In this episode, Brian speaks to Midge and Ron about building grassroots initiatives. They cover how to reach people and encourage participation, how funding works, and offer examples from the success of their program - Bedford 2030. Midge and Ron also share plenty of practical advice, such as for setting achievable goals and measuring progress. For show notes and past guests, please visit www.reducetarian.org/podcast. Follow Reducetarian: Twitter: twitter.com/reducetarian Instagram: instagram.com/reducetarian Facebook: facebook.com/reducetarian LinkedIn: linkedin.com/company/reducetarian-foundation