Create Bridges: Small Business - Big Rural Impact

Episode 23: Calico Rock Museum & Visitor's Center

July 29, 2021 Create Bridges AR Season 1 Episode 23
Create Bridges: Small Business - Big Rural Impact
Episode 23: Calico Rock Museum & Visitor's Center
Show Notes Transcript

Today’s Guest features Gloriaann Sanders, Executive Director of the Calico Rock Museum and Visitor’s Center, who also serves on the CREATE BRIDGES Regional Steering Committee. The Museum and Visitor’s Center includes several programs such as the Calico Rock Artisans Cooperative, the Tomlinson Art and Science Center, the History Center, Arkansas Main Street of Calico Rock, and The Marketplace Antique Store. When the Center opened in 2007, it had 500 guests annually. Now, it boats 1,000 – 2,000 guests a month. Gloriaann shares how the Museum and Visitor’s center has been an anchor for Main Street development, increased tax revenue for the city and Izard County, and has been catalyst for businesses moving back downtown. The community is now working towards launching an entertainment district that will feature more outdoor activities, dining, and events. Gloriaann said that people don’t accidently end up in Calico Rock, that’s why the community is focused on becoming a destination with activities for the whole family. If your community is interested in downtown revitalization, creating an entertainment district, or improving quality of life, this episode will open your eyes to new ideas and how to act on them.  

 

Keywords: museum, visitors center, calico rock, izard county, create bridges, main street, tourism, entertainment, art, artists, community 

http://www.calicorockmuseum.com
https://www.facebook.com/calicorockmuseum 
calicorockmuseum@gmail.com 
105 Main St.
Calico Rock, AR 72519
870-297-6100

Additional Resources
The Marketplace - https://www.facebook.com/The-Marketplace-101437491356205
Explore Calico -  http://www.explorecalico.com
Calico Rock Main Street - http://www.calicorockmuseum.com/main-street.html

1
00:00:02,470 --> 00:00:07,330
Come join us, explore the impact of small business here in rural Arkansas.

2
00:00:07,330 --> 00:00:12,970
What challenges would you face? Who can help you meet those challenges? How do you get in touch with others like you?

3
00:00:12,970 --> 00:00:21,820
This is CREATE BRIDGES Arkansas. And we invite you to come cross these bridges with us.

4
00:00:21,820 --> 00:00:26,200
Hello, listeners, and welcome to another installment of Small Business Big Rural Impact.

5
00:00:26,200 --> 00:00:33,940
My guest today is Gloriaann Sanders of Calico Rock. She wears many hats and is a de facto leader and community advocate for the town.

6
00:00:33,940 --> 00:00:38,380
I asked Gloriaann to focus on her role as executive director of the Calico Rock Museum and

7
00:00:38,380 --> 00:00:43,390
Visitor's Center and the impact it has had on the downtown and its revitalization.

8
00:00:43,390 --> 00:00:49,300
The center also hosts the Calico Rock Artisans' Cooperative, which includes 29 local artists,

9
00:00:49,300 --> 00:00:57,330
the Thomlinson Art and Science Center, the History Center, Arkansas Main Street of Calico Rock and the Marketplace Thrift Store.

10
00:00:57,330 --> 00:01:02,540
If you're wondering how Gloriaann manages all these different organizations, she doesn't do it alone.

11
00:01:02,540 --> 00:01:06,750
The community supports the center through philanthropic support and volunteering.

12
00:01:06,750 --> 00:01:07,440
As a result,

13
00:01:07,440 --> 00:01:16,740
the Museum and Visitor's Center has gone from 500 visitors annually in 2007 when it opened to nearly 2000 visitors a month during its peak season.

14
00:01:16,740 --> 00:01:24,730
And if you look around the area, you'll see Main Street full of businesses like cafes, restaurants, shops, boutiques and guide services.

15
00:01:24,730 --> 00:01:31,380
As a result, Calico Rock has seen growth in the last few years and a substantial increase in tax revenue for the city.

16
00:01:31,380 --> 00:01:37,530
Gloriaann shared that the community is working on launching an entertainment district on Pepicello Street just behind Main Street,

17
00:01:37,530 --> 00:01:41,370
where they intend on having more outdoor entertainment, dining and events.

18
00:01:41,370 --> 00:01:46,020
Whether your community wants to do one or all of the things happening in Calico Rock right now,

19
00:01:46,020 --> 00:01:51,900
Gloriaann is a great resource and you'll want to hear what she has to say as she shares her story and the lessons learned.

20
00:01:51,900 --> 00:01:57,300
She also serves on our Create Bridges Regional Steering Committee and we are incredibly grateful to have her.

21
00:01:57,300 --> 00:02:03,970
Without further ado, here's our conversation. Hello Gloriaann, thank you for joining me on the podcast today.

22
00:02:03,970 --> 00:02:09,210
I appreciate you being here. I'm glad to be here and to tell you all about Calico Rock.

