Episode 246 with Mark J. Carter: Insights on Mastermind Groups and Podcasting for Business Owners

Transcribed by Descript 

Erin Marcus: All right. Welcome. Welcome to this episode of the ready yet podcast. My guest today, Mark J. Carter. We've already been chatting. We're going to, you know, good luck shutting us up. It's going to be one of those. So before we just let the train run away with us, why don't you tell everybody let's get it in there before we forget.

Erin Marcus: Who are you and what do you do so we can officially get that in there somewhere? 

Mark J. Carter: Officially to get it in, the easiest way, I do what I'm most passionate about, which is mastermind groups. I've been running them offline and then online. I've been doing it for 20 years. Wrote the book Idea Climbing based on 22 years of interviewing successful people.

Mark J. Carter: Now I'm a podcaster helping share the genius of people like you, like we did earlier. And that is me in a nutshell. And I'm very passionate about mentoring. I've created mentoring programs in the past, and I love giving advice to mentors and mentees so they can have successful relationships. 

Erin Marcus: Oh, love it.

Erin Marcus: Love it. I didn't even know that part of you. I've had, I have been on the receiving end of life changing mentors in two different corporate situations. Like, like you couldn't even ask. You couldn't even imagine what's been done because of that for me. So we can, we'll put that in our back pocket and see if we get around to that.

Erin Marcus: But one of the things that I want to talk to you about, because you and I've chatted about this before, this is my approach. It has been my approach when I, when I move away from this approach. It sucks. I'm unhappy. Things fall apart. And, you know, diving into this idea of podcasting, and I know we chatted about this and I want to get your take on this, that number one goal for most of us as podcasters is a networking tool, is a networking tool.

Mark J. Carter: The right podcasters with the right mindset. 

Erin Marcus: So I'll hold my take for going second. Tell me your approach to this and why, why you're so dialed in on that fact. 

Mark J. Carter: Well, I'm dialed in on it because I've been interviewing people formally as an informational interview to get something out, some actionable advice, not just tell me about your life, stuff like that since 1999.

Mark J. Carter: And I've been on on YouTube since 2012. I just had episode 94 of the podcast, but even going back to 1999. I was interviewing him. There was no ulterior motive. Of course, at that point, there was no social media, but I was meeting the most amazing people because it was, I just want to learn from you here.

Mark J. Carter: And I would always include, and this is important, here's why. It was never just, Oh, you're famous or, Oh, you're a CEO, Oh, you own five companies, never that's horrible. They get so many of those. And I want it at the time. I want to be a speaker. I saw you give a keynote. I'd like to learn about how to give a keynote address from you.

Mark J. Carter: Can we get 20 minutes at the time on the phone, occasionally coffee. If they live near me, where I was in Ann Arbor, Michigan. And going into the podcast world, I'm a little bit older now when I was a wide eyed, like deer in the woods, Bambi, I, I didn't realize it at the time, but I think some people, especially the higher level ones, where it's like, I'm going to, I was, I wanted to be Tony Robbins.

Mark J. Carter: Let's just call it for what it is. 

Erin Marcus: That's there's nothing wrong with that. You could do that. It didn't turn out that way. 

Mark J. Carter: But I wanted to be a speaker and, and they would give me so much of their time and they were so gracious and in Hindsight, I'm sure they were looking to me like you're so cute. Oh my goodness, you're gonna be Tony Robbins.

Mark J. Carter: Good luck 

Erin Marcus: with that. Yeah, I know, right. I hear ya, I hear ya. 

Mark J. Carter: But in my 40s, I'm not a cute wide eyed deer in the woods anymore. So, calling people up to pick their brain, not, they get paid to have people pick their brain. Ah, so funny. But to put them in front of my audience and same thing, I want you on my podcast, in my case, mentoring, marketing, bringing big ideas to life, do a little bit of research and say, Oh, and because you have a top rated podcast, I'd love to do an episode about how to have a top rated podcast and share your genius with my audience.

