The Funnel Way: How Transparency Drives a Most Loved Workplace®

On this episode of The Leader Show, we’re joined by Fredrik Skantze, CEO of Funnel—the marketing intelligence platform trusted by global giants like Uber and Adidas.

Fredrik’s leadership philosophy flips the script on traditional management: he believes the earlier employees get access to real company information, the stronger the trust—and the faster the growth.

At Funnel, transparency isn’t a buzzword. It’s how they operate at scale, keeping teams aligned, motivated, and proud to work there.

That commitment has earned Funnel a place among the world’s Most Loved Workplaces®.

And organizational psychology backs him up: when leaders lead with transparency, engagement and performance follow.

Stay with us—this one’s packed with takeaways that just might reshape how you lead.