23
00:02:09,210 --> 00:02:17,310
It's my thing. Well, good deal. Well, I have a lot of questions and hopefully we can cover a lot of ground in a short amount of time.

24
00:02:17,310 --> 00:02:22,110
But for our listeners who didn't hear you on a previous episode, we've had you on before,

25
00:02:22,110 --> 00:02:30,210
just give us a few details on who you are, what you do and what happens here at the Calico Rock Museum and Visitor Center.

26
00:02:30,210 --> 00:02:38,700
Oh, my. You asked a lot. That's a mouthful right there. I am actually the executive director for the Calico Rock Community Foundation,

27
00:02:38,700 --> 00:02:46,050
which is an umbrella for the Calico Rock museum called Rock Artists and Artisans Cooperative,

28
00:02:46,050 --> 00:02:53,070
the Thomlinson Art and Science Center, the History Center and Arkansas Main Street, as well as the marketplace.

29
00:02:53,070 --> 00:02:59,670
And I happen to be the executive director for all of that. So in my spare time, I try to do what I can.

30
00:02:59,670 --> 00:03:06,510
Wow. Well, we could certainly have six or seven episodes there. Sspecifically focusing on the museum and visitor center,

31
00:03:06,510 --> 00:03:10,440
can you share with our listeners what some of the amenities are that you offer to the community here?

32
00:03:10,440 --> 00:03:15,060
And then what is something that tourists can look forward to that are traveling through the area?

33
00:03:15,060 --> 00:03:23,610
First off, we we don't have a Chamber of Commerce here, so we have taken over that responsibility in some ways by having a visitor's center here.

34
00:03:23,610 --> 00:03:30,570
The visitor center is where you can get all the information about what's going on, brochures, state brochures,

35
00:03:30,570 --> 00:03:36,960
local brochures, that type of thing, to let people know what's actually happening in the area.

36
00:03:36,960 --> 00:03:43,500
We maintain a good quality of books and different things to let people know what's happening in

37
00:03:43,500 --> 00:03:50,490
Calico Rock. When you come in here or you're coming when you when you come into my building,

38
00:03:50,490 --> 00:03:54,570
because we're actually three buildings we will show or four buildings now.

39
00:03:54,570 --> 00:03:58,530
You're in three different ones. You're coming into the center.

40
00:03:58,530 --> 00:04:07,260
The visitor center is our artisan cooperative also, which is 29 different local people that can make their items and bring them in for us to sell you.

41
00:04:07,260 --> 00:04:13,950
Then you can take a left and go into our Thomlinson Art and Science Center, which is a gallery of our own,

42
00:04:13,950 --> 00:04:23,910
which is museum based and owned, and also have an art center for local artists to bring their wares and sell them here.

43
00:04:23,910 --> 00:04:29,850
We are well aware that there's a lot of artists out there. We just need to get them to understand we're here to try to help them.

44
00:04:29,850 --> 00:04:34,950
That's what we're here for. We trying to do that with our cooperative as well.

45
00:04:34,950 --> 00:04:41,280
And then you take a left and go into our history center, which isn't 100 percent.

46
00:04:41,280 --> 00:04:47,220
It's like 98 percent finished, but there's still a little bit more left to be done, which is a new center.

47
00:04:47,220 --> 00:04:53,130
We have 1400 square feet in this particular building that I'm in today, and that's a lot.

48
00:04:53,130 --> 00:05:00,870
And which we have the one side is totally exhibit space, interactive exhibit space, all hand done by us.

49
00:05:00,870 --> 00:05:04,050
We don't jury out or do anything. Let everybody come in.

50
00:05:04,050 --> 00:05:10,530
We don't have a display company do it. We do it all ourselves. So it's a little more intense probably.

51
00:05:10,530 --> 00:05:16,350
But it to me it just means a lot more because you can really get get involved in it.

52
00:05:16,350 --> 00:05:24,990
So that's what we have on our side. And then on the other side of the street we have the marketplace and that is an antique store.

53
00:05:24,990 --> 00:05:33,330
So we've kind of covered all gauntlets that we can, I think, you know, and then into that also comes to Pepper Sauce, which is a clothing store, too.

54
00:05:33,330 --> 00:05:37,050
So that's what we've got here. It's a unique situation.

55
00:05:37,050 --> 00:05:44,790
You have an awful lot going within the three within the two buildings we have the the

56
00:05:44,790 --> 00:05:51,360
foundation has really taken as serious as far as bringing business into Calico Rock,

57
00:05:51,360 --> 00:05:54,810
maintaining it and keeping it going.

58
00:05:54,810 --> 00:06:01,540
And that's what we do. So how long has the museum and visitor center been operating?

59
00:06:01,540 --> 00:06:08,080
We've actually started in 2007 and we started in a one room shack, actually.

60
00:06:08,080 --> 00:06:13,930
The story goes that I had this dream and I thought that there are so many artisans

61
00:06:13,930 --> 00:06:18,250
in this area that need to need to come out of the woods and make themselves known.

