Leadership Is Service: How Great Leaders CREATE Purpose, Culture & Success | Alberto Ortiz, PhD

In this inspiring episode, Eric Ellis and Dr. Tommie Lewis welcome executive coach, speaker, and business leader Alberto Ortiz, PhD, for a conversation about leadership, purpose, education, organizational culture, and creating a meaningful legacy. 

Drawing from his personal journey, Alberto shares how discipline, passion, and lifelong learning shaped his leadership philosophy after taking on adult responsibilities at a young age. Together, the conversation explores what it truly means to lead through service, develop resilient organizations, inspire the next generation, and build cultures where people can thrive. 

Topics include: 

• Leadership through service
 • The CREATE leadership framework
 • Executive coaching and organizational culture
 • Why education changes lives
 • Purpose, discipline, and passion
 • Developing future leaders
 • Happiness as a leadership strategy
 • Culture vs. strategy
 • Emotional intelligence
 • Technology, AI, and the future of leadership 

Whether you're an executive, entrepreneur, educator, or emerging leader, this conversation offers practical wisdom and timeless leadership principles for today's rapidly changing world. 

If you want to connect with Alberto Ortiz here´s his LikedIn profile 

Leadership, Executive Leadership, Leadership Development, Executive Coaching, Organizational Culture, Business Strategy, Emotional Intelligence, Human Potential, Personal Growth, Professional Development, Purpose, Organizational Transformation, Commercial Excellence, Education, Lifelong Learning, Company Culture, Team Leadership, Workplace Culture, AI Leadership, Artificial Intelligence, Strategic Thinking, Diversity Conversations, Eric Ellis, Tommie Lewis, Alberto Ortiz, OR Consulting Group, John Maxwell, Leadership Podcast 

 📅 New conversations every Saturday 9:30 AM EST
📩 Subscribe, share, and join us in moving diversity forward—one conversation at a time.

🌐 Watch more episodes on YouTube 

Transcript

SPEAKER_01 0:02

Welcome to Diversity Conversations, where we engage in thought-provoking dialogue to identify leadership solutions to today's most challenging conflicts. Stream live each week, Saturday, 9 30 a.m. to 11 a.m., hosted by Diversity, Equity, and Inclusion Strategist and CEOs Eric Ellis and Tommy Lewis. Join us and add your voice to this engaging diversity conversation.

SPEAKER_03 0:31

Good morning, Greater Cincinnati, Northern Kentucky, the United States, and the world. My name is Eric Ellison. I'm the president and CEO of Integrity Development Corporation.

SPEAKER_02 0:40

And I'm joined this morning by my good friend and brother, Tommy Lewis, president and CEO of Make It Plain Consulting. Good morning, Eric. Good morning, T. What's up, baby? Oh, it's good to be up this morning. In fact, uh, I I've been up and at it. I went into work at 4:30 this morning. Okay. And uh I've been working on a number of things such that I don't have to worry about it early next week. Right, right. Uh no problem at all. Right. Because I find myself waking up early. But uh it's it's great to be uh with you, Eric. Yes, and uh with uh our beloved community who joins us from around the world, as you mentioned in our opening. And uh wherever you are, it's morning, afternoon, evening, late at night. Thank you for joining us every Saturday on Diversity Conversations.

SPEAKER_03 1:29

And we don't take you for granted. Uh, we're so grateful to have you uh with us. Uh we uh read your comments, we appreciate you very, very much. Without uh you, then uh we're just here by ourselves. And so we appreciate you joining us each uh Saturday morning. Tommy, how was your week, man?

SPEAKER_02 1:48

My week was very, very good. There's a number of things happening, Eric. Right. Uh just high level, four of maybe, I don't know, 15 different things that are happening simultaneously. One of which we're moving our office. Uh, we've been in our current space for 15 years. Right. Uh we we have our new space being built out. Uh we're just a little bit behind schedule with hardware and glass. We have glass walls and things like that. And so, from a supplier uh perspective, uh manufacturing, things are being held up. I don't know why, I'm not going to project, but at the end of the day, uh, I have the patience for God's blessing. And he continues to instill in me patience as we're trying to wrap up the build out for our new space. Uh, I want to thank Nicole Keith, our COO, uh Anita Bothwell, who is our consultant, also our interior decorator, okay, for uh literally seeing uh understanding my vision, putting it into a three-dimensional model for the inspired entire space, each room, each office, etc. And uh I really, really appreciate that because I have certain um aesthetic desires, right? Right as I as a former architect.

SPEAKER_04 3:13

Oh, yeah, man, you're a curator, right?

SPEAKER_02 3:15

Yeah, so it has to look a certain way to get a certain feel, right? It's I believe in feng shui and all that good stuff, yeah. Uh, and so I wanted to say that, and then uh not going to go through all four, but the other great opportunity, Eric, is that uh we are reuniting with a past client that we have been working with for about 10 years, uh, put a pause for a couple of years, and uh they have re-engaged us to do implementation. So in the past, we've done assessments, organizational assessments, workforce assessments, cultural assessments, all that good stuff. We've done some executive coaching with a few of their leaders, and now, as I thought five years ago, we need to move forward in implementing uh change, positive change. And so we are going to relaunch our engagement with our client. We love them very much, and we're gonna focus on people, process, and culture. So it's strengthening the people, improving the processes, and ensuring that the culture is indeed uh that people have a sense of belonging and it is inclusive. So my week is full. Those are only two of the multiple things working on this week, but but thanks for asking.

