In this episode, Brian speaks to Becky about strategic planning and how it can help you to maximize your impact. This conversation explores the meaning and benefits of the planning tool, Purpose Outcomes Process (POP) and how you can create one to ensure success in your own projects and missions. For show notes and past guests, please visit www.reducetarian.org/podcast. Follow Reducetarian: Twitter: twitter.com/reducetarian Instagram: instagram.com/reducetarian Facebook: facebook.com/reducetarian LinkedIn: linkedin.com/company/reducetarian-foundation