In this episode of the Find Calm Here Podcast, Nitika Chopra, creator of Chronicon, a media and events company, dedicated to elevating the lives of those living with a chronic illness, shares her experience in launching and growing a Mighty Network.
Since the start of her entrepreneurial journey, Nitika has hosted her own TV talk show, over 40 in-person events, with hundreds of guests in attendance - and has created dynamic partnerships with over 150 brands in the wellness space.
After 10 years in event creation, Nitika launched Chronicon in the fall of 2019, focused on those living with a chronic illness. The event sold out, and she had over 2,000 Livestream viewers, high-level brand sponsors, and has been growing ever since.
That brought her to building a Mighty Network to bring together her community in an online safe haven designed to create real support for members. The Chronicon Community connects chronically ill folks for inspiration, advocacy, and empowerment from across the globe to support each other so that they can connect to a tribe that knows how they feel.
In this episode we discuss:
5:03 The visual elements of the Mighty Networks and why Nitika selected the platform that would work with her business model and could also be customized for her brand.
10:54 Nitika discusses the challenges of having a 50k social media following and converting them to new paid members.
13:42 Navigating the health space to identify as either a non-profit or private practice, and the differences in creating a safe haven online space for chronic illness that is valuable and that members will be willing to pay for and creating an identity for the community and importance in investing.
17:20 Managing a community as a solo entrepreneur, identifying when it’s time to hire help for a Mighty Network by deciding on what feels right for the network, based on current growth and time commitment.
18:19 Creating a collective leadership program with an application for the partnership to support Nitika in building and growing her membership. Being passionate about community and dedicated to the craft, it’s a job.
25:20 Tools for planning content and setting up a Mighty Network, Asana offers a calendar interface, ability to add notes and organize tasks and content.
35:27 What Nitika wishes the Mighty Network offered and how she uses the current features
About Find Calm Here
I’m Deb Schell, creator, and host of the Find Calm Here Community, a Mighty Network.
Inside the Find Calm Here Community, I bring together Mighty Network Hosts who feel overwhelmed with launching a community, cultivating contribution, and creating an onboarding plan with the tools, resources, and support they need to find calm so that they can confidently create a community on the platform.
The FCH Community
The Community Strategy Podcast (CSP) offers interviews with online community leaders who share their community-building journey. Our podcast covers community concepts, community building, community strategy, community structure, community membership, and community management. We deep dive into the best ways to launch with platform reviews, give our thoughts on cultivating engagement, and the keys to identifying ideal members who will keep coming back and becoming super supporters.
Visit our Website Find Calm Here to learn more about working with Deb