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She Built It® Podcast
Welcome to the She Built It® podcast. Join me as I talk to women who have successfully built it - a life and business that they love. We dive into the topic of “how” they built it and talk about everything from having the courage to make career leaps to the details of how to lead effectively, build teams, implement growth strategies, and infuse tech innovation. Magic happens when we focus on the part of ourselves and our business that brings us joy so let’s dive in.
She Built It® Podcast
Why Your Podcast Should Be the Center of Your Marketing with SBI Media CEO, Melanie Barr
Does your marketing ever feel like a treadmill, posting here, tweaking there, only to have the algorithm change again?
In this episode of the She Built It® Podcast, I share how one weekly podcast conversation became the steady center of my entire marketing strategy. For eight years, I’ve watched one recording turn into clips, quotes, blogs, emails, and most importantly, real connections. Listeners begin to trust you, not because you say you’re the expert, but because your consistency shows it. If marketing feels scattered, this episode will show you how to use your podcast as the foundation that fuels everything else. A podcast doesn’t replace your marketing, it strengthens it, simplifies it, and gives it staying power. Listen in to discover how one episode can create momentum, build lasting trust, and make your marketing feel more human.
Connect with Melanie:
She Built It® CEO, Melanie Barr Instagram