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The Read Magnet® Podcast
Read Magnet ® is the podcast for message-led creators, coaches, and thought leaders who ready to write their book, and want to do it with strategy and soul.
Hosted by book coach, ghostwriter, and founder of The Luminous Press, Cate Butler Ross, each episode explores what it really takes to bring a powerful message to the page, whether you’re writing it yourself or partnering with a pro.
From behind-the-scenes publishing insights to soulful conversations with authors, creatives, and industry insiders, you’ll learn how to shape the book that only you can write, and how you can use it to grow your authority, create real impact, and become a siren-call to the people you’re here to help.
The Read Magnet® Podcast
Make Money From Your Book Before You Even Hit Publish with Ashley Shepard
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Can your book start making money before it's even finished?
Today’s guest says yes — and she’s got the results to prove it.
In this episode of Read Magnet, Cate is joined by Ashley Shepard, a publishing strategist, indie author, and founder of Shep Publishing House who shares how smart pre-order campaigns can turn your book into a profitable asset before it even launches.
Ashley shares how she’s helped authors run 4- and 5-figure pre-order campaigns and why you don't need a massive audience in order to have a successful book.
If you’re writing a book to grow your business, build your platform, or serve your people more deeply, this episode is packed with real talk and practical tips.
💡 In this episode, you’ll learn:
- Why your book should start working for you before it's done
- How to structure a pre-order campaign that builds momentum and trust
- What makes a great pre-order bonus (and what to avoid)
- Why audience size is less important than strategy
- How to use direct sales to fund your book launch
🔗 Resources & Links:
Buy Ashley’s book: Profitable Publishing with Pre-Orders HERE>>
- Follow Ashley on Instagram: @sheppublishing
- Explore Ashley’s offers: www.sheppublishinghouse.com
HOW TO WORK WITH CATE
If you’d like updates on my writing and books — including the ADHD Mum series — along with occasional writing workshops from The Luminous Press, you can stay in touch via my newsletter:
www.theluminous.media/newsletter