FANCENTRIC - Return to Work, Play and Spectate

IIFX COVID Tech Playbook - Applied Silver: How Preventing Unwelcome Germs Can Welcome Fans Back

March 28, 2021 Ross W. Halliday and Christopher J. Kinnan
FANCENTRIC - Return to Work, Play and Spectate
IIFX COVID Tech Playbook - Applied Silver: How Preventing Unwelcome Germs Can Welcome Fans Back
Show Notes


Learn how the SilvaClean technology platform revolutionizes fabric hygiene to create a cleaner and safer overall environment.

Applied Silver is creating a world where everyday fabrics kill harmful bacteria, mold and mildew – for a cleaner, healthier world.

SilvaClean® patented cloud-based smart technology platform makes textiles residually antimicrobial. Clinically validated and proven to reduce pathogens and germs (for details refer to product label), SilvaClean® silver ions infuse fabric with active-pathogen and germ-killing properties. SilvaClean also eliminates odors, removes stains, and reduces static. Learn more about the SilvaClean science. 


- Dr. Priya Balachandran – Priya is Applied Silver’s operational leader. Under this role, she oversees all of Applied Silver’s operations including Marketing, Product, Customer Service, Field Service, Manufacturing, IT and HR. She directly manages corporate and product marketing, customer collaborations and KOLs. Dr. Balachandran is an accomplished health technology executive with experience in commercializing disruptive innovations impacting outcomes in healthcare, biopharmaceuticals, sports medicine, and consumer products. 

- Missy Travis – Missy is the founder of IP&C Consulting LLC, a consulting company that assists other Infection Preventionists, business owners, and sports teams develop an effective infection prevention program. She has 20 years of experience focusing on infection prevention techniques. 

- Frank Belzer – As the SVP of Portfolio Sales at Universal Parks and Resorts, Frank oversees all domestic and international sales strategies for all four current and soon-to-be five theme park destinations. This oversight includes managing all trade partner relationships, development of unique programs for youth, military and other specialized groups, supervision of the call center, the hotels and the Universal Parks and Vacations Travel Company. 

- Graham Siderius – Graham enters his 13th season with the Ducks and second as Vice President, Corporate Partnerships. In his capacity, Siderius oversees the organization’s Corporate Partnership team and related revenue, activation, and new business development for the Ducks and Honda Center. He also oversees Corporate Partnerships at FivePoint Arena and Great Park Ice, The Rinks operations and via contracts with the city of Anaheim, manages advertising sales for the Anaheim Regional Transportation Intermodal Center (ARTIC) marquee signs and naming rights sales efforts.