SPEAKER_03 4:40

Right. And I wonder, I actually am going to come back to you again, Tommy, because community, I want to say something to you right now, early in the morning, uh, for your consideration. Uh, we know that uh in this current economy, there are a lot of people that are struggling. Uh, I've seen in the business world, everybody feels like they want to be a leader until they have the leadership job. And then they realize how difficult that is. That's not easy, uh, trying to manage people. You know, when you can just do your own job as an individual contributor, that actually sometimes feels much easier than trying to manage people, trying to determine between the truth and a lie. You can't even tell the difference. Uh, and so I would say to you that many of you may be uh bemoaning the fact that you, if you're in business, you don't have enough business, uh, or you may not have a job right now, and you're just really feeling like if only I had that right job, or if only I had a lot of business right now. That's what I'm looking for. And you praying, you down on your knees, and you you bugging God every day throughout the day. Lord bless me with a lot of business. Uh, Tommy Lewis can say a few words to you about how difficult it can be when you're trying to manage on the other side of that as well. I've been very grateful for uh the the smaller uh book of business that I've had over the last few years because I've had the chance to be innovative. I've had a chance to create things and design things and develop things. And I've taken advantage of that time. And now that growth happens, I feel like God is really doing a perfect job of sort of moving business in after he's given me the season to develop and design. Tommy, can you say just a little bit more to our community about some of the challenges that one faces when you start getting those blessings and now you're managing a lot of things and the high standards that you have that can be challenging when you're now trying to get all that done through a lot of people?

SPEAKER_02 6:54

Absolutely, Eric, and thanks for asking. I would say three things. Uh, first, the number one challenge that I experience is my own personal health. And so, stress, anxiety, anything like that impacts my mental health and wellness, and then it goes into my body, or vice versa. And so I have to listen to you, listen to our beloved producer, Lydia, and some of the natural ways to release, heal mind, body, and soul. So a leader, I think uh an unhealthy leader, right, mentally, spiritually, physically, translates to an unhealthy organization. It can be financial illness, right? It can be operational illness, it can be functional illness. Yeah, and so it begins with the leader. I'm gonna say for me, it begins with me. Second is uh the ability to truly listen, as you often talk about uh uh empathic listening, that's critical. Listening to yourself and listening to others, don't jump to defense, right? Listen with everything. If it's a criticism, there's a reason behind it. Right. If it's praise, there's a reason. Take success and failure in the same vein, Eric, in the same vein. So me waking up and getting to work at 4:30 this morning was is the same energy and motivation that I had 30 years ago trying to start the business.

SPEAKER_07 8:32

Right, it hasn't stopped. Right, right, right, right.

SPEAKER_02 8:35

30 years ago, I gotta make this thing happen. It's gotta work, it's gotta work. I'm going to the gym, healthy, I gotta work 30 years later, 4 30 in the morning.

SPEAKER_04 8:45

Right.

SPEAKER_02 8:45

This thing's gotta work.

SPEAKER_04 8:46

Right.

SPEAKER_02 8:47

And then lastly, the people in our business, we serve people. People are in organizations, people are our clients, customers, patrons. We actually have people working for our organization, right? We use tools like AI and technology, sure. But at the end of the day, Eric, we care for people. And so I start with myself as a person. I then look at our processes. How can we streamline them, improve them, make them them the processes work for us? And then culturally, it's the people. It's not brick and mortar, it's not chairs and tables, right? It's not walls and floors, it is the people. And so if I were to say anything, it would be those three things. Take care of those things, and when success comes, then you'll be able to, you know, look in yourself and your organization to say, can I scale to meet that demand? Or do I need to accept what's on my plate right now and fully digest the nutrition of the blessing on the plate before I start pinching off of other people's plates?

SPEAKER_03 10:04

I love that. And I would say that uh the concept that we're most familiar with is it feels like uh lack can defeat us or even kill us. And uh I'm also here to say that that that maybe uh you haven't experienced the other side of lack, which is plenty. And uh that also can feel like you trying to drink from a fire hose. And so be careful what you pray for, that you in fact are ready to handle blessings. I would say to you that I get a chance to watch my friend Tommy Lewis up close. I get a chance to watch him, and I'm saying, Tommy, keep your health because I we don't none of us want to lose this great brother right here, uh, you know, because he is now challenged with uh the blessings and trying to navigate all of that. And what happens is that whether you are in lack or whether you are in a place of blessing, both of those bring different kinds of stresses. And those stresses then begin to put pressure on your character, and we can see more readily what your character really is when it is under pressure, pressure of lack or pressure of blessing. And what I've seen in Tommy, that's what I'm saying to you. I'm I'm watching right up close. What I see is a man of great uh character, uh, great humility, uh, great uh love of people in the midst of difficulty and challenge. And I love seeing that. Uh, not everybody that he even manages gets a chance to see how much, how deeply he cares. Tommy, this week, uh a couple things have happened. Uh last week, when uh we were uh with you all, I talked about we had a uh a tournament, a golf tournament with our a club, the West Club. So Tommy and I played in that. Tommy did such a fantastic job DJing. He wore himself out.