Mark J. Carter: So selfishly, I was learning so much when I got into podcasting. I had a podcast about podcasting. It was just a hobby. It's went by the wayside, but at least I was sharing them with my network. It was on Apple and everything else. And I think a lot of people, when they get started, they just see the, Oh, you have to have this many downloads, listens, partials, whatever it might be.

Mark J. Carter: If you get to this level, you get sponsorship and they forget. You know what kind of doors you can open with this? It's not the people you meet if you use your podcast as a networking tool. 

Erin Marcus: 100%. I mean, I know I started my podcast in 2020, and I started mine for two reasons. Number one, on March 1st of 2020, I had 30 speaking gigs booked for the year, and by March 30th, I had zero speaking gigs booked for the year.

Erin Marcus: You know, that was, that was a lot of them came back and they were virtual. I have long felt, I should go apologize to those early virtual speak. There was clearly a learning curve I had to go through to do this virtually as well as I did it in person. We've learned we're not, we're not robots anymore.

Erin Marcus: It's still, I'm still me. I am sitting, so I don't run off a stage anymore, but But the other thing to your point is I did it as a networking tool because there was all these people that I wanted to talk to that had no interest in talking to me whatsoever until I said to them, Hey, I'm doing XYZ. You look really interesting.

Erin Marcus: I'd love, can I interview you on my podcast? 

Mark J. Carter: Exactly. And it's amazing that a lot of people will say yes. 

Erin Marcus: Yes, it's amazing the amount of people that say yes, and I'll take this to a second level because this is how I met you. That was in the beginning. You can still use podcasting, right, to up level those efforts because in the beginning, I was new and everyone else in my world was newer at this.

Erin Marcus: We were not, you know, early adopters of the podcast. But now what I did last year was I used the same approach to raise who I was networking with by trading podcast platform. Because if I reached out to somebody who also had a podcast and they were a hundred episodes plus in, I could make. Some pretty good assumptions about how many of their ducks were actually in a row versus getting through the 30 people in the room that just weren't good connections for me.

Mark J. Carter: Oh my god, yeah. So how do you use yours intentionally for networking? Intentionally for networking now that I'm enough, you know, 90 some episodes in. What you said applies and intentionally for networking. I'm leveling up right now. I mean this moment in time We we spoke about a little bit a new suite of services.

Mark J. Carter: I'm so happy everything involves interviewing. I've connected to my passion I've made it my livelihood. Everything's amazing writing the second book about monetizing big ideas and i'm Talking now to serial entrepreneurs who build and scale b2b businesses is the key there Or just entrepreneurs that have had a business for a while and they're successful You And it's meeting people.

Mark J. Carter: I never would get to meet get advice. I never would have meant to get occasionally. Yeah, it turns into something here and there, but there is no ulterior motive. And I think that one, especially once you level up, like you're saying the BS detectors, when you level up a certain level are on fricking high.

Mark J. Carter: There is no bait and switch. They're not even going to bite the fricking horse. No, 

Erin Marcus: you're so right. You're so right. And I love the approach because There's no chasing. One of the things that I, you know, the, the world of entrepreneurial and new business and small business that I love over corporate is the collaborative nature.

Erin Marcus: It's all, who do you know? How can we help? What can we do together? Who do you know? How can we help? What can you do together? The, the inherent competitiveness in corporate just isn't there because there's more than enough for everybody. And if you show up, like you said, it's amazing The 

Mark J. Carter: doors fly open.

Mark J. Carter: It's insane. 

Erin Marcus: So let's do this for somebody. I mean, we're kind of alluding to it, but let's get real direct for people. Let's shorten people's learning curves. Just don't do what I did. What are some of the mistakes you've made along the way that you can say, just don't do it this way. And you'll be ahead of the curve.