62
00:06:18,250 --> 00:06:23,470
We have so many different facets and maintaining what's from the past.

63
00:06:23,470 --> 00:06:27,490
To me, that's the thing that I keep reminding people come in.

64
00:06:27,490 --> 00:06:32,050
This art that these people are doing has been passed down from generation to generation.

65
00:06:32,050 --> 00:06:35,080
We don't have all that I wish we had. We don't have broom makers.

66
00:06:35,080 --> 00:06:39,340
And I was very fortunate and just got a blacksmith person which thrilled me to death.

67
00:06:39,340 --> 00:06:45,190
So I'm just, you know, things of the past don't need, they need to be kept going.

68
00:06:45,190 --> 00:06:50,890
And that's what that's what our attempt is to do. But we started off with the concept.

69
00:06:50,890 --> 00:06:54,310
I called a couple of people and said, look, the town's going down to pot.

70
00:06:54,310 --> 00:06:58,240
We need to need to actually stop people on either side of the bridge,

71
00:06:58,240 --> 00:07:03,940
those going into Stone County that are going through Calico so fast that they didn't they didn't want to stop.

72
00:07:03,940 --> 00:07:08,200
And those coming through going to mountain home that we're going through here fast and it stop.

73
00:07:08,200 --> 00:07:14,110
And so I told them, I said, you know, we need to do is we need to get them to say, hey, wow, this is a cute little town.

74
00:07:14,110 --> 00:07:18,400
Let's get let's have people stop here and let's what do we have to do to do it?

75
00:07:18,400 --> 00:07:24,850
And I did I did say this unfortunately. I did say, well, we need to clean up the place and we got to make it a cute place.

76
00:07:24,850 --> 00:07:30,820
And we don't want people saying how fast kind of get through the dump. We want to say how, you know, wow, it's cute.

77
00:07:30,820 --> 00:07:35,680
Let's let's stop and see what we have to see. And we've been able to do that.

78
00:07:35,680 --> 00:07:40,090
We've been successful at it. It's been a continuous project.

79
00:07:40,090 --> 00:07:46,180
It's something that I tell people that if you don't have a love for it and you don't have a passion for it,

80
00:07:46,180 --> 00:07:51,860
don't even started because it takes over your life. Amen to that.

81
00:07:51,860 --> 00:07:59,680
I'm thinking about other communities in the area say they want to start a visitors center or museum of their community.

82
00:07:59,680 --> 00:08:02,950
Explain a little bit of what that was like for you all in the beginning.

83
00:08:02,950 --> 00:08:08,350
Well, for us, in the beginning, when we purchased, we had a building, but we had nothing in it.

84
00:08:08,350 --> 00:08:11,800
And you know what that means? I mean, the insurance has gone up. Everything is happening.

85
00:08:11,800 --> 00:08:16,420
So I went to the board and I said, I have a project and I have a plan.

86
00:08:16,420 --> 00:08:20,680
And they always roll their eyes because I know I am coming up with something again.

87
00:08:20,680 --> 00:08:25,780
And what I had said is, I told you before, we need to have an artisan's.

88
00:08:25,780 --> 00:08:33,280
I wanted to make this an artisan village similar to what they have all over the world and unique and different places.

89
00:08:33,280 --> 00:08:37,870
This is not this is a destination. You're not just happening to drive through Calico Rock.

90
00:08:37,870 --> 00:08:43,900
You know that. You know, those roads just don't you don't see signs that say Calico Rock right around the corner.

91
00:08:43,900 --> 00:08:48,880
Now you're coming here. Not yet. I'm working on it.

92
00:08:48,880 --> 00:08:55,480
So what I did is I said, I'll take the building over, but I'm going to put an artisan co-operative in it.

93
00:08:55,480 --> 00:08:59,470
While the board was like, oh, wait a minute, this is this is a museum.

94
00:08:59,470 --> 00:09:04,300
This we're not we're not going to let her take this over and do this. And I said, no, let's just see what happens.

95
00:09:04,300 --> 00:09:09,130
And in actuality, what I do, because now I happen to be also president of the AMA.

96
00:09:09,130 --> 00:09:18,310
And for the last two years, I was vice president and I went throughout the state and actually would talk to people about wanting to start museums,

97
00:09:18,310 --> 00:09:21,460
because once you start a museum, how are you going to do it?

98
00:09:21,460 --> 00:09:26,620
How are you going to do what? So my suggestion is always to open it with an artisan cooperative.

99
00:09:26,620 --> 00:09:34,030
The way I did it was we had I had 12 vendors that I had that wanted to walk through the door.

100
00:09:34,030 --> 00:09:38,950
I chargeD 25 dollars a month for the rent, which is cheap, as anybody will know.

101
00:09:38,950 --> 00:09:40,660
And then I took 20 percent. Well,

102
00:09:40,660 --> 00:09:50,080
that 12 people and that 25 dollars a month was enough to cover the water bill a little bit to cover the electric bill and was enough to do something.

