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284 - Simon Evenett, Professor, Co-Chair: Power Series, IMD - The Great Upheaval
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Episode Title: 🇨🇭The Great Upheaval🇬🇧
We kickstart the new series on Heads Talk® with a guest I’ve been wanting on the show for quite some time — and it was absolutely worth the wait. This is also the longest episode we’ve recorded, yet it felt anything but. Early morning recording, sharp thinking, and a conversation packed with insight from start to finish.
I’m joined by Simon J. Evenett, Professor of Geopolitics and Strategy at IMD and one of the foremost experts on international trade and investment. Known for cutting through the gap between theory and reality, Simon has spent decades advising governments, global firms, and institutions on navigating economic and geopolitical complexity.
This episode sets the tone for the series:- candid, hard-hitting, direct, unfiltered., leaving no stones unturned. We unpack what Simon describes as The Great Upheaval: a world where the narrative of open markets collides with the reality of state-driven strategy, where assumptions about globalisation, risk, and economic order are being rewritten in real time. A strong opening to the series and one that delivers clarity, challenge, and more than a few lines worth revisiting for soundbites.
Co-Chair of the World Economic Forum’s Global Future Council on Trade and Investment
Topics Covered:
◽️ Everyone talks about open markets… but what if they were never truly open?
◽️ The widening gap between global trade rhetoric and reality
◽️ From hidden protectionism to overt economic confrontation
◽️ “Liberation Day” tariffs: a turning point in modern trade dynamics
◽️ Why the “level playing field” is more aspiration than reality
◽️ The growing entanglement between governments and global firms
◽️ Weaponisation of interdependence:- finance, supply chains, and technology
◽️ Fragility in global systems: risk, resilience, and strategic blind spots
◽️ AI, employment, and the future economic settlement
◽️ The end of specialisation - entering The Great Upheaval
So download⏳grab a cup of Bird & Blend Tea Co. - Peach Soda Tea ☕️& have a listen🛋
⛔️Listen to this episode's Heads Talk - The Analysis here
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Journal of International Business Policy here
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