The Gift-Cast

Resilient Retail Club with Catherine Erdly

May 18, 2021 Gift of the Year Season 1 Episode 35
The Gift-Cast
Resilient Retail Club with Catherine Erdly
Show Notes

In this episode we're joined by Catherine Edly, founder of the Resilient Retail Club. We learn all about the path Catherine took to end up launching her business (including some time spend living in the USA) and, of course, all about the RRC -  a group dedicated to the growth of product businesses, from start-ups to SMEs. We also discuss the significant change in buyer behaviours throughout the C19 pandemic. Enjoy!
 
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 Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.

Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.

The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.

The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.

The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.

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