Enthusiast

[Operator Stories] Noureddine Tayebi (Yassir) on closing a $150M Series-B in the Maghreb region, paying it forward and the multiplier effect

November 07, 2022 Season 3 Episode 9
Enthusiast
[Operator Stories] Noureddine Tayebi (Yassir) on closing a $150M Series-B in the Maghreb region, paying it forward and the multiplier effect
The Enthusiast: Founders & VCs beyond the Valley
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Show Notes Chapter Markers

On this episode Pat sits down with Noureddine Tayebi, founder and CEO of leading ride-hailing super app Yassir, the YC-backed company started out in 2017 to provide on-demand services in French-speaking Africa quickly scaling beyond its native Algeria into neighbouring Morocco and Tunisia. Last year the company closed a historic US$30M Series-A backed by the likes of WndrCo, FJ Labs, DN Capital, Kismet and Endeavor Catalyst. 
Now they just announced a US$ 150M Series-B led by BOND, with participation from DN Capital, Dorsal Capital, Quiet Capital, Stanford Alumni Ventures (aka Spike Ventures) and Y Combinator, among other strategic investors.


On this episode you will learn about: 

  • The state of the startup ecosystem in Magreb and the opportunity
  • How to overcome hurdles in tech adoption in B2C by creating trust
  • Yassir's scale-up journey and lessons learned
  • The importance of paying-it-forward and inspiring future generations of entrepreneurs

You can find Noureddine on LinkedIn here.



Support the show
Noor's journey into tech entrepreneurship
The importance of thinking big
On Yassir and how the platform creates trust in a cash-reliant economy
Pitching your country as much as your company
Raising the Series-B
Why Endeavor
What's next for the region and Yassir?
Fast Speed Round