SEO Is Dying—Len Ward on AIO (AI Optimization) & Winning in AI Search Artwork

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice, tips and PR strategies on how to generate publicity genuinely and consistently for your small business or brand -- not only for exposure, but for long-term success. But -- stay tuned for the PR Petty -- a hot and trending news topic where Leah has her guests weigh-in on how they would have "PR'd" it different. It's not rocket science -- it's just PR. And yes, you can do it...all by YOURSELF!

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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

SEO Is Dying—Len Ward on AIO (AI Optimization) & Winning in AI Search

February 15, 2026 • Leah Frazier • Season 9 • Episode 1

0:00 | 24:22

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Is SEO really dying?

In this episode of PR Yourself with Leah Frazier, marketing strategist Len Ward of Commexis breaks down why traditional SEO strategies are losing ground—and what small business owners must do now to stay visible in an AI-driven search world.

With the rise of ChatGPT, Google’s AI-powered search results, and generative search engines, the rules of online visibility are changing fast. Len introduces AIO (AI Optimization) and explains how businesses can show up in AI search results instead of getting buried.

In this conversation, you’ll learn:

Why experts are saying “SEO is dying”
The difference between traditional SEO and AI search optimization
Practical AIO strategies small businesses can implement now
Why authority, clarity, and brand positioning matter more than ever

If you're a small business owner, entrepreneur, or marketing professional wondering how to rank in AI search and future-proof your digital presence, this episode is your roadmap.

The future of search isn’t just Google rankings—it’s being referenced, cited, and recommended by AI. And the businesses that adapt first will win.

Listen now to learn how to move from SEO to AIO—and stay ahead in the age of AI-powered search.

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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs