Game-Changing Concrete Solutions with Madewell Products | The Front Garden EP132

The Front Garden

The Front Garden
Game-Changing Concrete Solutions with Madewell Products | The Front Garden EP132
Oct 16, 2025 Season 13 Episode 132
Landscaping Victoria

TL;DR

A practical deep-dive into contractor-first innovation with Madewell Products covering fibreglass reinforcement (GFRP), reusable formwork, architectural concrete know-how, and the on-site support that helps landscapers deliver better work with less labour.

In this episode…

From a simple idea to cut waste on site, Madewell has grown into a contractor-first toolkit for concrete done smarter. Kerolos and Gabe chat with Adam and lift the lid on DuraBar, a lightweight, non-corrosive reinforcement that often beats steel on handling and cost, along with reusable formwork, fibreglass edge boards, tying guns, and the curing/finishing products that save hours when labour is tight. 

It’s practical sustainability backed by real-world support: think pre-dawn demos, a Knowledge Hub with specs and EPDs, and distribution through Bowens/Mitre 10 so the gear actually lands where and when you need it.

Architectural concrete also takes centre stage. We talk mixes, timing, tools and training that lift your finish and protect margins, plus how consistent pricing and sensible logistics help crews quote with confidence. The through-line? A culture of “listen → act → support” that turns innovation into everyday wins on site.

Key takeaways:

  • Adopt GFRP early: lighter handling, reduced corrosion risk, simpler logistics, strong sustainability story — and compelling economics.
  • Invest in time-savers: tying guns, reusable boards, and fit-for-purpose curing/finishing products pay for themselves in labour saved.
  • Upskill for architectural work: hands-on learning beats textbook theory; short courses can lift your finish fast.
  • Systemise supply: leverage resellers, plan ahead, and use consistent pricing to protect margins on quoted jobs.
  • Culture matters: a contractor-first partner who’ll show up on site can be the difference between “salvaged” and “re-pour”.

If this episode sparks ideas, LV Membership turns them into momentum: hands-on masterclasses, a trusted peer network, exclusive partner offers, and practical resources to help you work smarter (and win better jobs), all under one banner you can stand behind. 

Ready to level up your landscaping business? Join the LV community and put these tools, training and connections to work on your next project.

 

🔔 Follow The Front Garden so you don’t miss any future episodes.


👁️‍🗨️ About Kerolos Kodous & Gabe Lucas

Got a suggestion for an episode of The Front Garden? Send us a text message!

Coolabah Turf is an award-winning grower of premium, drought-tolerant, self-repairing instant turf for Victorian residential, council and commercial landscape customers.

Create the perfect backyard with your next project. Get in touch with friendly crew at Coolabah Turf today.

 Call 1800 055 515  

Visit coolturf.com.au

LV members who mention this ad will get free delivery on their first order. 

The Front Garden Podcast is proudly presented by Landscaping Victoria, and is brought to you by Coolabah Turf. Visit Victoria’s premium instant turf supplier at coolturf.com.au

Episode Artwork Game-Changing Concrete Solutions with Madewell Products | The Front Garden EP132 47:15 Episode Artwork Diversify to Thrive: Kahl Gaffke’s Growth Story | The Front Garden Ep131 31:20 Episode Artwork Recipe for Landscaping Success: Why Great Gardens Start Below the Surface with Rob Mihailescu | The Front Garden Ep130 38:50 Episode Artwork Pricing, Permits & Paid Consults: Building Smarter Landscaping Businesses with Angela Maroney | The Front Garden EP129 43:13 Episode Artwork Breaking the Silence on Mental Health with Kurt Everard from TIACS | The Front Garden EP128 43:07 Episode Artwork From Jim’s Mowing to $2M Contracts: Westland Group’s Commercial Evolution | The Front Garden EP127 45:34 Episode Artwork Supporting the Shift: How CLS Fosters Career Change & Business Growth | The Front Garden EP126 47:35 Episode Artwork Family, Growth, and Green Futures with Samuel Fragapane from All Green Nursery & Garden | The Front Garden EP124 41:59 Episode Artwork Designing with Nature: Jocelyn Bennett on Native Gardens & striking Gold at MIFGS | The Front Garden EP124 34:49 Episode Artwork Plantology: Passion & Planting Wisdom with Lisa Ellis & Teena Crawford | The Front Garden EP123 43:18 Episode Artwork Turf Tech & Trade Secrets with Dave Geltch | The Front Garden EP122 32:44 Episode Artwork Mindset over Muscle with Jamie Young | The Front Garden EP121 41:24 Episode Artwork Branding Beyond the Build with Samantha Tait | The Front Garden EP120 35:52 Episode Artwork Shaping the Future of Landscaping with Caitlin Sanderson & Jessica Whatnall | The Front Garden EP119 34:23 Episode Artwork Growing a Landscaping Business with Purpose with Peter Shaw | The Front Garden EP118 37:54 Episode Artwork Mastering Coastal Landscapes with Jane Jones | The Front Garden EP114 33:37 Episode Artwork Building Pools, Building Business with Scott Tymkin | The Front Garden EP116 41:18 Episode Artwork Landscaping Smarter, Not Harder with Simon Rosa | The Front Garden EP115 38:48 Episode Artwork Plants with Purpose: Urban Greening with Associate Professor Claire Farrell from Melbourne University| The Front Garden EP114 36:27 Episode Artwork The Future of Horticulture with Matt Mansfield | The Front Garden EP113 38:03 Episode Artwork From Apprenticeship to Thriving Business Owner: Growing a Career in Horticulture with Cameron Hainsworth | The Front Garden Podcast EP 112 36:35 Episode Artwork From Graphic Design to Garden Design: Creativity, Client Relationships, and Building a Thriving Solo Business with Ros McCully | The Front Garden EP 111 44:09 Episode Artwork From Mowers to Million-Dollar Maintenance: The Evolution of Blue Ridge Property Maintenance with Mathew Wandmaker | EP110 42:58 Episode Artwork Marketing Tips for Landscaping Professionals with Lauren Bianchi | The Front Garden EP109 39:37 Episode Artwork Landscapes Reimagined: From Backyards to Botanical Gardens with Wayne De Klijn | The Front Garden EP108 38:40