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Everything is Logistics

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve and we're telling the stories behind how your favorite stuff (and people!) get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry.

123k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.

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Everything is Logistics

How Marketing Operations can point (and keep) you on the right path

October 26, 2021

Around this time of the year, most businesses are wondering, “Am I on the right track?”

We’re planning our budgets and wondering where to invest and where to cut back.

That’s where the power of marketing operations comes into play.

Different from other marketing roles, the person in charge of ops should ideally be a dedicated position—but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where it makes the most sense for you.

From the show:

What if Performance Advertising is Just an Analytics Scam?
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

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