Today Michael speaks with Karen Donoghue, author of patents and books, mobile app developer and owner of the company HumanLogic. Working with both startups and global 100 companies, Karen has built her career around design and the user experience as it relates to software and technology.
Over the years, Karen has seen a shift in the software development industry where tight release cycles result in de-prioritizing the user experience, compromising the value delivered to end users while stressing development teams.
If you don’t understand your target audience, how can you develop something that solves their problem?
The user experience is its own discipline, and Karen helps companies build a product that balances the needs of the business and the end users under the constraints of technology.
Karen can be reached at www.humanlogic.com.
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