Welcome to the Natural Health Influencer Podcast! Your host, Stephenie Farrell, is joined by Trent Nellis, the founder of Vista magazine and the Vista Brand Ambassador Program, and Karen Hong, a certified nutritional practitioner with 10+ years of experience in personal training and nutrition. Trent has been actively involved in the natural health industry since 1998, has witnessed the evolution of health products in Canada, and lives a nutrition-and-prevention-focused lifestyle – a value he strongly expresses through the Vista brand. Karen is a former NCAA Collegiate golfer. She had done extensive research on healing naturally, integrating the mind, body, and soul connection, and the importance of a healthy attitude and a positive mindset. She has joined the Vista team where she designs and implements strategies to keep the brand at the cutting edge of the industry. In this episode, Stephenie, Trent, and Karen take a deep dive into Vista’s ambassador program, starting with the brand’s earliest days, what the natural health industry was like at the time, and how they have managed to bridge the gap between health and fitness. Trent talks about getting on board with influencer marketing as the social media culture began accelerating, what brands can expect from their relationships with ambassadors, and how technology and the pandemic have affected the opportunities within e-commerce. Be sure to tune in to learn more about their program and exciting plans!
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