In this episode we speak to Mike Lever of New Results Training around the emotions of selling and purchasing.
Mike has won a series of awards, and many accreditations
- Winner of the BESMA Sales Trainer of the Year award 2013/14.
- Three times finalists for the Best Training Provider award.
- National speaker on the Psychology of Consumer and Seller Behaviour.
- National speaker on the ABCD model of behaviour.
- Creator of the ABCD model of behaviour.
- Co-creator of the Green Line model of consumer behaviour.
- Co-author of the (in-edit) Psychology of Seller & Consumer Behaviour book.
- Champion of the Institute of Sales Management.
- Mentor to Teesside University's Launchpad Programme
Mike shares some insights into the various projects that he has worked on and gives us some great takeaways.
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Thanks for listening!