In this episode of The Leader Show with Lou Carter, Lou interviews Tom Smith. Tom is the founder and CEO of GWI, a renowned audience research company. He discusses how he built a Most Loved Workplace and the importance of organizational values and employee well-being. Additionally, Tom highlights the importance of communication, transparency, and inclusivity in fostering a strong company culture. He also discusses the role of stress and anxiety in the workplace, noting that positive stress can drive performance, but negative stress should be minimized. Furthermore, Tom emphasizes the importance of clear alignment and goal-setting to avoid ambiguity and wasted resources. He concludes by highlighting the importance of constantly reiterating and reinforcing the company’s purpose, mission, and values to ensure alignment and engagement among employees.