Why Your Book Needs to Be Central to Your Business (Not Just a Nice-to-Have) with PR Expert Nicola Rowley Artwork

Authors Dot Ink

AUTHORS DOT INK is the podcast for message-led creators, coaches, and thought leaders who ready to write their book, and want to do it with strategy and soul.

Hosted by book coach, ghostwriter, and founder of The Luminous Press, Cate Butler Ross, each episode explores what it really takes to bring a powerful message to the page, whether you’re writing it yourself or partnering with a pro.

From behind-the-scenes publishing insights to soulful conversations with authors, creatives, and industry insiders, you’ll learn how to shape the book that only you can write, and how you can use it to grow your authority, create real impact, and become a siren-call to the people you’re here to help.

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Authors Dot Ink

Why Your Book Needs to Be Central to Your Business (Not Just a Nice-to-Have) with PR Expert Nicola Rowley

May 07, 2025 • Cate Butler Ross • Season 4 • Episode 72

If you’re writing a book for your business as a lead magnet or authority builder (or already have one that’s not doing much) this episode is a must-listen, because today's guest, PR expert and author Nicola Rowley has a book funnel you’re going to want to stalk.

Inside this episode she shares how she turned her book The Power of PR into the most powerful asset in her business, not just at launch, but years later. From clever distribution hacks to keeping it visible and relevant in everything she does, Nicola shares how you can make your book work even harder than you do.

In this episode you'll learn:

The genius method she used for getting her manuscript written in a week!
The secret behind the book intro that keeps winning her new clients
Her free strategy to boost her book back to #1 on Amazon on a regular basis for maximum visibility
How she gets 300–400 downloads during campaign pushes
The events and masterminds trick that puts her book in ideal clients’ hands
Why your book should sit at the centre of your client journey

And so much more I've run out of bullet point space.

You can Grab a copy of Nicola’s book The Power of PR here>>

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✨ If you’re ready to finally write the book you know your business needs, the Draft One Done pilot kicks off this month. It’s a 6-week writing sprint for experts who already have a solid book plan and want structured support to get that first draft done.
👉 Join the Draft One Done pilot here

👻 Or, if you'd rather hand the whole thing over, I'm currently booking 1–2 done-for-you ghostwriting spots for visionary entrepreneurs who want a book that builds trust and converts.
👉 Explore the ghostwriting offer here>>