SPEAKER_04 12:16

I did.

SPEAKER_03 12:17

He tried to golf, but uh the golf gods were like looking at him like, ah, check him out. He ain't gonna play. There's no way he can play. His body is hurting him, he's got up early, he's been lugging stuff every witcher way. And so we thank Tommy for the sacrifice that he made last week for us. Now, for me, I started off on Saturday with actually 10 over in the first uh four holes.

SPEAKER_05 12:39

And Tommy was riding along with me. He was like, uh-oh, he oops, this ain't looking good, boy.

SPEAKER_03 12:45

He didn't say nothing much, but he was saying it to himself, and he was trying to encourage me.

SPEAKER_05 12:49

Hey, he just uh finish your swing, something. I mean, finish something because whatever that was right there, that ain't it. I was in the bunker, I mean, I look like I was building a house in there. Man going everywhere. I couldn't even see after four hours. Yeah, I couldn't even see after I was wondering if I was just gonna jump in the pond. I thought I said, I'm just gonna jump right on in that pond. I see it down there. I'm gonna jump right on in it and swim to home. So it settled down. I think he started praying. I looked over time and started praying. Little we had there, and he's in prayer. Lord help him. Eric doesn't want to be this guy right here. And I certainly don't want what he got. He's saying that to God, I certainly don't want what he got.

SPEAKER_04 13:41

He's so close, Lord.

SPEAKER_05 13:42

He's so close. Help us all. Yeah, so I came out of that.

SPEAKER_03 13:50

I I found my way out, and I was like uh 10 over in the first four hours, eight over for the rest of the way, so I shot a 90. And then on day two, uh it was like God showed uh me uh favor, and I shot an 84, and I had four birdies, and so that's the most birdies I've ever had in a round of golf. Uh, but we had fun either way. You see, never take yourself so seriously that you miss the moments of joy that life presents. I think that we're in such a performative uh society that people are always measuring themselves by numbers. Uh, what is my salary? What is my score? And I would say you've got to measure yourself by uh the joy that you have. Are you living out your purpose? And so the other thing that I've seen happen, Tommy, this last week is our Team Excellence initiative. Uh, we've been working that with a couple clients. And uh I saw something that just really brought joy to me. It's one of the first times I've ever seen this in our work. Uh, usually I said to you, community, that we train executive leaders, then mid-level leaders, and then employees all sort of separately. And uh my belief was that we've got to bring people together and sort of spend time working in the workplace with in-tack teams. And so I've had a chance to do that now. And uh what I've seen, Tommy, has been just really amazing. One young lady was in there with her bosses, and she said, you know, uh, as we were sort of getting their feedback on the whole process, she said, Look, she said, I've said, I've simply enjoyed being here for the last four weeks. She said, to see what my bosses and managers are learning and see that they really are taking time to learn how to be, how to, how to value my perspective. And she said, I didn't know that. And she said, I'm just so grateful to have and to be able to learn some skills myself. So I was grateful for that. And then a couple of people said, you know, Eric, I've been taking these skills and using them with my significant other. And then one other young lady said, My mom's living with me, and we've been really just button heads. She said, and I used the tool of perspective switching. And I sort of started thinking about my mom's side and her point of view and what she was up against. She said, And as a as a result of using that tool, our relationship got better. And Tommy, for the first time, I felt like I wasn't there to do something on the people that they weren't interested in. I was doing something with people that they saw the value in life and then in the workplace. And so I'm just grateful when God allows us to transition the work that you and I do, uh, Tommy, from something that people look like they're running when they see us coming. Here come the guys that are focused on inclusion and you know, uh, and uh this doesn't feel relevant, you know, to really that it coming down to a practical level and people buying in. And I had one guy, uh really self-described, good old boy. He said, Eric, whenever I hear somebody try to criticize your classes, I tell them, no, no, no. Eric cares deeply about us. He says, but uh, I need to tell you, I'm not any good at this stuff. He said, I'm not any good. He says, and I need to be better, you know. And uh, and so I was just so grateful to be able to partner with him and show him some love and encourage him that you too can build skills.

SPEAKER_02 17:28

Yeah, well said, Eric, thanks for sharing the story. Uh, we want to invite our community as always to like and subscribe to the channel, keep you posted. Uh, and that's that's it, it doesn't just keep us on air, if you will. Right. It just allows us to uh know that you're out there and for us to be reminded of you, of you. So thank you for liking and subscribing.

SPEAKER_03 17:54

Absolutely. We're gonna bring to the stage now our guest, Alberto Ortiz, and uh he's an executive speaker, uh founder of OR Consulting Group. Good morning, Ortiz. How are you, uh, my friend Alberto? Fine, fine, thank you, thank you, Eric and Tommy.

