FANCENTRIC - The Fan Journey is the Experience!
About Us
The Innovation Institute for Fan Experience (IIFX) was founded in 2020. IIFX’s vision is to be the leading and most trusted global authority on providing exceptional, memory-making fan experiences for the sports and entertainment industry. The Institute focuses on the fan journey and creating the ideal fan experience for its member organizations, one that results in increased revenue, sustainable growth, operational efficiency, a diversified workforce, new and repeat attendance, and maximized health, safety, and security through best practices, innovative technology solutions, and high-quality services. IIFX produces content and events and facilitates dialogue and collaboration around its core areas of expertise.
Our FANCENTRIC Podcast Series explores topics about the sports and entertainment industry that should interest all fans throughout their journey. Our guests include visionary industry thought leaders, advanced practitioners, authors, technologists, and fans from around the world. We are bound together by passion and the incomparable skills of visionary thought leaders throughout the international community. Along with our technical and subject matter experts, we discuss new ways to change the world’s sports and entertainment fan experience for the better.
FANCENTRIC - The Fan Journey is the Experience!
IIFX COVID Tech Playbook - Applied Silver: How Preventing Unwelcome Germs Can Welcome Fans Back
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ALL RIGHTS RESERVED
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Join:
- Dr. Priya Balachandran – Priya is Applied Silver’s operational leader. Under this role, she oversees all of Applied Silver’s operations including Marketing, Product, Customer Service, Field Service, Manufacturing, IT and HR. She directly manages corporate and product marketing, customer collaborations and KOLs. Dr. Balachandran is an accomplished health technology executive with experience in commercializing disruptive innovations impacting outcomes in healthcare, biopharmaceuticals, sports medicine, and consumer products.
- Missy Travis – Missy is the founder of IP&C Consulting LLC, a consulting company that assists other Infection Preventionists, business owners, and sports teams develop an effective infection prevention program. She has 20 years of experience focusing on infection prevention techniques.
- Frank Belzer – As the SVP of Portfolio Sales at Universal Parks and Resorts, Frank oversees all domestic and international sales strategies for all four current and soon-to-be five theme park destinations. This oversight includes managing all trade partner relationships, development of unique programs for youth, military and other specialized groups, supervision of the call center, the hotels and the Universal Parks and Vacations Travel Company.
- Graham Siderius – Graham enters his 13th season with the Ducks and second as Vice President, Corporate Partnerships. In his capacity, Siderius oversees the organization’s Corporate Partnership team and related revenue, activation, and new business development for the Ducks and Honda Center. He also oversees Corporate Partnerships at FivePoint Arena and Great Park Ice, The Rinks operations and via contracts with the city of Anaheim, manages advertising sales for the Anaheim Regional Transportation Intermodal Center (ARTIC) marquee signs and naming rights sales efforts.
About the Innovation Institute for Fan Experience
Founded in August 2020, the Innovation Institute for Fan Experience (www.iifx.org) is building the leading and most trusted authority on the ‘Fan Journey’ for the sports and entertainment industry. IIFX provides training, industry content creation, Fan Journey best practices, consultancy, and business and education services to domestic and international sports & entertainment organizations.