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Create a Killer Product: Experiments, User Research, and Product-Led Growth with Hootsuite Henning Heinrich

Growth Leap

Chapters
0:00
Henning's background
3:20
Differences between growth marketing and product growth
4:09
Developing good habits in growth marketing
5:53
Process of implementing growth frameworks
8:03
Prioritization and Delivery
8:51
Quantifying the Problem
9:30
Activation and Monetization
11:27
Frameworks for Opportunity Sizing
14:44
User Research
16:15
Google Glasses, Toothbrush in your Ear, and Innovation
17:20
Talking to Customers
19:45
Experiments and Hypotheses
24:09
Finding the Winning Formula
24:55
Being Data Informed
28:00
Specialties in Product Management
29:20
Product Led Pipeline
32:13
Different mechanisms for product acquisition
34:16
Different mechanisms for product acquisition
35:00
Exciting developments at Hootsuite
36:28
Conclusion
Growth Leap
Create a Killer Product: Experiments, User Research, and Product-Led Growth with Hootsuite Henning Heinrich
Apr 14, 2023 Episode 23
Stun and Awe

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In our latest podcast episode, we had a blast chatting with Henning Heinrich, a seasoned product growth expert who's driven millions in incremental revenue for companies across the globe. As the Group Product Manager at Hootsuite, Henning knows a thing or two about creating disruptive and meaningful products.

Product-led growth is all about putting the product front and center of your growth strategy. This means creating a product so damn good that customers will want to shout it from the rooftops and bring their friends along for the ride. It's all about using data, feedback, and experimentation to inform product development and drive growth.

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