Are Chief Marketing Officers Still Relevant? (ft. Jillian Ryan, eMarketer)

Today we're honored to be speaking (again!) to Jillian Ryan, Principal Analyst at eMarketer on a comprehensive report she developed discussing whether or not CMOs are going to be relevant in the future. 

Today we discuss: 

• Whether or not the CMO role is still relevant, and why
• What skills a chief marketing officer will need five years from now to be successful
• Why the CMO role will continue to be one that turns over every few years
• How brands will start to shift back to executives with brand marketing experience, as opposed to just performance marketing leaders

You can find our previous conversation with Jillian here.

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