103
00:09:50,080 --> 00:09:57,490
But the best part is those 12 people became my employees because part of the deal was they had to put in one day a month.

104
00:09:57,490 --> 00:10:04,540
Now I've got the employees didn't have to pay for it because to be part of the co-op, they have to put in the time.

105
00:10:04,540 --> 00:10:10,990
So it's it's an it's a win-win situation. They really have they were really thrilled to do it.

106
00:10:10,990 --> 00:10:14,800
They were able they were could get in dirt cheap as far as rent was concerned.

107
00:10:14,800 --> 00:10:19,630
They had a nice, clean place and they had everything they needed and we supported them.

108
00:10:19,630 --> 00:10:28,330
So that is why when the board years later said, well, you know, we really can't get rid of the co-op because the co-op is really made us, you know,

109
00:10:28,330 --> 00:10:35,800
do what we were really wanting to do when we succeeded. The first year, the co-op brought in twelve hundred dollars and I was thrilled to death.

110
00:10:35,800 --> 00:10:42,940
I thought that was just fabulous. Last year we did $39000. Well, so you're it changes.

111
00:10:42,940 --> 00:10:48,910
You know, it you get more vendors, you get better vendors, you know, and you can pick and choose and do things.

112
00:10:48,910 --> 00:10:55,900
I've waiting list right now for vendors to come in. I have 39 of them right now and I'm not waiting list for people to come in.

113
00:10:55,900 --> 00:11:00,040
So it's to me that's the way you start, because now what have you done?

114
00:11:00,040 --> 00:11:08,260
You've engaged the community. You've gotten the people that are in the community bringing their items in, becoming a part of something.

115
00:11:08,260 --> 00:11:12,820
So they then and the city council then looks and says, wow, they're really doing something for us.

116
00:11:12,820 --> 00:11:20,140
They're not just out there doing it. So then what we did is we went to city council and city council, said, well,

117
00:11:20,140 --> 00:11:24,190
we were giving the chamber X number of dollars and you're providing what they are.

118
00:11:24,190 --> 00:11:28,990
So then and there we go. That's how we can become a visitor's center and that helps us.

119
00:11:28,990 --> 00:11:34,750
So you mentioned the size and growth of the cooperative, but can you share, you know,

120
00:11:34,750 --> 00:11:38,860
how many visitors you guys have grown to in a year and just talk about maybe the

121
00:11:38,860 --> 00:11:42,220
economic impact and what you guys have brought in addition to the community?

122
00:11:42,220 --> 00:11:51,190
Well, first off, when the museum opened on Main Street, there were a lot of empty buildings and people then decided they wanted to move.

123
00:11:51,190 --> 00:11:53,320
There's an antique store at the time, for instance,

124
00:11:53,320 --> 00:11:59,560
and it wanted to move to Main Street because it was the museum was there and it brought in more people.

125
00:11:59,560 --> 00:12:03,580
We knew that we needed to have a restaurant on Main Street.

126
00:12:03,580 --> 00:12:06,040
You always have to have food if you don't have food for them,

127
00:12:06,040 --> 00:12:10,510
even though you've got fifteen stores and there's no place for them to get a snack, you're you're done.

128
00:12:10,510 --> 00:12:11,830
You've got to have something.

129
00:12:11,830 --> 00:12:19,570
So we had opened a restaurant which we eventually sold because we really didn't I didn't need to have another thing going on at that point in time.

130
00:12:19,570 --> 00:12:25,630
There were just a couple of other spots that were open and they're all full now.

131
00:12:25,630 --> 00:12:33,100
Everything is full. Not just recently we have opened and two of them have opened and we've got people that are looking at those.

132
00:12:33,100 --> 00:12:39,670
But this was a place where we were lucky to get, you know, mean the parking was never really a big issue because,

133
00:12:39,670 --> 00:12:44,200
yeah, you had lunchtime when you were going to the restaurants, but the rest of the time, you know, you need it.

134
00:12:44,200 --> 00:12:48,880
Now we're looking on how do we get more parking for Main Street? How do we do this?

135
00:12:48,880 --> 00:12:53,980
We started out probably the first year that we were in existence,

136
00:12:53,980 --> 00:12:58,180
probably at about 500 people coming through a year because we opened in the mid mid-year,

137
00:12:58,180 --> 00:13:07,930
so 500 for that year, we average now between a thousand to 2000 people a month that come through here.

138
00:13:07,930 --> 00:13:12,340
Just the visitors center. Just the visitors center. Yeah.

139
00:13:12,340 --> 00:13:14,050
So that that's the big thing.

140
00:13:14,050 --> 00:13:22,840
Now, we have learned that you have to do other things as far as Web sites, Facebook and all the other amenities that you need to do.

141
00:13:22,840 --> 00:13:26,620
And and again, you have to come up with ideas and thoughts.

142
00:13:26,620 --> 00:13:31,760
You just you just don't you can't just open a door.

