Doug's short run as CEO of a wellness app start-up, Lymber, ended in an acquisition by MINDBODY in early 2017. Post acquisition, as SVP of Consumer Products at MINDBODY, he was charged with building out the consumer ecosystem.
For more than 17 years, he served as President and Chief Operating Officer of Digitaria (now Mirum), a digital marketing and technology agency he co-founded in 1997. As President, he directed Digitaria's strategy, technology, and creative teams, as well as managed the day-to-day operations and finances of the company. His perspective and strategic thinking regarding the development of marketing and technology initiatives were critical in Digitaria’s success. He managed the company’s 2010 acquisition by communications giant WPP and since then have led Digitaria to over 230% growth. Digitaria currently employs more than 250 people.
I opened and acquired offices in Minneapolis and Salt Lake City, successfully integrating them both operationally and culturally with the San Diego headquarters.
As a co-founder, he had the opportunity to fill and gain expertise in many roles, including operations, analytics, creative, technology, project management, strategy, sales, legal, marketing, and finance. He believes the wide exposure enabled him to understand the business and the work from all points of view, including that of the client.
In addition, as a capital partner for Seed San Diego, he pledges his time (and money) towards building a better start-up community for San Diego. He's an active Angel investor with a stake in more than 30 start-ups. He advises seed-stage companies, which included mentoring at the Qualcomm Robotics Accelerator by Techstar as well as UCSD programs.