Adventure Made Podcast
The Adventure Made Podcast is a weekly show capturing the stories and passions of outdoor enthusiasts around camping, hiking, hunting, fishing, backpacking, bush crafting, conservation, and much more.
Host Seth Spears interviews seasoned experts about their most memorable wilderness adventures, favorite gear, professional recommendations, and why spending time in nature is so important for the health of individuals and society.
Rewild Gear was founded by 4 brothers with a passion for the outdoors. We design and build high quality, minimalistic outdoor equipment to help people spend more time in the wilderness so they can reconnect with nature, family, and friends.
Our mission is to protect our public lands and endangered species through conservation, the rejuvenation of depleted soil through regenerative agriculture, and the cleaning up of waterways are common goals we feel everyone should share.
We were made for adventure, and this show will inspire you to get outdoors and reconnect with the wild side burning in all of us!
Brought to you by Rewild Gear - Adventure Made!
Adventure Made Podcast
Ep 16: John Roulac on Regenerative Agriculture
John Roulac is a hemp innovator, serial entrepreneur, investor, philanthropist, writer, and champion of regenerative agriculture.
As the founder of the organic brand Nutiva, he has sourced and formulated close to $1B in retail sales of organic superfoods in the past 20 years. John is also an executive producer of the regenerative agriculture film Kiss the Ground, which is narrated by Woody Harrelson. He is an investor, supporter, and advisor to various companies and organizations in the “better for you and planet” sector.
Over his career, John has founded six non-profit organizations, including Great Plains Regeneration and GMOInside. His passionate hemp advocacy brought him to sue the U.S. Drug Enforcement Agency. This long legal battle culminated in a historic 2004 federal court victory to keep hemp foods legal. He is a pioneer of the modern home-composting movement and has authored four books on hemp and composting.
Topics Discussed:
- John's start in business and the environmental movement
- The difference between environmentalism and conservation
- How learning from indigenous cultures can positively impact our environment
- The importance of being open to learning and losing our ego
- How we're losing 1-2% of winged insects per year
- Are cows bad for the environment
- How "Nox" (Nitric Oxide) is the fastest growing greenhouse gas in the world today & 380 times more impactful than C02
- The social and economic control by large organizations
- Are meat and saturated fat to blame for health issues
- John's experience as a Vegetarian
- How humans are trying to connect and find their tribe
- Why 50% of the Plankton in the ocean and 98% of Pacific Sardines have been lost
- Positive environmental changes to make on a micro level
- How 500,000 people focused on regenerative agriculture in the next fives years will change the country
- John's biggest lesson from nature and the outdoors
Quote:
- "The future of plant-based is animal-based"
Resources Mentioned:
- Documentary: Kiss the Ground
- Great Plains Regeneration
- Nutiva
- Fuller Field School
- Audubon Society
- Contour Lines Corp
- Paradise Permaculture
- Soil 4 Climate
- Dr. Bronner's
- 12 Tides
- Cooks Venture
- Tanka Bar
- Book: The War on Bugs
- Book: Backyard Composting: Your Complete Guide to Recycling Yard Clippings
- Book: The Art of War
- Book: The Mists of Avalon
- Book: The Way of Wyrd
- Book: The Ecology of Commerce
- Article: Making America's Rivers Blue Again
- John's website
The Adventure Made Podcast is sponsored by Rewild Gear. Essential gear built for the great outdoors, designed to fuel your next adventure. Come find your wild at RewildGear.com!