Mark J. Carter: Just don't bait and switch comes to mind because I learned from Experts using air quotes that you could use it as a prospecting tool. And I w I was, and I'm sure it didn't help the fact that I was nervous. I didn't really want to like, well, so and so is making this much. They have whatever numbers they give you.

Mark J. Carter: Fine. Maybe I should listen to them. And it doesn't, what I said, I experienced that. I'm not sure. And that's something that the biggest advice I'd give to anyone is if you use it for a networking tool, like I did, like you do, like we're talking about. Right. Don't use it for direct prospect, no matter what you hear from any expert at any level of success, money, fame, fortune, whatever they, whatever they're claiming for a resume.

Mark J. Carter: If you use it as a prospecting tool, like, Oh, I I'm targeting CEOs of 1 million B2B. I mean social media. I mean, social networking companies and software. I'm going to invite them to my show and then I'm going to sell them something at the end. It's, it doesn't work. I did have a client where I was the host of the show a while ago.

Mark J. Carter: This was many years ago, pre pandemic, and it didn't last long because what they were doing was that. I got in because I was excited. I was newer to podcasting. So, Hey, I can get my chops. I get to do extra interviews. They set them up for me. I don't have to find the guests. Somebody who's paying them gets their podcast because they didn't want to be a host.

Mark J. Carter: But then they have this little thing at the end, which I didn't do. I did a piece of it, which I'll explain what they wanted at the end of the podcast with the guests was for me to open up, open up a calendar for the owner of the podcast, paying to have it made. And schedule a freaking appointment with the podcast guest in the moment at the end of the podcast for prospecting reasons.

Mark J. Carter: It felt slimy, sick and dirty. And I lasted, I think five episodes for said, I can't even do this. I that's just, it's not right. As it w it felt weird. And I felt horror at the end when it, when it came time to do that, it was just like, Oh, and I'm sure they picked up my apprehension. That's another thing people, well, they call it a gut reaction, intuition, everyone has it, call it what you will.

Mark J. Carter: As soon as it gets into, okay, now I'm going to flip the script. And I'm going to prospect you in your tone. Most people, your tone changes, your body language, your breathing, everything changes. And even if you think you're pulling the wool over their eyes, they're picking up a bad energy. And all that could do is damage your personal reputation.

Mark J. Carter: Because at the end of the day, that's all you have. And if you do that to too many people, especially with virtual networking groups, Forget about it. It's going to get out there, especially in a, in a realm like podcast, or once you hit a certain tier, everyone seems to know everyone and they double check people a lot of the time.

Mark J. Carter: You can't have that reputation. 

Erin Marcus: I totally, I think the piece in there that's the key to me that you said that is why it doesn't work because personally, I don't necessarily have a problem with podcast as prospecting tool if done in transparency, if it's transparent, the key to what you said and it's well beyond podcasting is bait and switch.

Erin Marcus: Is bait and switch when you pretend that you're doing x in order to actually do y Right? Like, you ever get those emails and I'm just reaching out to catch up, how are you doing? And I'll respond, oh I'm doing fine, how are you? And then I get basically a sales page. Why don't you just send me the sales page?

Erin Marcus: You don't care how I'm doing. Yes! It's the bait and switch that's the problem! 

Mark J. Carter: But think about that. When that, that's happened to me so many times, you don't want to talk to them. The next time it comes around, what you said, if they send me a sales page, business is business. I totally, I have a new service.

Mark J. Carter: I think you can use it. Here's my one or better yet. 

Erin Marcus: Send me those all day long. 

Mark J. Carter: Can I better yet, can I send you a one that, you know, if I know you, it's not going to hurt to take a look, but Hey, how are you doing? I want to learn all about you. This is so cool. Then you get the next email. It's like, that's fine.

Mark J. Carter: But bridge burnt bridge TNT at that point, I'm not even going to fricking respond to you anymore. And that's, if I that's including, if I don't happen to just say I'm just connected from LinkedIn, cause I can't refer you anymore. There's no point in being connected because you tried to do a bait and switch.

