Jason Goecke: Shaping the Future of Technology at Intel

This week on the Future Construct Podcast, our host Amy Peck (@AmyPeckXR) had the opportunity to talk with Jason Goecke (@jsgoecke), the Vice President & General Manager of Intel Commercial Client Software & Services on Season 3, Episode 4 (26-minute interview). During the interview, Amy and Jason exchange a tremendous amount of insight information and thought-provoking questions about the impact of software on today's industry and that of the future.

About Jason Goecke
By those around him, Jason has been described as influential, innovative, and inspiring. Goecke is an experienced CEO, CTO, and Board Advisor with a passion for high-tech advancements and data analytics. He is skilled in leading high-performance global teams, processes, and partnerships to success from the ground-up, and delivers big-picture thinking with attention for even the smallest details. Goecke serves as an international management consultant to Fortune 500 firms and as a frequent guest speaker at global industry conferences for collaboration, open source telephony, cloud, and call center technologies.

Intel’s mission is to shape the future of technology to help create a better future for the entire world. By pushing forward in fields like AI, analytics and cloud-to-edge technology, Intel’s work is at the heart of countless innovations. Jason is responsible for overseeing all operational aspects of the Intel Unite business, including product strategy, product development, go-to-market strategy, as well as building and leveraging key industry partnerships.

During the interview Jason discussed numerous topics with host Amy Peck (@AmyPeckXR), including:

• Why it is important for companies to embrace cloud technology, especially for those being more cautious
• The need for companies to exhibit transparency, in optimizing their own operations and in how environmentally conscious they are
• Things that excite Jason about emerging technology, and some of the things he's seeing that are interesting trends
• Jason's futuristic gadget or service that would increase personal happiness and make his life better 

SHOW NOTES

0:12  - Amy Peck introduces Jason Goecke, the Vice President & General Manager of Intel Commercial Client Software & Services.

3:54  - Amy: "So in your day-to-day now, what are some of the technologies you're seeing, and what are you looking at that's exciting to you?"

6:36  - Amy: "That is very true that we hear about companies moving to the cloud, but then there are companies that are still reticent. They're nervous about security. Why is it important for companies to embrace cloud, especially for those who are taking a back seat for a 'wait and see' moment?" 

11:23  - Amy: "So I do want to come back to something you said about transparency. I am a big believer that it's time to rip the bandage off, and for companies to exhibit transparency, not only in optimizing their own operations, but to also show how environmentally conscious they are at a consumer level. How do we get there and move to this new paradigm?"

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Transcript

Speaker 1: 0:11

Hi everyone. Welcome to the Future Construct podcast. I am your host Amy Peck, and we have a fantastic guest today. We have Jason Gey, who is the VP and general manager at Intel for commercial client software and services. Wow, that is a serious title, Jason.

Speaker 2: 0:29

Yes, thank you. Yeah, I'm here in Half Moon Bay. I've been in Intel just over three years and, uh, started to lead a collaboration group here. And, uh, we've, uh, been focused now on really expanding what we're doing in the commercial client, which is our vPro product and creating, uh, cloud services around that, which is really a new area where, uh, Intel's focused right now is developing the software and services side of things. Uh, before that, uh, I'd been at Cisco where I led part of the WebEx group, so I'm very familiar with uc and Zoom and, and no many of the people in industry as well. Uh, before that I had sold, uh, a startup, which was in the telecom cloud API segment and sold that to Cisco to actually create their, uh, uh, developer platform for WebEx before taking over, uh, bigger parts of what we were doing there. But my history has always been smaller companies, startups earlier stage, uh, started, uh, coding when I was 15. So I've been in tech for, you know, over 30 years, amazingly enough. Which makes you older than I like to think I am. But, uh, you know, that that's been a good journey. I've got three kids and as I mentioned, live here in H Moon Bay and, uh, really into, uh, photography as well.

