Authors Dot Ink
AUTHORS DOT INK is the podcast for message-led creators, coaches, and thought leaders who ready to write their book, and want to do it with strategy and soul.
Hosted by book coach, ghostwriter, and founder of The Luminous Press, Cate Butler Ross, each episode explores what it really takes to bring a powerful message to the page, whether you’re writing it yourself or partnering with a pro.
From behind-the-scenes publishing insights to soulful conversations with authors, creatives, and industry insiders, you’ll learn how to shape the book that only you can write, and how you can use it to grow your authority, create real impact, and become a siren-call to the people you’re here to help.
Authors Dot Ink
Episode 53, Using Human Design to Create Your Best Marketing Strategy with Shari Thompson
One thing I've learnt for sure in the last 5 years of being in online business, is that just because a certain approach to marketing works for one person, it doesn't mean it's going to work for you, even if you have a similar business with a similar audience.
And that's quite simply because we are all so different, with different skillsets, and timeframes and all the other complicated things that make up the jigsaw of our lives and business. But what about our energetic blueprints? What difference does that make?
Well, I think understanding this part of the jigsaw can be an important part of the puzzle to creating a marketing strategy that aligns with your way of creating, communicating and leading.
And that's exactly what I'm talking to today's guest Shari Thompson about. Shari is a Business Design Alchemist who takes a Human Design-led approach to help her clients design a life and business that's energetically aligned for them from their content creation and sales process, to how they organise and scale their business. And because Shari has a background in corporate marketing and also ran her own successful marketing agency, she's perfectly placed to help you understand what kinds of marketing activities will work and which ones won't for your unique blueprint.
To find out more about Shari go to
www.thehdbiz.com
Grab your Human Design Chart HERE
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