FANCENTRIC - The Fan Journey is the Experience!
About Us
The Innovation Institute for Fan Experience (IIFX) was founded in 2020. IIFX’s vision is to be the leading and most trusted global authority on providing exceptional, memory-making fan experiences for the sports and entertainment industry. The Institute focuses on the fan journey and creating the ideal fan experience for its member organizations, one that results in increased revenue, sustainable growth, operational efficiency, a diversified workforce, new and repeat attendance, and maximized health, safety, and security through best practices, innovative technology solutions, and high-quality services. IIFX produces content and events and facilitates dialogue and collaboration around its core areas of expertise.
Our FANCENTRIC Podcast Series explores topics about the sports and entertainment industry that should interest all fans throughout their journey. Our guests include visionary industry thought leaders, advanced practitioners, authors, technologists, and fans from around the world. We are bound together by passion and the incomparable skills of visionary thought leaders throughout the international community. Along with our technical and subject matter experts, we discuss new ways to change the world’s sports and entertainment fan experience for the better.
FANCENTRIC - The Fan Journey is the Experience!
XC Tech Talk with NTT DATA - DATA IS KING!
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XC Tech Talk with NTT DATA
Recorded 3/10/2023
Dr. Lou Marciani, Director and Co-Founder of IIFX interviews Bill Baver, Vice President of NTT SMART World and Ajay Prakash, Senior Director @NTT SMART World. They discuss how Data is King! in the sports and entertainment industry. Topics include:
- Digital Transformation
- Predictive analytics
- The Digital Transformation projects at Little Caesars Arena
- Data and the Indy Raceway
- How data can inform decision-making and strategies
NTT DATA – a part of NTT Group – is a trusted global innovator of IT and business services headquartered in Tokyo. We help clients transform through consulting, industry solutions, business process services, IT modernization and managed services. NTT DATA enables clients, as well as society, to move confidently into the digital future. We are committed to our clients' long-term success and combine global reach with local client attention to serve them in over 50 countries. Visit us at nttdata.com.
NTT DATA is a founding member of the IIFX Xperience Consortium.
XC Tech Talk is a podcast series produced by the Innovation Institute for Fan Experience and its Xperience Consortium.
About the Innovation Institute for Fan Experience
Founded in 2020, IIFX’s vision is to be the leading and most trusted global authority on providing exceptional fan experience for sports and entertainment. The focus is on creating the ideal fan experience for our members and partners resulting in measurable revenue growth, new and repeat attendance, workforce professional growth and development, and maximized health, safety, and security through best practices, innovative technology solutions, and high-quality services. IIFX produces content, events, and facilitates dialogue and collaboration in the sport and entrainment industry around its core areas of expertise.
About the Xperience Consortium
The Xperience Consortium's mission is to deploy innovative technology that moves the sports and entertainment industry forward in its digital journey while helping organizations:
- Drive revenue
- Provide professional development
- Maximize security, public health, and safety
- Increase physical and digital fan engagement
Contact Dr. Lou Marciani at info@iifx.org for more information or go to www.iifx.org.
About the Innovation Institute for Fan Experience
Founded in August 2020, the Innovation Institute for Fan Experience (www.iifx.org) is building the leading and most trusted authority on the ‘Fan Journey’ for the sports and entertainment industry. IIFX provides training, industry content creation, Fan Journey best practices, consultancy, and business and education services to domestic and international sports & entertainment organizations.