143
00:13:31,760 --> 00:13:40,550
And not have a thought behind it. You need to have a marketing thought and marketing ideas, we are on a main street.

144
00:13:40,550 --> 00:13:46,130
You have to have that group work together. And, you know, you can't everybody can't go their own way.

145
00:13:46,130 --> 00:13:49,820
You got to work together as a team you can do a lot. As an individual,

146
00:13:49,820 --> 00:13:58,580
you really can't. Calico Rock has become a destination not as much as I would like for it to be, but it has become a destination.

147
00:13:58,580 --> 00:14:01,970
So for your community, what does it mean to be a destination?

148
00:14:01,970 --> 00:14:06,620
I know a lot of places may have a different definition, but for Calico Rock, what does that mean here?

149
00:14:06,620 --> 00:14:14,480
For me it means that when you're thinking about going on a vacation that you think, OK, I've got Disney and I got Calico Rock.

150
00:14:14,480 --> 00:14:20,270
You know, that's the kind of thing I want to become, you know, not not the Disney, but the Calico Rock.

151
00:14:20,270 --> 00:14:26,210
I want them to come when I when people call and they ask, what am I going to do when I'm there?

152
00:14:26,210 --> 00:14:32,900
And I say, well, basically, it's a big fishing town. It is. It's a very known well known for its for its trout fishing.

153
00:14:32,900 --> 00:14:40,850
One of the other reasons that we wanted to start the museum was because we were no longer become we were no longer seeing the families coming in.

154
00:14:40,850 --> 00:14:45,650
We had the cabins that people had built and everything with the concept of bringing people here.

155
00:14:45,650 --> 00:14:50,990
But they didn't have anything to do while their husbands were out on the river unless they went with them out on the river.

156
00:14:50,990 --> 00:14:59,390
So we needed to come up with something that they could do in the interim. So that was the other one of the other forces in trying to get things done.

157
00:14:59,390 --> 00:15:03,200
I want to pivot and talk a little bit about the marketplace next door.

158
00:15:03,200 --> 00:15:10,070
You mentioned it is an antique store, but just explain to our listeners a little bit more how individuals can get in there,

159
00:15:10,070 --> 00:15:16,340
how you curate your stuff in your space and the impact it's had on the local economy.

160
00:15:16,340 --> 00:15:27,500
Well, let's let me let me first tell you that when we we bought we bought an antique store on this side of the street when we opened the museum.

161
00:15:27,500 --> 00:15:32,870
Now, the logical thing would be because it was turnkey would be just to turn the key and open that. No,

162
00:15:32,870 --> 00:15:40,550
we transferred that all the merchandise and everything that we purchased and moved it across the street and opened up the marketplace.

163
00:15:40,550 --> 00:15:47,540
And so we had an antique store that we merchandised that we needed, that we had anyway.

164
00:15:47,540 --> 00:15:51,560
And then we let word go out that we were opening this.

165
00:15:51,560 --> 00:15:56,150
And again, that has expanded. You said you went downstairs yesterday.

166
00:15:56,150 --> 00:16:04,670
Well, that downstairs has only been open for about three or four months because before that we didn't have vendors to go down there.

167
00:16:04,670 --> 00:16:09,770
So now, you know, we're beginning to fill that up.

168
00:16:09,770 --> 00:16:15,500
There are like I think there's 20, 22 or 23 different vendors over there now, including us,

169
00:16:15,500 --> 00:16:22,850
because we do have some merchandise that we had left over or that that has not been sold recently.

170
00:16:22,850 --> 00:16:30,530
Our intent is not to ever become a buying entity of going in and hitting all the flea markets to replace it.

171
00:16:30,530 --> 00:16:36,920
So that's what we'll be doing, is replacing it with additional new vendors to cover those those spots.

172
00:16:36,920 --> 00:16:43,190
People that are in the antique business now are well aware of what where we are and what we're doing.

173
00:16:43,190 --> 00:16:49,610
And we have gotten some of the what I call larger antiques dealers that are now in our location.

174
00:16:49,610 --> 00:16:56,630
And they're very happy with it. It's a situation that you have to every area has to work its own system for it.

175
00:16:56,630 --> 00:17:03,530
And we don't charge you rent. We do charge a commission. But the commission in is is twenty percent.

176
00:17:03,530 --> 00:17:08,540
You know, in this world, this 20 percent is not much. Many of them are charging a whole lot more.

177
00:17:08,540 --> 00:17:12,170
So you have to do with what you have within your town.

178
00:17:12,170 --> 00:17:18,140
You can do I will tell people many times they'll come in and say, well, why are you why are you charging this?

179
00:17:18,140 --> 00:17:22,670
You know? And I say, well, you're in Calico Rock. Well, up in Mountain View. Oh, there's a difference.

180
00:17:22,670 --> 00:17:26,510
You know, the state park up there, they they have more people.

