In this episode, Brian speaks to John about the ins and outs of starting a cell-cultured meat company. John shares experiences from his own journey of creating Cultured Decadence: how it came to life, his prior knowledge, finding a co-founder, fundraising, recruitment and more. For show notes and past guests, please visit www.reducetarian.org/podcast. Follow Reducetarian: Twitter: twitter.com/reducetarian Instagram: instagram.com/reducetarian Facebook: facebook.com/reducetarian LinkedIn: linkedin.com/company/reducetarian-foundation