Erin Marcus: 100%. I had that early in my networking for business days. And I think I got lucky even before I knew how to do this because I'm like, you know, I can talk to a tree. This is not hard. I'm that crazy person that comes home from the grocery store and will tell you every, you know, the entire life story of the woman who checked me out at Target.

Erin Marcus: So I love meeting people and I love hearing all the crazy things and sharing all my crazy things. So I was lucky in that allowed me to legitimately, authentically, kind of approach that the right way. You put me in a room of people and I just get so excited. Yes! 

Mark J. Carter: I, I, I can, I'm thinking off the top of my head.

Mark J. Carter: It's kind of like, if you have a, I feel like a golden retriever and my owner's coming home sometimes. 

Erin Marcus: No, I learned you'll love this. I learned, I saw the best line that made me feel much better about myself. The fact that I'm too much in real life makes me just enough for the internet.

Erin Marcus: But I remember back in the day going, this is exactly what you're referring to. I went on a one to one. Right. I met a guy at a networking event, really nice young man who was doing appointment setting for the actual company. And it was, yeah, let's chat. Let me set you up with the owner. Blah, blah, blah, networking.

Erin Marcus: And so I went, it was again, while we used to actually meet people in person and I had a geographically based business at the time, so it made sense. And I went into their office and she, the, the, the young man introduced the two of us and this woman never came up for air. She went on and on with why I should co market with her, why I should give her all my referral.

Erin Marcus: Like, I don't even know if she knew what I did. 

Mark J. Carter: That's insane. I've had that. It happened in so many, I won't call out any specific industries, I'll be nice, but it happens so much when you say something, and especially if you're in a virtual breakout room, people, the social boundaries, Get dropped even lower, at least in person.

Mark J. Carter: You may or may not do it because you can feel the energy like, dude, we're in the same freaking room for the next 90 minutes. So I might be careful in a virtual event. You're out of that breakout room in 10 minutes. And some people just throw caution to the wind. And if I'm at all, I'm building and scaling a business.

Mark J. Carter: Oh, I can help you with this. Like pump the brakes. We literally met virtually in a breakout room two minutes ago. What do you mean you can help me scale my business? All I said was my business. I didn't even tell you what I do yet. You're gonna help me? 

Erin Marcus: It reminds me of, and I try to, you know, it's an easy litmus test.

Erin Marcus: If you wouldn't, you said it, if you wouldn't do it in real life, don't do it online. And I, I, you know, Yes, I accept your friend request. And the instant I do that, I get a huge DM sales page, you know, in a, in linear fashion, jammed into a DM. And this is what it reminds me of. Cause you're close to my age.

Erin Marcus: Remember in the nineties and the early two thousands, when you'd go to the mall and you were meeting at a friend, meeting a friend at like the restaurant at the mall, but you had to get into the mall through the department store and they always put you in the perfume department. Yes, and you had to like run the gauntlet of the perfume sprayer the snipers.

Erin Marcus: Yes That's how it feels. That's how it feels. It's like, I agreed to be in the mall, I didn't agree to be assaulted with perfume. It's two different agreements. And, but it's relationships, right? And this is what we're really talking about without calling it is, it's about building relationships. All about building relationships 

Mark J. Carter: and finding out how you can help the way if someone messages if I can reply before accepting, I do.

Mark J. Carter: Some of them are so blatant. I look at taglines on LinkedIn. If the 1st thing in the time is, I will 10 X your business in 6 months. It's like, I know what you're asking, buddy. No, thank you. But no. And if I can reply, even general ones. Oh, you know, thanks for reaching out. I really appreciate it. And I say, always curious.

Mark J. Carter: Where did you find me? And a lot of if they're snipers, they don't respond. I'm like, save that one, ignore the invite. And 

Erin Marcus: that's fine. And here's, this is one of the things that is kind of heartbreaking to me. Somebody is teaching people that that's how you do this. People are making money doing it automatically for people.