181
00:17:26,510 --> 00:17:33,920
They've got, you know, so you have to take every every little individual part and put it. For the impact of the the town,

182
00:17:33,920 --> 00:17:39,110
I will tell you that the sales tax end of it, which is really how the city looks at it,

183
00:17:39,110 --> 00:17:43,910
because they're getting a greater impact of sales tax money that, you know,

184
00:17:43,910 --> 00:17:49,280
when we sell things than we had before, it's doubled in the last two years.

185
00:17:49,280 --> 00:17:52,190
They said, wow. So that's a big impact.

186
00:17:52,190 --> 00:18:00,470
Gloriaann earlier you mentioned that the museum and visitor center has an arts and science center and some other amenities.

187
00:18:00,470 --> 00:18:06,770
Can you share a little bit about what that entails and what you'll be able to offer when that's all ready to go?

188
00:18:06,770 --> 00:18:09,440
Well, actually, one thing I didn't tell you about, believe it or not,

189
00:18:09,440 --> 00:18:14,180
it just hit me when you said that was we are opening a conference room downstairs.

190
00:18:14,180 --> 00:18:17,840
And when we open that, that'll even that'll hold anywhere between, 

191
00:18:17,840 --> 00:18:21,890
we figured it out yesterday, to be about between 60 and 70 people.

192
00:18:21,890 --> 00:18:27,290
So that'll be a big asset for us and that'll be on Pepper Sauce.

193
00:18:27,290 --> 00:18:31,630
But we have two streets, by the way. We have Main Street and we have a back street.

194
00:18:31,630 --> 00:18:37,480
The back street is called Pepper Ssauce, which was known actually for the moonshine, that was what they used to call it, Pepper Sauce.

195
00:18:37,480 --> 00:18:44,980
So the alley is called pepper sauce. And now some businesses are opening with a back door on their front door being on Pepper Sauce.

196
00:18:44,980 --> 00:18:51,220
But they are like the basement and some things. And we will be doing that with a Pepper Sauce.

197
00:18:51,220 --> 00:18:58,540
So we here have conference rooms that we have available for people in different sizes.

198
00:18:58,540 --> 00:19:04,810
We have a board room which seats nine people. They need to have a small, private, quiet meeting.

199
00:19:04,810 --> 00:19:11,380
We have another one that I use for classrooms. And it's again, it's a sealed off, quiet area.

200
00:19:11,380 --> 00:19:15,580
I also have a loft area that seats about 40.

201
00:19:15,580 --> 00:19:22,090
You could you could put up to 40. It's a little crowded in 40. But, you know, we have the tables and chairs and I'm trying.

202
00:19:22,090 --> 00:19:26,920
And one of the reasons that we have the loft is our hope is eventually we're going to be opening

203
00:19:26,920 --> 00:19:32,710
an art art gallery for people to come up and paint and learn and teach classes and stuff.

204
00:19:32,710 --> 00:19:41,650
So that's kind of one of our intents to do with that. So we have all of those rooms available for anybody who wants to use them.

205
00:19:41,650 --> 00:19:46,930
They are community oriented. So and as long as are community oriented, that's all we worry about.

206
00:19:46,930 --> 00:19:52,870
We do provide drinks for people taking the rooms or any of the rooms or doing what they need.

207
00:19:52,870 --> 00:19:58,630
And hopefully eventually we will then be able to when we open the conference room,

208
00:19:58,630 --> 00:20:05,140
we'll be able to cater out for that so that people can actually do things. To the future,

209
00:20:05,140 --> 00:20:10,420
what we plan to do is off the back side of the building, which I just mentioned as Pepper Sauce,

210
00:20:10,420 --> 00:20:15,610
there is another location going in fairly soon, which we don't know when yet.

211
00:20:15,610 --> 00:20:23,890
So I'm not going to mention names or anything of that nature, but we are looking to do the back side as an entertainment district.

212
00:20:23,890 --> 00:20:29,980
We have built two decks off the back so we can put music off and it's a small street that

213
00:20:29,980 --> 00:20:36,160
we can block and be able to have street dances and street bands and do activities on that.

214
00:20:36,160 --> 00:20:43,300
It's not the main street which I really like better, because what happens with that is people driving through Main Street,

215
00:20:43,300 --> 00:20:46,480
if they see activities, they immediately stop where you are.

216
00:20:46,480 --> 00:20:51,160
I'm not so sure how it's going to work on Pepper Ssauce, but somehow I'll figure it out.

217
00:20:51,160 --> 00:20:57,760
Well, turning to a more somber subject, like to talk for a few minutes about the pandemic.

218
00:20:57,760 --> 00:21:06,220
How has it been for the museum and visitor center and the marketplace and and all of what you guys have to offer here on Main Street?

219
00:21:06,220 --> 00:21:13,180
How has it been for the reopening and getting people back out into the community and visiting again?

220
00:21:13,180 --> 00:21:20,530
I think that's a tough one for anybody. We all we ended up shutting our doors for six months, and that was tough.

