FUTUREPROOF.
Welcome to FUTUREPROOF. We're the podcast that delves into the future. From Augmented Reality to Artificial Intelligence to Smart Cities to Internet of Things to Virtual Reality, we speak with some of the sharpest minds to better help you understand what the next few years may look like.Brought to you by author Jeremy Goldman (Going Social, Getting to Like).For booking inquiries: vie@futureproofshow.com
FUTUREPROOF.
TOMS' Mission of Giving, and the Future of Social Impact (ft. Amy Smith)
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Jeremy Goldman
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Season 1
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Episode 68
We're glad we have someone who’s being very impactful in a time that’s upended all of our worlds: Amy Smith, the Chief Giving Officer of TOMS. For those of you who've been living under a rock the last 10+ years, TOMS is the shoes and apparel brand that has giving at its core, and we caught Amy shortly after TOMS announced the launch of their COVID-19 Global Giving Fund.
On this episode, we discuss:
- How can brands futureproof themselves by starting with purpose in mind?
- Can consumers see through inauthentic brands that try to jump on the corporate social responsibility bandwagon, or not?
- Can brands get away with having a political disposition?
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