SPEAKER_00 18:13

Nice to meet you.

SPEAKER_03 18:15

Yes, nice to meet you as well. Uh, uh our our community is going to really uh receive a blessing from the message that you have to deliver today. And so the way that we typically like to start with our guests is that we've got uh you know people from around the world that tune into uh diversity conversations. And for most of them, uh it's kind of like they want to know who you are before they know what you do. And so we'd like to start by just having you introduce yourself to people, uh, start when you were a kid and just talk about the people andor experiences that have made you who you are today. If you look like you get lost along the way or go too long, we'll do a timeout or something like that. But feel free to introduce yourself to our community.

SPEAKER_00 19:08

Thank you, Rick. Uh, first of all, I want I would like to express my sincere gratitude for the invitation uh to the show. Uh a special thank you to Lydia Sanchez, uh who has been one of the most uh influential professors in my journey, in my academic journey. I don't know if I told you before. Uh and you, Eric, and you told me uh thank you for the trust for uh the opportunity to be here in this in this uh program. I I I think or I hope that it would be a very good program, and the the audience will take away a very good uh positive uh impact and very good uh uh insights and very good good things. Okay and well, who is Alberto Ortiz? Alberto Ortiz is a devoted a devoted man who is uh deeply passionate for building the best family possible. I'm married, I have two daughters. Uh uh Cecilia lives in Marseille, France, and Leticia lives in Barcelona, Spain. They they live from Mexico. Alberto Ortiz believes that the true success is measured not only by professional achievements, but by the love, the values, the positive impact we leave behind. These values, these values, these values is uh the foundation of both my personal uh my personal life and my professional career. I really think that we have to be committed to create it, uh to creating a meaningful legacy for generations and contribute, but the the most important part here, and I I really believe that we have to make the world a better place. With the three things I if you ask me, okay, tell me three things that you consider uh to get the success. First one, punctuality, for me is very important, second one, second one, discipline, and then the third one passion. Passion. Do the things with passion, enjoy that. What do you do? This is Alberto Ortiz, I convinced that true leadership is born for serving others, you know. I don't know if it

SPEAKER_03 22:00

if you if you uh read my background but i i'm i'm part of john maswell team you i i think you know jos maswell is my my mentor yes it's my mentor john and and and we we we are uh we all focus on serve people to serve people this is alberto ortiz i love that i love that that's phenomenal uh tell us uh just a little bit about your family and where you grew up and what uh some of the lessons that you learned from your parents even okay well i i was born in uh in a a very little town in veracruz mexico i don't know if you know veracruz is uh a town from 3000 people it's a very very very very uh small town but i grew up with with a uh lovely family but my father my father died on 1979 when i was 11 years old so i have to i have to uh to put the the the the battery uh how we say in mexico in order to to to to keep growing so i worked since that uh uh age i have to work so but combine the studies with the job uh with with with my mother my my sister etc so uh and and i thought in that in that time i thought what can i do different okay i think a phrase that i share with with all my audience when i i i had the opportunity to be a speaker this is the the difference between success and failure is only one education training so i believe that it's very important to to to maintain every day learning something new uh so i i i i don't know if i have the opportunity to to to talk about my my academic profile but this this is the the the the the machine that move my my day by day i love that i love i i like what you said that uh around education and i i i would like to assume that uh education can come to us formally through schooling and informally through life's lessons and with you having to work support your family at the age of 11 uh i would imagine that there were some some decisions that you had to make with friends with social life but all of this was educating you can you talk through kind of some of those events or experiences that really have strengthened your own leadership character okay a good a good a good question is uh tommy let me tell you that for alberto ortiz the childhood in my childhood uh uh age nowhere no no there's no vacation only work only work with all my friends hey go to the beach hey go to the family to the every everywhere no alberto ortiz had to work very hard in order to to to to grow uh and it it was uh very hard but i think talking about the character it it it's it shaped your character because it is uh i don't know uh in mexico it's a it's it's lo que i is it's the do you yeah so uh uh for example i i'm certified in in different ways of leadership but in that way i have to be a leader since that age because uh i support my family since 11 years old i have to work i have to study and i have to develop in that moment i don't i i i didn't know what what uh is the what was the meaning of strategic thinking but when i analyzed all the my life i think hey i applied the strategic thinking in that period yes yes i have to plan i have to organizate uh it's the po dc steps of the administration planation organization direction and control or following so i i i did it with with without knowledge so i i'm really feel happy because uh i i could i could do it and i'll turn it to eric for whatever reason alberto i feel like jumping for joy you are your passion is so contagious right again i am feeling and hearing the connection between your competence and your passion mm-hmm your skill and your purpose i believe and we just started the conversation that uh this us coming together to have this conversation was already planned many many moons ago and uh i'm certain that your family that's throughout the world different places right uh they feel you and they know you i believe there's a tremendous power in thinking globally and acting locally your family is bigger than the folks in the different cities around the world and you have another family member right now here in the states in Cincinnati Ohio I mean that I'm I'm connected with you right now and I understand what you're saying I appreciate thank you very much thank you very much is that let me no no go ahead no no no let me tell you what's uh a very difficult to organize all all the things in that moment being yeah uh 11 12 years old young so hey but i i i i remember that i i didn't stop in the way and i said hey what i do i want okay but i have to focus on that on that on that on that and this is the famous 90 10 i i i i i want to show uh share i i want to share with you the 90 10 the 10 is the planation and the 90 is the execution yes it's useless that you if you plan it if you plan and don't execute yeah right it's you're you will fail yeah right i want to say a couple of things that uh align us um first of all i want to thank my friend uh troy jackson for joining us today someone i went to college with has shared some kind words uh in our message and uh just grateful for friendship uh and people that we're still connected uh people that uh God has put in our lives along the way I'll say this to you uh Alberto that my father died when I was young I was a little older than you uh I was in college but my father died of a massive heart attack in 1982. Uh I remember in uh 1976 he was uh a business owner he ran a consulting firm like Tommy and I and his business uh was going through some difficult times and uh I had a little job at the neighborhood uh hamburger uh joint uh and uh my father would ask to borrow my money uh some of the money that I made he wouldn't take all my money but he just asked to borrow some and he asked me to keep a log of that on the refrigerator and that one day he'd pay me back and I remember my mom complaining like Eric you don't have to give your dad any of that money but man I felt so proud that I could help the family and man I'd I just I'd give it all to him but you dad you need me you need me and my little check yeah absolutely and then I kept my little numbers and then when I graduated from high school he returned all that money to me and I was able to buy my first car. But I would say that as I listen to you and the great depth of character that you have you see nobody's missing what's happening here in the United States in terms of our political arena, in terms of the division in the country around politics and identity. Are you all facing similar things in Mexico? What are some of the challenges that you see in terms of just the the Mexican people and uh where do you see your purpose uh around leadership sort of having an opportunity to influence that okay we have many challenges but uh I I I developed uh uh uh an acronym that I want to share with the audience with you of course is create the acronym create letter C is clarity we have to we to have we must have clarity we have to be yes your direction your objectives we have we must have clarity the letter R is responsibility the famous work here in Mexico and that you know is accountability the responsibility you have to to to be responsibility of your acts letter E is emotional intelligence at the at the beginning of the program you you were you was talking about the stress let me tell you 50% of people here in Mexico have stress so we you you you must be able you must be able to to to to have a balance between your life and your job etc so letter a adaptability yes the only constant it is a phrase that I I I think you know the only constant is the change there are many changes you have to adapt it see you must be able to hey don't worry hey resilient resilient hey hey come here come here I will face with my shest yes this letter for me is very important a very hard challenge T is technology literacy wow what to use what to avoid what to trust because we the the new generation i i have to tell you believing all that that they see or they watch on the on the on the network on social network we have to to to talk with with the the people in order to hey you you you have to avoid something you have to trust in this in this no this this for me is very important because I don't know I don't know if if you know but I in my conference with my students I asked them hey do you know which place is Mexico in use of social network? The word is use and they told me hey number four number no is the third place third wow third place in all the world but the word is not use do you hear me yeah yes yes okay what is the word okay the word what do you think the word is I don't I don't know I don't know is it is it is referred to a drug refer to a drug yes it's like a drug yes so absolutely it's it's it's it's like a drug that if you consume I don't know marijuana a cocaine it's the same it's right right right right so you're saying that social media is consumed like a drug exactly exactly yeah this is this is a comparison here yeah and there are countries like uh England that are uh actually putting bans on social media for young people I know uh I think you all may be considering that all of us should be because we've allowed technology and the business world to literally come into our very homes and take over our families and our children and and really rob them of their attention yes the word specifically is addiction it's like a drug addiction right and and the last in the in the last word is letter e is empowerment you have to be uh you have you must have which are your uh objectives your your uh your purpose uh to to work as a team with your with your partners because it's it's uh uh uh another challenge is we work uh in an individual way and not in a collective way we must be able to to work as a team in a collective way if this there's another phrase that says if you want to to get quick go along if you want to get far away with your team right so I I work with this acronym because there are all the challenges that we have here in Mexico see the terms of the the the the new generation I have to I I really don't want to to to talk about this but most don't have clarity where where they want to to do it in three years in five years and ten years they live the life today and they right in the Netherlands right now exactly yeah but oi in three years where were you no no no I don't know do you know what I mean? Yes this is fascinating to me because on tomorrow uh I have a nonprofit organization called Illuminate Leadership Institute and conference and tomorrow we'll have 26 middle school uh the ages uh are maybe 12 years old up to about 15 years old and we were asking these young people before uh as they were applying for this conference we were asking them you know what what do you want to be what do you want to do when you get older right and 90 of them said I don't know and so we said it it's it's okay not to know but is there anything you would like to do they said no I just I just want to wake up in the morning and I and we said that that's great just to wake up but you know how will you support your family how will you support yourself what are your passions what what and they said nothing what you are saying is exactly what I just experienced with just 26 young people applying for this program I think that this is a concern and issue globally of exactly apathy and just kind of average just want to kind of hide in the world and I think that uh and you the work that you do as an executive coach as a speaker as an educator can help people elevate their thinking that they could be bigger than the right now yes I agree with you and I'm I'm let me tell you that I'm writing a book and I have 90 finish talking about this topic uh Tommy to to the young people I work I work in with the young people between uh 12 years old to 17 in order to to discover the potential the dreams come true yes but because i i i i think that the people is how do you say a pagado is is like uh like i don't know i don't uh you have to hey move on move on what do you gotta go right exactly exactly right like like social network you can see uh the uh the the people hey yep we have to work hey we have to work let me say you have to work yes the tolerance yeah they have this yes right space of tolerance yes right all quickly if you if you can uh work with with young people they listen the message a two point two point because they want to hey do you understand yes and right but uh all all they want they they want the live like this quickly quickly quickly right right in now with the ai right they're not doing much of anything they might not even have to have the conversation yes here's what i i i i want to go back uh lydia bring up his uh acronym again create i love that i think that that's powerful and i'm thinking about uh you at 11 years old uh that you had to really take all that you had learned from your father up till then and then you had to create and so what you're saying in many ways to our community is that we are born to create and and and and and oftentimes people sit around and they're waiting on life to deliver something for them or something to them when in fact with our own two hands and with our own brain and with our own uh foundation of values and our relationship with God and our the knowledge that we put inside of ourselves we can then individually create something uh and I think that that's just a powerful notion of empowerment. It's the last uh letter in your acronym but what you're trying to do right now is you're trying to empower people to not allow society uh and the times to toss them to and fro. In many ways you're saying let's start with some clarity uh about what it is you want to be and what you want to do. And Tommy was just expounding on that that a lot of young people uh don't have that. And I would say that that becomes our responsibility still right we can't look at them and say they don't have it. Well who did they come from? You know they came from us. And so our work is not yet finished. And so as you think about this acronym of create what are the different ways that you're utilizing that right now to uh uh to help build those around you that's a good question first of all I I think that we have to convince the people to be to to to be in philanthropy in a philanthropic way because