Erin Marcus: Somebody is teaching people. Like I have no problem with having people help me find the right people, but the outreach still has to just be. open ended connection. Yes. And they think, you know, a lot of, and I guess certain businesses, it makes sense. But in a lot of businesses, people think that, well, I'll build my sales faster if I just hardcore prospect.

Erin Marcus: And I'm sure there, you know, no offense. I call that the old white guy way of marketing, but you're not. 

Mark J. Carter: I'm not old yet. It's okay. That's not me. 

Erin Marcus: It is what it is. The world I came up in, but it's actually faster to build relationships. less lonely. 

Mark J. Carter: I think it's As far as getting them started enrolling, I'll I'll be like, I think I said, what exciting projects are you working on?

Mark J. Carter: I get to know them. Yes. If we have a good call, I don't jump in. I learned that through a course. I'm in right now. Group coaching as far as you know, don't even if it's good, unless there's like 1 percent of the time, but 99 don't just. Here's my calendar link, what are you exciting projects are you working on, talk to them, have a dialogue.

Mark J. Carter: I think it's quicker to build relationships at first. It takes a little bit longer and I think it's well worth it to get to the sale point referral point because people, it's no like and trust. It's never going to change. 

Erin Marcus: Well, and let's go back for a second. This is what I love about podcasting. Because if you look at podcasting and trading platforms, by the time we have, and this is you and I, by the time we have a prep call, by the time we have a prep call, and then we do my podcast and we do your podcast, we've actually spent like a good two hours in real conversation with each other.

Erin Marcus: We actually know each other. 

Mark J. Carter: We can pick up on each other's energy like you and I did. There's, I've even started asking for my podcast partially selfishly for me. Partially because I think the result is that I've even added qualifiers, like I want a high energy person. I want someone that loves these little foofy things that make all the difference.

Mark J. Carter: But then, like you just said, like us connecting. This isn't, okay, I have a podcast done. Even if it's every few months, now we can check in. What do you need? Maybe guests. You actually get to know 

Erin Marcus: somebody. And it's not, here's one of the great things about time going faster as we get older. This is very helpful.

Erin Marcus: I only have to check in with you three times a year. Yeah. Because if I were to call you every month, that would actually annoy you. You don't have, like, when you're younger, three times a year doesn't sound like a lot. But now, as we get older and time moves, it feels like it moves faster. If we chat by email three, four times a year, or if we chat by email or DM or text or whatever other platform you'd like to use, and then we, we do a face to face once or twice a year, we're actually caught up with each other.

Erin Marcus: It's not hard to maintain a lot of these relationships. 

Mark J. Carter: And I think what people miss out is that once you get, build that rapport, that first two hours if you're trading or if you just happen to get along and you talk, it can be done via, the know, like and trust is there enough that it may be, maybe it is only 45 days later, but it's an email.

Mark J. Carter: We don't have to get on the phone or it's just an email. Hey, I'm looking for a guest. I'm really looking for a B2B this. Do you know anyone? It could be a yes or a no. Boom. But same time. Top of mind. 

Erin Marcus: Top of mind. There was a touch point. Say that that top of like that took you. 

Mark J. Carter: Yes. 

Erin Marcus: I had a friend that I haven't seen since last summer comment on a podcast post.

Erin Marcus: 'cause I was just a guest and she commented, oh my God, I, you know, I can't believe the two of you know each other. This is awesome. And now. As odd as it is, that little touch point has us both top of mind. It made me remember her. And now I have another opportunity. I'm sending her way because just from that remark, Oh yeah.

Erin Marcus: Precious blah, blah, blah. Here you go. 

Mark J. Carter: Exactly. So much can be done over email or text now. 

Erin Marcus: And it's a lot less lonely. I think one of the things that, you know, your friends change, we're all in our own little bubble tree, you know, running our little hamster wheel, trying to get what we're trying to get done.

