In this episode, Brian talks to David about implementing corporate campaigns—campaigns designed to put pressure on companies to change their practices. Using The Humane League's approach as a case study, David covers topics such as: how to choose which companies to target, how to find the right people to contact and what to say to them, how to mobilize a team, mistakes to avoid when campaigning, and what happens after a campaign fails or is successful. For show notes and past guests, please visit www.reducetarian.org/podcast. Follow Reducetarian: Twitter: twitter.com/reducetarian Instagram: instagram.com/reducetarian Facebook: facebook.com/reducetarian LinkedIn: linkedin.com/company/reducetarian-foundation