SPEAKER_00 44:00

Because I I recommend a book. I don't know if you know, with with all the entrepreneurs, with all my students, that that uh is named Not only Profit, because we all we think in profit, profit, profit, but in in the top of our mind is the profit in the top of yes. No, not only profit. You have to be you you you you have to to think in other way. For example, I I yes, I I give many conferences in the freeway, but I don't know. I I I think that I'm the five percent or two percent of the people that do it like this, right? All the people say is hey Alberto, hey, how much how much hey, how much hey, if you if you want to have a better world, you have to put your point in in the paper, yes, in a free way. It's this is a a very a very challenge. I don't know if if you know Paul Pf. Paul Pf is uh an author in LA. I will I if Paul P has uh podcast on YouTube is the money the is the money uh become you but you yeah, but because uh the money changed people, right?

SPEAKER_04 45:39

Yes, right, yeah.

SPEAKER_00 45:40

So it so we have to to work with with the people in order that it's not only profit, that you can uh put your your your experience, put your knowledge, etc. uh in order to to grow in a different way. You told uh Eric that USA is is leaving uh political issues, but in Mexico, how do you say Mexico? No cantamos malas rancheras, it's the same here. We have I don't know if you know this phrase, but oh yeah, it's the same, right? Right if we want to advance in the next step, my recommendation is government or politica eat topics out of the formula, out of the formula, right? Is the is the is the is the is a strategy, right? So in in in other way, we have to achieve that the people understand the leadership war. What is leadership? There are many definitions, but I I think you know Tom Landry. Do you remember Tom Landry, the head coach of the Dallas Cowboys? Cowboys. There are many definitions, but but I share this definition that I love this is leadership is to achieve your players do what they don't want to do, yeah, to get that they want. They don't want to train, they don't want to wake up early, but they want a millionaire contract. Yes, they do, uh a luxury uh cars, yeah.

SPEAKER_02 47:34

Right, big house.

SPEAKER_00 47:36

Yes, if you if you put this race in your professional life is to achieve that your workers uh do that they don't want to do to get what they want, or in your personal life, yes, to achieve that your the your child do that they don't want to get that they want, they want a new iPhone, a new whatever, right? But they don't want to participate in their house, in the responsibilities of their house. Do you know what I mean?