Speaker 1: 1:38

Oh, that's great. So what, so what drew you to technology? Why'd you start coding so young? It wasn't as cool back then as it is now,

Speaker 2: 1:47

<laugh>? Yeah, so at the time I'd been working since I was nine. I had a, uh, paper route in, in Iowa where I'm originally from, so I'm more of a Midwesterner, uh, than, uh, being out here in California. And I, um, you know, always had some kind of a job, worked in a movie theater, things like that. And frankly, the reason I got into it is my mother told me to take a typing class. I did, got data entry and then kind of worked my way into it, stereotypic kind of around the, uh, the, uh, the edge there. And, uh, I don't wanna say I, I was, you know, focused on getting into tech. It just kind of happened and it turned out to be a great thing. It was great opportunity, you know, lots of luck in terms of timing and, and seizing that moment and then just stuck with it cuz it, you know, was clear it was becoming a good career.

Speaker 1: 2:31

And so, you know, from there, you know, instead of kind of going in and starting with some of the bigger companies, obviously you're with, you know, a a a huge company now. Um, so so why the startup route then? What, what drew you to that world?

Speaker 2: 2:46

Again, a a bit of luck. I was working for a call center outsourcing company in Denver by the name of TeleTech at the time. And there was a company called Genesis that, um, had started a new call center software company, got to, to know them. We were their first customer and they effectively said, Hey, move out to California cause I was in Denver at the time, get a passport and you're gonna travel. I said, Okay, let's go. And then they turned out to be wildly successful. I'd like to pretend I saw that coming and that's why I joined them. But really it was the travel side of things and uh, ended up going around the world with them, uh, really got, you know, out of just doing technology and then into the business side as well cuz I got into sales and then, uh, country manager for Spain with them, things like that. And then that really rounded me out to, you know, have a career, you know, more broadly in tech beyond even just coding.

Speaker 1: 3:31

So you speak Spanish with, with a Castilian accent.<laugh>,

Speaker 2: 3:35

When I do speak it is with, uh, Madian accent, but I, I'd like to pretend I speak better than I do, but I'm not that great and it's been a while since I've been living there. I think I moved back to Bay Area 12 years ago.

Speaker 1: 3:46

Nice. Well you picked some pretty great places to live. I have to say Spain and, and Half Moon Bay. Not bad, not bad. Yeah,

Speaker 2: 3:52

Exactly.

Speaker 1: 3:53

So in your, in your day to day now, uh, you know, with the Vro product, and it would be great to just get a little bit more understanding of, of, you know, this, the breadth of that, that product. But what are some of the other technologies that you're seeing? You know, cuz really it's this confluence of technologies now and, and you know, what are, what are you looking at that's, that's exciting to you?

Speaker 2: 4:16

Yeah, so a few things in terms of the vPro product, this is the, the, uh, hardware, uh, platform that Intel has that really supports commercial or business segments and it's effectively their top tier, uh, product for security, for, uh, performance, everything you need. It has the ability to do outand management underneath the OS called AMT and has been a leading profit, uh, product in the market, you know, for I think 15 plus years. And what we're looking to do is modernize it by allowing for cloud services to attach to what is out there, both existing install base and, and new to allow for cloud native type provisioning. Cause traditionally you had to do install local software, set it up within your IT department. So we're looking to modernize that over time right now. And that's where we're focused in, of course for Intel, that is a, a whole new muscle we're building is the ability to do software and services as a business. Of course we do a ton of software, we've got 17,000 developers, but it's all firmware and drivers and things like this rather than building services on top of that. And that's a big, big initiative we have right now in terms of tech more broadly. Uh, you know, where I, I find a lot of interest in what's happening out there because we're now building new cloud services at, at Intel ourselves is, you know, when I started in the startup world, it really took, you know, a team of hundreds of engineers to go out and do something and, and, you know, whether you're even embracing open source or other pieces of software, you had to build a lot of the infrastructure and capabilities yourself given where we're at in, in the rapidity at which cloud service and, and cloud platforms like in Azure and AWS or Google Cloud are expanding their capabilities. You can take a much smaller group of people and just do amazing things and get to market more quickly. So I think that evolution is continuing, it's actually accelerating, it's not slowing down or, or flattening out and it means it's a lot less riskier to try new things. So I think it underpins a lot of the innovation that we're seeing out there because you can invest money, you can take more bets, it takes fewer resources, you can get to market quicker, test what you're doing. And it just has such a broad impact on technology that it's, it's really amazing to see that happen. And I've been at the start of all of that because I started in the cloud back when E C two, which is the Amazon hosting service, you was in Bena, right? So I feel like I've been at the start of the, of watching the cloud transformation