Erin Marcus: And I think the relationship building, you know, there, there's, I say, like, don't practice on your prospects. 

Mark J. Carter: Oh, yes. Please, 

Erin Marcus: don't practice on your prospects. 

Mark J. Carter: Just pause the podcast, write that down. Don't practice on your prospects. 

Erin Marcus: Right, so it's so important to build the authentic relationships. I have people who do the exact same, similar things that I do.

Erin Marcus: They're across the country and actually across the world. And we're far enough apart that we're not worried about being in competition. And we get together every so often to talk about how every, how hard it is sometimes. Just to have that outlet of someone who understands. 

Mark J. Carter: Yes, 

Erin Marcus: because this doesn't make sense to most people Normal people wouldn't do this 

Mark J. Carter: Well, actually what you just said is interesting We are talking a little bit about this with where i'm going now with networking and events or or less events if you will Part of it is unless you're a little true and I guess it exists Let's say five percent of people the true lone wolf.

Mark J. Carter: It's just like put me in my Frickin igloo or the high rise or house that there's no neighbors for five square miles. Unless you're like that, I think that's something that you made me realize before we hit record. Part of it is just the human connection now. I can't, even if I want to just check in and ask about podcasts or without ulterior motive, Hey, I just want to check in.

Mark J. Carter: How's your podcast going? Maybe just ask you, do you need, and leave it at that. That's all there is. Nope. I'm fine. Okay. I'll do those very intentionally because some people if I don't know them well enough yet Or we didn't have the calls like quickly like you and I had I don't want the people to start thinking what's he going to hit me back?

Mark J. Carter: What's right. He's going to come. And I love when I say 

Erin Marcus: no. When is the other shoe going to 

Mark J. Carter: drop? And when I say, no, I don't need anything now. Oh my God. The rapport it builds and it's good for, I don't feel lonely, even though it was just an email or maybe a text. I'm not lonely. I had some form of communication that day with a few 

Erin Marcus: people.

Mark J. Carter:

Erin Marcus: hundred percent. And especially now with the virtual world and not getting out as much. Sometimes. It makes a big, it makes a huge, huge, huge difference. So I have a different question for you. What's next for you? I know you're doing all sorts of amazing things, but where, where does this all go next for you?

Mark J. Carter: Well, I'm really happy to say, and this is new as a podcast host is for B2B organizations that focus on entrepreneurs. I was just putting dealers out to a few friends and like, I think we need you. I think we need you. I think, okay, there's a market here. And the cool thing is I didn't start with the money.

Mark J. Carter: We're figuring that out. Actually, the marketing materials are being made nurse three here on the doorstep, and it's because I love what I do. And that's something I think with podcasting, if you pick something you'd love to talk about. And I loved the learning from people, mentoring, marketing, bringing big ideas to life.

Mark J. Carter: And now I love podcasting. I love doing my own. It's a weekly cadence. Now I get to do it for other people. They're the icing on the cake in these situations. At least they're handling the technology. Where it's going is eventually helping people through interviewing them, bringing out their genius. That's my, that's my zone of genius after 25 years of formal interviews to design online classes where they don't have to write 15 scripts, record 15, however many minutes.

Mark J. Carter: It sounds like a robot 

Erin Marcus: doing it. Yeah. 

Mark J. Carter: Oh, it gets, it gets too memorized. And I've heard, I'm guessing you've heard it too. You're, you're deeper as far as getting on stage than I ever was in the speaking world. I just did fireside chat. But the person you've seen, you're just like, Oh my God, this is like the 87th time you said this, isn't it?

Mark J. Carter: The energy's gone. 

Erin Marcus: That's my problem. I can't listen to my, I changed my business when I just can't listen to myself. I can't say this one more time. 

Mark J. Carter: Or they try and improvise it and they don't have an improv background or they don't, their brain doesn't work that fast. And it's like, Whoa, you are not confident.