SPEAKER_02 48:17

Yes, but I think yeah, I know exactly what you mean because in in my business with our employees, there are two or three things that I do regularly to model what I would like everyone to do, right? And so, as Coach Landry said, to leadership is to get people to do things that they themselves do not want to do. So, three things that I do I get to work early, sometimes that is 8 a.m. or 7 a.m. or 6 a.m. I don't expect everyone to get there as early as I do, but I would like us to start the day early to be available to those who need us. So we're starting our day offering our time. That's one. Two, uh, I work as if I'm not getting paid yet. And so what does that mean? That means that when I started my company 30 years ago, for two years, I was paid by a meal. So I will, I was a speaker, I would go out and do a speech, and I would get paid a fish dinner or a chicken dinner, right? And that was for two years. And some folks say said, How did you live? What I would do is I would accept that meal and ask for another one or two meals to box it up. I would then take those two-box meals and sell them to my friends for two or three or five dollars who needed a meal. So I was working for free, but I had to make some money to keep my lights on. And so even today, I work as if I have not received payment yet. It's coming, but I'm coming. So I want folks to do the same. The third thing that I do today, I take out the trash in our office. I clean the office, I want others to want things clean and orderly. For me personally, I need cleanliness in order for my brain to be clear. When there's clutter all around me, I'm cluttered. When I go into my uh employees' spaces, I don't judge them, I never judge them how they are what what their space looks like, but I ask them questions. How does this work for you? Right? If they say it's not working, it's too crowded. I say it's on you to organize it, and so that's what you were saying at 11 years old. You had to get to a point early. Oh, I have to organize it. Absolutely, I have to be on time to do this, I have to sacrifice doing this, I have to do this over here. I think it's phenomenal. I am still doing it today on professionally and personally. If you come into my home and I have a wife in my home that that does cleaning and is very, very good at it, our home is very clean and neat, right? And for me, in closing, I have these little piles. I need little neat piles of things, okay, which creates order in my mind. I believe that as you were as we were talking about the younger generation, maybe older generation, there are there's a lot of distractions in our minds that are not allowing us to fully fulfill what we can do versus trying to control something out of our control. And so some things like sports. I I just watch sports, it's entertaining to me. That's as far as I go. I do not say I want to be on the field right now, I want to be on the court. I know I don't do that, I just just watch it. And so the execution of one's dreams is the responsibility of the person. Yeah, I agree.

SPEAKER_03 53:20

Let me ask you a question. Let me ask you a question to tie in with that. So I would say, Alberto, that the three of us have uh as uh uh Neeson, what was his name? Leon Neeson, uh, the in the movie Taken. He's an actor here in the United States that was in a movie where somebody took his daughter, uh, kidnapped her, and he's uh detective and is you know top fighter. And he told him on the phone, he said, Look, I have a special set of skills, and I'm gonna find you all, like you know, and so that was a line that everybody kind of remembers. The three of us are blessed with uh the skills to take these things and implement them in our lives. I would say that it's not just young people, but our entire world has been overrun by messages surrounding materialism and those kinds of things. So we've all been overrun by those messages. I would say that the average young person is not going to be able to implement all of create. Uh, my question to you is do you find ways to break it down into bite-sized pieces so you can serve it up to different audiences in a way that they're more likely to be able to receive?

SPEAKER_00 54:49

Yeah, yeah, a good question, uh Eric. And the worries ego. The worries ego, the worries ego. I recommend a book. I don't I I believe that that you have read. I it is Ryan Holidays, the author is the ego is the enemy. Yes, we talk about young people, but the older people we have to work with the ego.

SPEAKER_02 55:19

The ego because the ego stop your walk.

SPEAKER_00 55:27

Yes, you can't continue walking because of your ego. We have to demonstrate these these people that that be humble. Yes, it is an important part. This is the first word. The second word, Eric and Tommy, is uh happiness. We stay in this world to be happy, yes. And I I really showed this this uh uh statistic statistic that says a human being, a professor, a a worker, uh parents, a father, mother, daughter, etc. Happy is between 20 and 31 percent more productive.

SPEAKER_04 56:22

Right.

SPEAKER_00 56:24

Okay, so be happy, yes, right. It's not a commercial, it's not a publicity, it's uh it's it's real. We have to be happy. This is it's no longer a luxury, it's it's a key strategy nowadays, yes, for for organizations, for families, etc. Yes, so we are working with many companies here in Mexico in order to work to with uh to uh with the people in terms of wellness, in terms of happiness. And it's it's uh here in Mexico is you are you want discover the the the black hile is is a phrase here in Mexico. You it is it's a strategy. It's a strategy, yes. See, it's the ego happiness, yes, very important, very important. And this is very aligned. You know the four math operations, the mathematical operations that we know since we is addition, subtraction, multiplication, and division. In these four in this four, we can find the two types of people in this world people who multiplicate multiply and have addition and the people that subtract and and divide, divide yeah, in divide, exactly.

SPEAKER_02 58:06

Yeah, yes, so yeah, we have to work to decide which one are we? Are we gonna multiply and add to humanity, or are we going to allow our ego and unhappiness, internal unhappiness, to subtract and divide from humanity? This is this is outstanding, right?

SPEAKER_03 58:35

And what you're saying is that uh you really, if you were a salesman today, uh you're saying, uh, young people, world, there's something more powerful than what's being sold to you. Uh, you're saying that uh, you know, take your eyes off of the shiny things in life and uh and maybe put your eyes uh onto the greater gifts in life. And uh I know that that's a challenge, uh, but what is it in your life that uh you are utilizing as evidence that when I focus on the right things, I get a better life?

