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She Built It® Podcast
Welcome to the She Built It® podcast. Join me as I talk to women who have successfully built it - a life and business that they love. We dive into the topic of “how” they built it and talk about everything from having the courage to make career leaps to the details of how to lead effectively, build teams, implement growth strategies, and infuse tech innovation. Magic happens when we focus on the part of ourselves and our business that brings us joy so let’s dive in.
She Built It® Podcast
How O Positiv Is Redefining Women's Health with Brianna Bitton
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On She Built It®, Brianna Bitton shares the founding story of O Positiv—a women's health company she built with her brother after years of missing work due to debilitating PMS symptoms she couldn't even speak openly about. What started as the first-ever PMS gummy vitamin has grown into a 30-SKU brand with Amazon's #1 vaginal probiotic and a full line supporting women from their first period through menopause.
Brianna opens up about the gaps she saw in the women's health market, what it took to build trust in a historically taboo space, how community and authentic storytelling drove their growth, and why she believes there's never a failure—only a lesson. This conversation is equal parts inspiring and practical for any founder building in a category the world wasn't ready to talk about.
Connect with us:
The State of The Vagina Report
She Built It® CEO, Melanie Barr Instagram