Whether it's a power suit, a comfy tee, or that perfect pair of jeans, the clothes we choose can really make or break our day. But have you ever stopped to think about the role of clothing in shaping our confidence, especially when it comes to items like shapewear? Today on the She Built It® Podcast, we talk with Ratchel Pinlac, the visionary Founder and Chief Brand Officer behind Pinsy Shapewear, a trailblazing brand reshaping the fashion industry.
As business leaders, we often seek insights from those who disrupt conventional norms and pave the way for innovation. Join us as Ratchel shares her remarkable journey from concept to creation, navigating the challenges of entrepreneurship in the competitive world of fashion. Gain firsthand insights into the evolving landscape of the shapewear industry and the role of female leadership in driving meaningful change.
Whether you're an established entrepreneur seeking fresh perspectives or a business leader eager to embrace innovation, this episode offers inspiration and actionable takeaways to shape your approach to leadership and redefine confidence in the modern world. Tune in as we uncover the transformative power of entrepreneurship.
Ratchel was raised in Hawaii, then moved to Seattle for Business School where she spent most of her adult life and career. Spent over 10 years in ecommerce, specifically Amazon Corporate, growing consumer brands digitally on the platform- From Fashion, Home, Kitchen, etc. Her background is rooted in Business, Fashion and Ecommerce. She currently resides in Orange County, CA as she moved to grow Pinsy further.
“I started the business to give shapewear a new life and change the conversation around shapewear. I was inspired by my childhood trauma of wearing ugly shapewear as a child and being fat shamed. Its time shapewear was beautiful and wearable as an outer garment!”
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