In today’s inspiring episode, we dive into the captivating journey of a visionary entrepreneur who transformed her passion for hair care into a thriving business empire. Carolyn Aronson, CEO & Founder of It's a 10 haircare shares her idea, highlights the challenges she overcame from product formulation to brand creation. She shares the importance of understanding customer needs, the role of social media in building a community around her brand, and how she navigated the competitive landscape of the beauty industry.
You will gain invaluable insights into the entrepreneur's approach to product development, focusing on what sets her brand apart in a crowded market. She also shares her experiences with scaling the business, securing funding, and expanding her product line to meet diverse consumer needs.
This episode is a must-listen for aspiring entrepreneurs, offering practical advice, motivational stories, and behind-the-scenes looks at building a successful brand. Subscribe to learn how determination, innovation, and a customer-centric approach can turn a dream into a multi-million dollar business.
After years of experience as a salon owner and stylist, Carolyn Aronson built a global hair company with a passionate celebrity and consumer following and is now able to tout, it is a multi-hundred-million-dollar brand and growing – all while still 100% owned by Carolyn herself. While Carolyn was no overnight success, creating failed brands and products before striking gold, she is now able to tout that her brand is sold in more than 25,000 professional salons, thousands of retail locations like Sally Beauty, Ulta, Cosmoprof, SalonCentric, and now in more and over 88 countries around the world. Carolyn has been featured in Fortune, Entrepreneur, Fast Company, Inc, Ad Age, Forbes 50 Over 50, CNBC, Good Morning America, Business Insider, TODAY, People, CNBC, and many more.
Website: https://itsa10haircare.com/
Instagram: https://www.instagram.com/itsa10ceo/?hl=en
She Built It® Instagram : https://www.instagram.com/shebuiltit/
She Built It® CEO, Melanie Barr Instagram: https://www.instagram.com/melaniejbarr/?hl=en
She Built It® CEO, Melanie Barr LinkedIn: https://www.linkedin.com/in/melaniejbarr/