221
00:21:20,530 --> 00:21:29,410
You know, we were concerned because any time you shut for any length of time and you reopen, people forget that you're there.

222
00:21:29,410 --> 00:21:34,600
So it's always important for for us and for our restaurants or anything else for

223
00:21:34,600 --> 00:21:39,610
people to be able to keep their doors open so that they don't don't forget,

224
00:21:39,610 --> 00:21:46,780
you know, that you're there. There were some there were a lot of state mandates that we had to do the distancing, social distancing.

225
00:21:46,780 --> 00:21:52,600
We had to sanitize things a lot more. And when you have a gift shop, that becomes an issue.

226
00:21:52,600 --> 00:22:01,300
So we did not open everything. It gave us a good time to do some renovating and cleaning and doing the things that we needed to do.

227
00:22:01,300 --> 00:22:06,850
We kind of close things down and didn't really open, you know, as much as we would have had.

228
00:22:06,850 --> 00:22:14,740
So, yes, that affected us economically this year because as and last year was really a big concern for us,

229
00:22:14,740 --> 00:22:21,070
too, because we were like I said, we were just not it just the numbers weren't there that we had expected.

230
00:22:21,070 --> 00:22:26,110
And even after it reopened, the numbers weren't there.

231
00:22:26,110 --> 00:22:32,380
The way people were telling everybody it was going to be everybody was going to go out there and do all these wonderful thing people.

232
00:22:32,380 --> 00:22:36,370
The fear is still there and I think you'll always be there.

233
00:22:36,370 --> 00:22:40,630
Is there something that you all implemented during the pandemic,

234
00:22:40,630 --> 00:22:46,840
whether it's technology or a new program or something that has really taken off that you think you'll keep around?

235
00:22:46,840 --> 00:22:54,100
I have to tell you, the pandemic made me learn some new things, and I really was not ready for that.

236
00:22:54,100 --> 00:22:57,880
We did a lot more virtual. I mean, I learned how to do virtual.

237
00:22:57,880 --> 00:23:02,800
I learned how to make my own videos or something, for instance, with a cooperative.

238
00:23:02,800 --> 00:23:10,810
Just recently, it took me that long to figure out, you know, when we talk about a lot of these co-op members, there are elderly or older.

239
00:23:10,810 --> 00:23:15,550
And so video is not their thing, you know. Well, how do you make one or how do I do this?

240
00:23:15,550 --> 00:23:23,770
What I have done is each of the vendors has now done an individual video of themselves doing their demonstrations,

241
00:23:23,770 --> 00:23:30,300
telling a little bit about themselves. I've placed that on Facebook and it's made an impact as far as people becoming

242
00:23:30,300 --> 00:23:40,800
aware that of how to do things and what to do, so unfortunately, I'm going to be keeping that up as much as I didn't necessarily want to.

243
00:23:40,800 --> 00:23:48,870
Oh, I love that. Well, and experts will say that the pandemic accelerated all kinds of technology and research about 10 years.

244
00:23:48,870 --> 00:23:55,440
So welcome to 2030. Let me tell you what else the pandemic did for us.

245
00:23:55,440 --> 00:23:57,630
We actually before the pandemic,

246
00:23:57,630 --> 00:24:07,350
we were doing a magazine and we were doing it on a monthly magazine and the pandemic came and we actually had to put it on the hiatus because,

247
00:24:07,350 --> 00:24:11,490
number one, people weren't advertising, people weren't really getting out there.

248
00:24:11,490 --> 00:24:15,810
And the magazine was costing a lot of money for us to put together.

249
00:24:15,810 --> 00:24:20,220
And when you when you have your advertisers, you know, back off and say, hey,

250
00:24:20,220 --> 00:24:25,740
then it's something it's not something that we are not saying we will never do again.

251
00:24:25,740 --> 00:24:29,430
It was a lesson learned. There's a lot of work to it.

252
00:24:29,430 --> 00:24:32,790
And we would we've learned some good lessons from it.

253
00:24:32,790 --> 00:24:40,710
We learned some bad lessons from it. But I think that but that is one of the things that COVID stopped. The COVID also stopped our our children's

254
00:24:40,710 --> 00:24:47,700
activities that we had where I was doing a science class every Tuesday afternoon from three to four,

255
00:24:47,700 --> 00:24:53,760
where they came into the museum, were actually able to go into the science center and they would do a project,

256
00:24:53,760 --> 00:24:58,950
they would do some kind of a science experiment, and they would also do an art experience.

257
00:24:58,950 --> 00:25:07,110
And then they would also do so. They broke them into three groups and each week a different group would do whatever they didn't do the week before.

258
00:25:07,110 --> 00:25:12,480
So we had to cease that. They couldn't do that anymore. And and I have not picked it up again.

259
00:25:12,480 --> 00:25:24,300
I don't know that I'm going to do it again next year yet, because the way things are looking today, we don't know what's what's really happening.

