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She Built It® Podcast
Welcome to the She Built It® podcast. Join me as I talk to women who have successfully built it - a life and business that they love. We dive into the topic of “how” they built it and talk about everything from having the courage to make career leaps to the details of how to lead effectively, build teams, implement growth strategies, and infuse tech innovation. Magic happens when we focus on the part of ourselves and our business that brings us joy so let’s dive in.
She Built It® Podcast
Building a Brand with Marketing Mastermind Tracy Seng - Part 1
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
“When building a brand you always have to have a presence and a voice. When working with clients at Who What Wear, we insisted that brands follow a consistent ‘always on’ approach. So whether we were preparing a campaign for Gucci, Cartier or a new skincare brand, we focused on being ‘always on’ with social, email outreach, and through our expansive digital channels.”
Tracy Seng is unstoppable when it comes to leading with authenticity and building brands. She previously served as SVP Marketing & Brand Integration at Los Angeles Magazine, VP of Marketing for Clique Brands, which includes Who What Wear, and currently as head of Marketing and Custom Events for Sunset Magazine.
Listen and be inspired to build your brand.