Perth Tolle is the founder of the Life + Liberty indexes which launched one product so far the Freedom 100 Emerging Markets ETF (FRDM). Perth was born in Beijing and moved to the United States at age 9. Her career started at Fidelity, she became VP at Amplify ETF’s before starting the Life + Liberty indexes.
When I first heard about the Freedom 100 ETF I was immediately drawn to this elegant concept. It is a version of an Emerging Markets passive exposure product but with one crucial twist. Instead of weighing positions on a market cap base, this ETF weighs country exposure based on measures of freedom.
It results in a higher-quality portfolio that potentially still benefits from the GDP tailwinds that emerging markets tend to experience.