260
00:25:24,300 --> 00:25:31,800
So what advice would you share if you have another community, another, uh,

261
00:25:31,800 --> 00:25:38,100
involved individual activists in their community that wants to start a visitor center or museum or do this,

262
00:25:38,100 --> 00:25:42,720
what would your advice or a word of caution rather be to them?

263
00:25:42,720 --> 00:25:52,530
Well, as I had said earlier, I think I did anyway, is that if you don't have the passion or the time and the love for it, don't bother.

264
00:25:52,530 --> 00:26:00,900
Don't start. The biggest problem I think, in communities is that people, the same people we've talked about this to,

265
00:26:00,900 --> 00:26:10,500
the same people are doing these things over and over and over again. And that's because as again we talk, nobody else is going to do it kind of thing.

266
00:26:10,500 --> 00:26:18,900
But with a visitor center and a museum and something of this nature, this is very community oriented.

267
00:26:18,900 --> 00:26:24,720
And so, you know, if you're planning on doing it, then do it.

268
00:26:24,720 --> 00:26:34,290
If you're planning on thinking that you are going to get other people to do it than don't do it because it takes one person and then that next person,

269
00:26:34,290 --> 00:26:40,560
you know, once you start doing it and sees that, it'll it takes about five years really to get something going.

270
00:26:40,560 --> 00:26:47,010
You know that with businesses, five years is the test. If you can't do it in five years, you're not going to make it.

271
00:26:47,010 --> 00:26:50,820
If you're planning on just a while, do it for a year. It's not going to work.

272
00:26:50,820 --> 00:26:58,950
You have to do it. I always recommend to people and I tell people this all the time, every community in this area has an artist out there.

273
00:26:58,950 --> 00:27:04,470
All those artists are really want you to see what they have and what they're doing and how they're doing it.

274
00:27:04,470 --> 00:27:08,850
So to me, having an artisan cooperative certainly helps.

275
00:27:08,850 --> 00:27:13,230
You have to look at the community and you have to look at what's available to you.

276
00:27:13,230 --> 00:27:19,410
What do they like? You know, you may have like we're close to Mountain View and music is there.

277
00:27:19,410 --> 00:27:24,900
That's as we all know, Mountain View is big music town. So I don't want to compete in music.

278
00:27:24,900 --> 00:27:29,070
Why would I want to do that? I it's not I need to come up with my own thing.

279
00:27:29,070 --> 00:27:38,240
And that's why we came up with the museum. All right, well, where can our listeners find you online website, all that good stuff?

280
00:27:38,240 --> 00:27:44,210
Well, we have the CalicoRockMuseum.com Web site.

281
00:27:44,210 --> 00:27:48,470
We have the Explore Calico Web site.

282
00:27:48,470 --> 00:27:55,430
And that Web site is gives you all the information about all the different events and not just events, but all of the housing,

283
00:27:55,430 --> 00:28:01,220
clothing, anything and everything you want to know about Calico Rock is on that on that particular page.

284
00:28:01,220 --> 00:28:06,050
We have five Facebook pages. We have the Calico Rock Artisans Cooperative.

285
00:28:06,050 --> 00:28:11,360
We have the Thomlinson Art and Science Center. We have the artisan cooperative.

286
00:28:11,360 --> 00:28:16,490
We have Main Street, Arkansas, and we also have the marketplace.

287
00:28:16,490 --> 00:28:22,190
And then we have one another, I'm sure the museum.

288
00:28:22,190 --> 00:28:25,970
That's enough, that's enough, and it's probably going to grow a little more.

289
00:28:25,970 --> 00:28:31,220
Well, I'm in the process of working on a telephone app right now, so that'll add to it, too.

290
00:28:31,220 --> 00:28:37,670
So that comes from mainstreet. Well, Gloriaann, I know I can sit here and talk with you for hours.

291
00:28:37,670 --> 00:28:38,810
We've done that in the past.

292
00:28:38,810 --> 00:28:46,520
But thank you so much for being on the podcast and just sharing about your town, your work and and all the amazing things happening right here.

293
00:28:46,520 --> 00:28:49,880
And Calico Rock and Izard County. Yes. Thank you very much.

294
00:28:49,880 --> 00:28:56,820
And Izard County supports us very well. And we got a quorum court. And every time I go, they go, wow, look what you're doing.

295
00:28:56,820 --> 00:29:03,870
That's great. Well, thank you very much. Thank you.

296
00:29:03,870 --> 00:29:09,510
For more information about this or any CREATE BRIDGES podcast or more about CREATE BRIDGES in Arkansas,

297
00:29:09,510 --> 00:29:15,780
visit uaex.usda.edu/createbridges. The CREATE BRIDGES
298
00:29:15,780 --> 00:29:23,070
Small Business Big Rural Impact podcast is made possible by a Wal-Mart grant to the University of Arkansas System Division of Agriculture,

299
00:29:23,070 --> 00:29:37,397
Cooperative Extension, Community Professional and Economic Development Unit and White River Now Productions.