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The Power of AI in Sales: Cold Email Personalization at Scale with Frank Sondors, Salesforge’s CEO

Growth Leap

Chapters
1:24
The birth of Salesforge
5:07
How much personalization can Salesforge add to your email?
7:39
How does the Salesforge onboarding look like?
12:41
Salesforge's target customers and Frank's beachhead strategy to go upmarket
18:07
Frank's consumption-based pricing strategy
22:26
How to find new customers using Frank's simple cold email strategy
25:49
How to give your prospects more reasons to reply to you
28:07
Use Multi treading to win more enterprise accounts
28:51
How Frank transitioned from sales executives to startup founder
31:07
How Frank validated his idea and got pre-orders before writing a single line of code
34:41
Where Frank found his co-founders
37:16
How Frank built his MVP without building anything
38:20
Getting ready for sales while building the MVP with a waitlist and pilots
Growth Leap
The Power of AI in Sales: Cold Email Personalization at Scale with Frank Sondors, Salesforge’s CEO
Jan 17, 2024 Episode 27
Michel Gagnon

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Would you turn down a great Sales Executive job to start your own startup? That’s exactly what our guest did. 

We're launching our new podcast season with the driven and generous Frank Sondors, co-founder and CEO of Salesforge, an AI-powered app that enables salespeople send personalized cold emails at scale. 

Frank believes sales tech is in for a massive disruption, and he's keen on being in the driver's seat. 

We talk about his thought process, decision-making, and reasons behind transitioning from a sales expert to a tech entrepreneur. We delve into how he plans to disrupt the sales tech space with Salesforge.

He shares tons of tips including:

  • His multi-thread approach to winning new accounts
  • How he found early customers in a coffeeshop in Berlin 
  • Consumption-based pricing
  • And more

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