Erin Marcus: It's brutal. I paid 

Mark J. Carter: for this. 

Erin Marcus: No, no, get 

Mark J. Carter: me out. Give me my money 

Erin Marcus: back for this class. Cause you know, and yeah, if you were to interview them and ask them questions and bring in conversation, it lets their genius come out. So much more authentic. I'm a big fan of. doing content that way. It took a hot minute.

Erin Marcus: Like I said, there's some people in Virginia I probably owe a refund to on a virtual presentation. But at the time we all sucked at it. So it is what it is. 

Mark J. Carter: Everyone sucked 

Erin Marcus: back 

Mark J. Carter: in 2020. We were 

Erin Marcus: all bad at it. So now it's not terribly dissimilar from what you see on stage. I just run around a little more.

Erin Marcus: But yes, absolutely. I'm excited about that. And what you, what you've done, two things that you've done that I just want to point out as learning points for people. There's two things you did brilliantly. You found a niche in the market before you spent a million dollars solving a problem. 

Mark J. Carter: Mm hmm. 

Erin Marcus: And number two, and this is not, this was said to me, how did he put it, I screw this up all the time, figure out your, your zone of genius and exploit it in service to others.

Erin Marcus: Ooh, I like that. That was something that one of my mentors said to me. And those are two things that are so important, right? You found a need in the marketplace that you could fill. 

Mark J. Carter: It's 

Erin Marcus: the fact that it's what you're really, really good at means it's going to be easy for you. And you're literally exploiting your capabilities in service to others.

Erin Marcus: Yeah, 

Mark J. Carter: well, and if you love it, they, Nat, people, I've had a couple of people when I explain it, and this is new. I mean, really new to me with launching it and doing the marketing material. I'm not doing someone else's doing the marketing materials, everything else. I've had more than two or three people, maybe four or more just flat out.

Mark J. Carter: And these are not like my best friends or people that are competent. These are people who are going to lie to you. These are loose connections of people I keep in touch with. Like we said, once every other month, three months, whatever it might be crazy, how many people's instead of all that's great. Tell me more.

Mark J. Carter: It's like. You finally are doing it. I'm like, man, why didn't I see this earlier? What do you mean I'm finally doing it and you're in shock? Why couldn't you have said something 24 months ago? 

Erin Marcus: Save me two years of pain. You know what's the brutal truth? I should put your safety bubble on. The brutal truth is the universe has probably been telling you this for two years.

Erin Marcus: You just finally lived 

Mark J. Carter: it. I remember At least two years, one to two. No, no, nevermind. It is at least two years when I was saying, Oh, I'd love to get paid for it in passing to like my girlfriend or my mom very much in passing, not a business conversation, and now I'm here going, huh, and I'm not stressed.

Mark J. Carter: I don't feel like I'm processing. Cause I love what I do. There's a big enough market. The barrier to entry is that no other people 25 years. So all the components are there. 

Erin Marcus: Natural credentials. It's that's, that's great. Spot on. Spot on. If people want to talk to you more about how it is exactly, you can help them do this and just connect with you because clearly, clearly, that is what we do here.

Erin Marcus: What's the best way for them to find you? 

Mark J. Carter: Two ways. One is markjcarter. com. Everything's on there. Videos, podcasts, radio shows, services, everything there. So markjcarter. com for all things me. On the contact page is linked to everything. What I'd love people to do, now that I'm doing more interviews, at least one weekly interview goes live on my YouTube.

Mark J. Carter: I don't do solo videos, I just interview people to share their genius. You can find that by going directly to markjcartertv. com. Again, MarkJCarterTV. com. We'll put you right there. Subscribe. And I hope you enjoy the interviews. I'd love to see you at one of those locations. 

Erin Marcus: Awesome. Thank you for spending time with me today.

Erin Marcus: You're so much fun and I can't wait to see all the cool things that you've got coming. 

Mark J. Carter: Thank you so much. I appreciate it.