. So we're working on that.

260
00:26:28,500 --> 00:26:34,170
But we have a Facebook page. So those are the ones that we work. Actually, we have three Facebook pages.

261
00:26:34,170 --> 00:26:38,920
We have a kind rock museum. We have the marketplace. And we also have artisan cooperatives.

262
00:26:38,920 --> 00:26:43,740
So all three of those. But we have one Web site. We're working on a couple others.

263
00:26:43,740 --> 00:26:50,230
But somebody has to make changes when they're there. So it's it's getting down to it.

264
00:26:50,230 --> 00:26:57,630
We do have a phone number and landline, which is eight seven zero two nine seven sixty one hundred.

265
00:26:57,630 --> 00:27:04,980
And I'm not giving you my cell phone number. You've already got.

266
00:27:04,980 --> 00:27:11,400
Well, ladies, thank you so much for joining me today. I've had a great time and I learned some things that I didn't know.

267
00:27:11,400 --> 00:27:16,500
And I look forward to just seeing great things coming out of both your communities and your organizations.

268
00:27:16,500 --> 00:27:21,450
And just thank you again for the work you all do. Thanks again for listening to our podcast.

269
00:27:21,450 --> 00:27:26,190
If you enjoyed this. Be sure to subscribe and leave us a review. It really helps us out.

270
00:27:26,190 --> 00:27:34,900
Stay tuned for the next episode and we'll see you again soon.

271
00:27:34,900 --> 00:27:41,540
For more information about this or any great Bridges podcast or more about Great Bridges, Arkansas, visit you.

272
00:27:41,540 --> 00:27:50,470
Yes, Scott PDU Slash Create Bridges. The Great Bridges Arkansas podcast is made possible by Wal-Mart Grant to the University of Arkansas System,

273
00:27:50,470 --> 00:27:55,480
Division of Agriculture, Cooperative Extension, Community, Professional and Economic Development Unit.

274
00:27:55,480 --> 00:28:03,724
And with the cooperation of Spring River Innovation Hub and White River Now Productions.