SPEAKER_00 59:25

Well, I have to define where we are, or where I'm at. I'm in a jungle, only two places in a jungle fighting with every everyone fighting with or I'm in a or I am in a chess game thinking in another way. Hey, hey, what do you want? Hey, because it's it's a it's I love it, right? It's a culture, hey, it's a culture, and let me tell you in in a few minutes I will talk about the culture, but we we have to define, we must be able to define where are you in a jungle, fighting with you, fighting with yourself, fighting with your parents, right? Or you are in a chess game thinking what to do in and with order, with with with planning, strategy. Exactly, exactly. See, so I I I I don't know. I I I think you know the the word strategy comes from two words ejército or army and a hen guide. This is the word it's very yes, it's stratus army or ejército here in Mexico, and a hen guide, think, plan, execute, etc. It's a it's a a a very hard word, but we must understand the definition of this word, yes, this is only strategy, strategy, because you know another author is Peter Drucker. Yes, Peter Drucker said culture is a strategy for a breakfast for breakfast, right? Absolutely, so the it is useless. A great strategy is useless if you don't like the culture of your life or your company, etc. So we have to to the culture is the adn of the DNA here in Mexico of you, you have to live to live your culture, yes. So we have to promote, you have to permit permit uh this these things in order to to the people change it there because we have to to to achieve that the people think in a different way. Is there a challenge? Is there a real challenge? No, what do you think?

SPEAKER_03 1:02:14

We have uh shockingly come to the end of our time. I mean, Alberta, we can't even believe it. The time just blew by. We're gonna have to bring you back and do a part two. Uh, we're gonna ask you to uh have the final word and to share with our community how they might be able to find you if they wanted to correspond with you. How can they reach out to you? You say your final word, and then Tommy closes out.

SPEAKER_00 1:02:43

Excuse me. I I I have a uh I think I have a bad uh connection. Yeah, yeah.

SPEAKER_03 1:02:52

Yeah, if you have a final message and how can people contact you?

SPEAKER_00 1:02:57

Okay, well, I mean I use LinkedIn. My LinkedIn is Alberto Ortiz, executive coach and speaker.

SPEAKER_02 1:03:10

That's it. This is my LinkedIn.

SPEAKER_00 1:03:12

I I I because it's the professional network. I have Facebook, it's the same with Alberto Ortiz, but I prefer because we can share uh professional topics, we can share in another way. The other is more uh in more param, etc. But I I I they can uh find me in LinkedIn. I share uh every uh every week. Uh I'm let me tell you, I don't know if I told you before, but but I'm TED speaker. I have a Ted uh TED talk talking about okay. Time administration that is a double Charlie. Time administration is a key factor success for us. If you don't be able to manage your time, hey you you you fail. This is my thing. Yeah, and let me tell you about I have a phrase I are you when you talk with me, you can uh listen many acronyms, many phrases, but this phrase is about education, and I share with the people education is your dress coat, your dress code to attend the party of life. In Mexico says el vestido de gala para assistir a la fiesta de la vida in English. I translate this the education is the dress code to attending the party of life. So I love that keep, keep, keep, and keep with your education, keep with your training. See you must be able to learn more and more because every day you can learn many things. Today I'm learning it from you because you are a great, I I I feel the connection with you. I'm really happy to be here.

SPEAKER_03 1:05:18

See, absolutely. I'm going that I'm gonna ask one more time. We are at the end of the show, but I'd like you to to close with uh uh a message to our Spanish speaking community. So if you would mind saying some things to our Spanish speaking uh community, and then Tommy will come back and close us out.

SPEAKER_00 1:05:40

Well, for the community, I think I'm content. And I think we commented at a moment, what I sort of perme is that the gentle appearance. There are three factors critical of exit, the puntuality in what we're doing, the discipline, okay, the discipline is the plane. Okay, the reality is that much at night, you so I'm coach, like you're gonna be, and platinum with the gentleman, ah, ya estoy hasta el gorro de mi trabajo, ya no quiero este trabajo, cámbiate. Si no estás feliz, busca otro, busca un lugar que te guste, donde te apasione, hacer lo que te gusta. Y esto lo tienes que permear con la gente. O sea, la apatía hoy en día está ganando mucho a los seres humanos. O sea, la gente está un poquito apática. ¿Por qué? Porque mezcla los temas políticos, los temas de inseguridad, otros temas que no agregan valor. Busca las cosas que agregan valor. Entonces, para my community, la verdad es que soy un appasionato, me encanta compartir, me encanta que me invites in this typical programs. If I have the opportunity to do a conference with another community, I'm disponible to comparing my experiences and the much that we have appreciated at the time of personal and professional.

SPEAKER_02 1:07:09

Excellent, excellent. Gracias, Abroto, Abroto, Ortiz, thank you. Thank you, thank you. Gracias, gracias, gracias.

SPEAKER_00 1:07:17

Gracias a ustedes, thank you very much.

SPEAKER_02 1:07:20

Yeah. We're here at the end of the show. Again, uh, for today for our community, uh, I'm inspired. I know Eric is inspired. Absolutely. Uh, that the the the world is larger than the city or town that you're in. Explore the world, see the world, expand your thinking and experiences, and you'll find out that across the world, we are looking for the same thing: happiness in the way that it is. Exactly, exactly. It's the same, we are guiding in the same direction. So let's take care of ourselves and each other. We want to invite you back next week for another episode of Diversity Conversations.

SPEAKER_04 1:08:17

Thank you.