Crisis Communications and the Coldplay Kiss + Trade Show & Vendor PR Tips to Maximize ROI Artwork

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice, tips and PR strategies on how to generate publicity genuinely and consistently for your small business or brand -- not only for exposure, but for long-term success. But -- stay tuned for the PR Petty -- a hot and trending news topic where Leah has her guests weigh-in on how they would have "PR'd" it different. It's not rocket science -- it's just PR. And yes, you can do it...all by YOURSELF!

All Episodes

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Crisis Communications and the Coldplay Kiss + Trade Show & Vendor PR Tips to Maximize ROI

July 27, 2025 • Leah Frazier • Season 7 • Episode 16

0:00 | 34:54

Send us Fan Mail

In this episode of PR Yourself with Leah Frazier, Leah unpacks the viral Coldplay Kiss controversy and the crisis communication red flags that turned the moment into a PR disaster. What can brands and publicists learn from this moment? Leah breaks it all down. Then, she dives into essential trade show marketing strategies for brands who exhibit at expos, conventions, or vendor fairs. Discover how to maximize your vendor booth ROI with actionable tips on attracting media, creating intentional networking opportunities, and ensuring press visits that actually convert. Whether you’re a small business or a seasoned brand, this episode will help you show up smarter, get seen, and PR yourself the right way at your next live event.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Podcasts we love

Check out these other fine podcasts recommended by us, not an algorithm.

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs