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She Built It® Podcast
Welcome to the She Built It® podcast. Join me as I talk to women who have successfully built it - a life and business that they love. We dive into the topic of “how” they built it and talk about everything from having the courage to make career leaps to the details of how to lead effectively, build teams, implement growth strategies, and infuse tech innovation. Magic happens when we focus on the part of ourselves and our business that brings us joy so let’s dive in.
She Built It® Podcast
Trust Is the New Marketing: What Brands Get Wrong About Proof and Claims
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
On She Built It®, Susanne Mitschke, co-founder and CEO of Citruslabs and Harvard-trained epidemiologist, pulls back the curtain on what's really happening in the wellness, beauty, and consumer health industries. From claims washing and heavy metals in protein powders to why transparency is now a growth strategy, Susanne explains what separates the brands consumers actually trust from the ones making promises they can't back up.
She also shares what most founders get wrong about clinical studies, how brands have turned failed study results into powerful marketing stories, and why the gold standard in research is more accessible than most brands think.
Stick until the end, where Susanne is busting some of the most common health myths, including why cold plunging may actually be increasing inflammation in women, and what your menstrual cycle has to do with your training performance (follow her on LinkedIn for more details).
Episode Resources -
ClinicalTrials.gov - learn about clinical studies from around the world
National Institutes of Health (NIH)
Federal Trade Commission - Protecting America's Consumers
National Advertising Division (NAD)
Investigational New Drug (IND) Application
Connect with us:
She Built It® CEO, Melanie Barr Instagram