A Crash Course in Freight Marketing Artwork

Everything is Logistics

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe (Brumleve) Milligan and we're telling the stories behind how your favorite stuff and people get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and the attention economy.

132k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.

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Everything is Logistics

A Crash Course in Freight Marketing

December 16, 2022 • Blythe Brumleve

0:00 | 1:54:20

In today's show, we’re doing something new where we pick the best segments from the last year so you can get a crash course in freight marketing.

These episodes are all from within the last year, so hopefully, the insights from these segments will help you map out what your next year looks like.

Want to skip to a topic directly? Simply use the time stamps listed below.

This show's segments are from these episodes:

00:58 Freight Tech's Digital Marketing Strategy

13:33 How the Top 3PL's Treat Digital Marketing

24:45 How the Best Trucking Companies Treat Digital Marketing

41:31 Follow This 4-Part Simplified Marketing Plan

49:06 The Problem with SEO Strategy in Freight

01:01:05 Must-Have Tools for One-Person Marketing Teams

01:16:12 Why the Smartest Companies Prioritize Marketing Operations

01:25:51 Making Marketing Analytics Actionable

01:43:10 How To Spy On Your Competition

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

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THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

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