Women and The Assertive Backlash Artwork

Everything is Logistics

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe (Brumleve) Milligan and we're telling the stories behind how your favorite stuff and people get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and the attention economy.

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Everything is Logistics

Women and The Assertive Backlash

July 20, 2021 • Blythe Brumleve

I first learned about Sue Reynolds as I was watching one of her TikTok's referring to common phrases women tend to use in emails that give the perception that she’s lacking confidence in her work, what she’s stating, or what she’s requesting.

In fact when women over-apologize in an email or use the word “just”--it’s subconsciously signaling that she wants to avoid any possible tension--also known as the assertive backlash.

In today's episode, Sue is breaking down all the faux pas so women can avoid giving off the perception that she's lacking in confidence.

Sue Reynolds website for Carmine Media plus her TikTok

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