She Built It® Podcast

A Fashion Brand Born Out of Travel, with Vogelle Founder, Laura Vogel

January 23, 2024 Melanie Barr Episode 165
She Built It® Podcast
A Fashion Brand Born Out of Travel, with Vogelle Founder, Laura Vogel
Show Notes

Vogelle was founded by Laura Vogel while she was studying international business in Milan, Italy. During her extensive time traveling throughout Europe, Laura noticed a need for high-quality, secure, and fashionable shoulder bags crafted by true Italian artisans. After months of living in Milan, she began networking with leather suppliers and manufacturers around Italy to bring her designs to life. Driven to bootstrap the company on her own, Laura invested her savings from professional modeling and working in women’s fashion for Nordstrom to develop her prototypes and place her first order. Since launching in February of 2020, directly into the pandemic, Laura has established a robust customer base resulting in high demand and sales spanning every state in the USA, and international success across Europe, Israel, Australia, New Zealand, and Canada. Her designs have sold out over and over again, and she is building Vogelle to be a brand that’s centered around travel, curiosity, and simplicity.