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She Built It® Podcast
Welcome to the She Built It® podcast. Join me as I talk to women who have successfully built it - a life and business that they love. We dive into the topic of “how” they built it and talk about everything from having the courage to make career leaps to the details of how to lead effectively, build teams, implement growth strategies, and infuse tech innovation. Magic happens when we focus on the part of ourselves and our business that brings us joy so let’s dive in.
She Built It® Podcast
Skincare, Smoothies & Scaling a Beauty Brand with Elina Wang
What happens when a personal health journey meets a passion for skincare? For Elina Sofia Wang, it sparked the creation of ESW Beauty, a clean beauty brand now found in over 6,500 stores including Target, Whole Foods, and Urban Outfitters. In this episode of the She Built It® Podcast, Melanie Barr talks with Elina about her path from wellness discovery to national retail shelves.
Elina shares how she transformed plant-based smoothies into skincare inspiration, what it really took to scale her company from one intern to a thriving team of 18, and the lessons she’s learned about leadership, creativity, and trusting your gut.
If you’re building a product-based brand or dreaming of turning your personal passion into a business, this is a conversation you won’t want to miss.
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