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She Built It® Podcast
Welcome to the She Built It® podcast. Join me as I talk to women who have successfully built it - a life and business that they love. We dive into the topic of “how” they built it and talk about everything from having the courage to make career leaps to the details of how to lead effectively, build teams, implement growth strategies, and infuse tech innovation. Magic happens when we focus on the part of ourselves and our business that brings us joy so let’s dive in.
She Built It® Podcast
Why Startups Need More Unlikely Leaders with Cerys Goodall
What makes a great leader in a world moving faster than ever?
In this episode, I’m joined by Cerys Goodall—startup whisperer, culture builder, and the “unlikely COO”—to talk about leadership, resilience, and creating companies that thrive from the inside out. Cerys shares her untraditional journey from PR to the C-suite and how startups (and life) are more like puzzles than playbooks. We discuss why culture is your true competitive advantage, how to hire with purpose (not just pedigree), and why five-minute practices can transform your mindset and business.
Whether you're scaling a team, pivoting fast, or rethinking leadership, this episode will leave you inspired to lead with more clarity, intention, and heart.
🎧 Listen in.
Cerys Goodall is a dynamic tech executive, storyteller, and changemaker whose career has spanned aerospace, digital health, and veterinary innovation. Currently the Chief Operating Officer of Vetster, a virtual care platform transforming access to veterinary services across North America, Cerys has been instrumental in scaling the business, launching new marketplaces, and shaping the future of pet health. Her strategic oversight spans marketing, customer experience, HR, legal, and operations—driving triple-digit growth while cultivating a values-driven, high-performance culture. Cerys is redefining leadership by putting people, purpose, and impact at the centre of growth.
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She Built It® CEO, Melanie Barr Instagram