With Spring Fair only just appearing in our rearview mirrors we grab two wonderful prod-cast veterans to tell us all about the return of this industry favourite trade show as well as some exciting changes to the Gift of the Year awards.
Therese Oertenblad is the owner of Small Business Collaborative and Louise Welsby is the owner of Buy From creative agency AND they are both regular judges in the Gift of the Year awards. This year, for the very first time, the final round of judging took place live at the Spring Fair (it's usually behind closed doors at the Giftware Association HQ).
Join us as we learn all about this fantastic show and how the judges and entrants felt about the new, revitalised Gift of the Year awards.
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Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
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