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She Built It® Podcast
Welcome to the She Built It® podcast. Join me as I talk to women who have successfully built it - a life and business that they love. We dive into the topic of “how” they built it and talk about everything from having the courage to make career leaps to the details of how to lead effectively, build teams, implement growth strategies, and infuse tech innovation. Magic happens when we focus on the part of ourselves and our business that brings us joy so let’s dive in.
She Built It® Podcast
Building Candier with Krysten Kauder
What happens when you follow your creativity, DM boldly, and let your anxiety fuel your innovation? Meet Krysten Kauder, founder of Candier—the empowering candle brand now sold at Ulta, Urban Outfitters, Barnes & Noble, and Target.com. In her first-ever podcast interview, Krysten shares how panic attacks led her home, alphabet bead bracelets opened unexpected doors, and how one wildly popular candle turned her business into a brand with national reach. From quiet leadership to joyful hustle, Krysten’s journey proves that success doesn’t need to be loud, it just needs to be real.
🎧 Join me and subscribe for more: https://podcasts.apple.com/us/podcast/she-built-it-podcast/id1542095376
After graduating from OSU in 2008, I knew I wanted to do something in fashion, but unsure in what area. Then interned at Teen Vogue, Vogue, Marc Jacobs, IMG, and more. Fell into jewelry (showroom manager at Carolee, worked a Dannijo, etc). Panic attacks sent me back home to Ohio - met my now fiancé - started making alphabet bead bracelets - 17 Mag posted them on social - I started reaching out to editors, stylists, celebs, via Instagram - got the product on GMA and Today multiple times. Our photog's boyfriend made candles and they pitched making some for us - the rest is history - the candles were so popular we decided to focus on them and drop the jewelry. We are now carried in Ulta Beauty, Urban Outfitters, Barnes and Noble, Target.com and have collaborated with Disney, Amazon Prime, Sonic, and more.
Connect with us:
She Built It® CEO, Melanie Barr Instagram