19 - How Freight Companies Can Build Their Own In-House Content Teams Artwork

Everything is Logistics

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe (Brumleve) Milligan and we're telling the stories behind how your favorite stuff and people get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and the attention economy.

132k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.

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Everything is Logistics

19 - How Freight Companies Can Build Their Own In-House Content Teams

January 27, 2021 • Blythe Brumleve

Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or carrier.

So what are the options where you can still have content on your website and social channels that talk about all the cool things your company is doing that is also cost-effective? I'm about to break it down for you in this show of the tips I've used over the years and still do to this day. Not only for clients but for content like what you find on this podcast.

Also in the show is an interview with Kyle MacNaught, Director of Marketing at Freight Plus, with how he's building and managing his own internal content team using an iPhone and a cheap mic.

Links from the show:

The Best Content In Logistics (for your own inspo)
Freight+ Director of Marketing, Kyle MacNaught
Freightwaves Sales and Marketing Virtual Conference

Courses Mentioned During the Show:

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Where to Find Digital Dispatch & Blythe:

Digital marketing courses for the logistics industry: Freight School Playbook

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