Speaker 1: 6:36

And you know, that is very, very true that, you know, we, we hear about companies now moving to the cloud, um, but then there are companies still that are, that are very re reticent and it's like they, you know, they live for on-prem, they're nervous about security. Uh, you, you mentioned security and we're talking about vPro, you know, what, why is it important for companies to embrace cloud and you know, those, those who are kind of taking a backseat and and in a wait and see moment.

Speaker 2: 7:07

Yeah, so I think part of what the cloud does there for you is it gives you the opportunity, especially as a, you know, developing new services and things like that. And, and what we're doing is really led around, you know, giving APIs to third party ISVs or developers and, and the like is you can build in very good security once in what you're doing in the cloud. Keep it constantly updating in Evergreen and then deliver that multiple times rather than having to do that in your own hard, you know, your own data center or, or things like this. And you know, on the intel side as well, what we're doing a lot on the security side is really doing it at, at the hardware level, the firmware level, the bios level, all the way up under in, in integrating very well with the different operating systems to really, you know, create a holistic ability from cloud services down to the hardware platforms to provide that security profile to do that. And that's absolutely critical. It's getting, you know, more and more acute for us to do because it's not just, you know, hackers in, in basements, it's nation states that are participating in, in, you know, finding security issues and things like this and then exploiting them. So it's, it's becoming ever more important. It's arms race to, to make sure you're securing everything across the spectrum of your services and hardware

Speaker 1: 8:17

And so on. You know, on the eve of sort of looking at the landscape now with, you know, blockchain and these decentralized constructs, is that just adding more confusion to companies because, you know, some of them have just started to embrace cloud and so then thinking about these decentralized constructs, the security around that, is that just, you know, decades away, do you think for companies? Or do you think there are companies that will kind of jump on and, and start building some, um, of their data constructs within blockchain and smart contracts and so forth?

Speaker 2: 8:53

Yeah, so blockchain, I'm, I'm both involved with professionally and very interested in it personally. I feel that, you know, we've seen major epoch within the internet. You know, the first one being web commerce kind of came up, crashed in in 2000, but then came back and then you had Amazon, you know, billion dollar industries coming out of that particular, uh, phase. Uh, then you had social and social networks, right? And, and coming outta that, you know, you had Friendster in MySpace, that kind of rised and then fell, kind of went away. But then Facebook came out and you have another, you know, multi-billion dollar industry with Twitter and, and things like this. And I really think decentralized web and, and web three, you know, including blockchain and, and, and defi and the like, is is the next phase. And, and what we're seeing is the, you know, idea that blockchain is primarily a cryptocurrency is the first crash. And you know, uh, I've said that for a while and finally it came home to roost in, in a meaningful way. But the underlying technology and what can enable, we're just beginning to see the beginning of it. And I think it will be another, we'll see billion dollar companies come out of this that we don't even fathom just like we did, you know, Amazon and, and uh, Facebook before. And uh, professionally, some of the things I'm doing is that at Intel we have this idea of the transparent supply chain where we track things through the manufacturing process, so you know, it's origination and whether it's even been, uh, you know, modified somewhere along the path as it gets into the OEMs and things like that. So we've been doing that for a while with certificates and the like, but we're now creating our own blockchain where we can track that on the blockchain and, and, and make that public and traceable. And then as it goes through the further manufacturing processes, they may do the same. And this goes back to security and making sure I'm getting the unit I know I'm getting and it hasn't been tampered with along the, the path. So there's all sorts of applications that go well beyond cryptocurrency and I think everyone should really be thinking through how it works and getting away from, you know, proof of work to proof of stake so it becomes more eco groovy is a big part of that as well. Um, and, and you know, continuing down that path and it will unleash a lot of different things that we just don't anticipate today.

Speaker 1: 11:00

Well, you said something around transparency. I really wanna take a deep dive into that because it's something I also care a lot about. Uh, but we're gonna take a little break here from our sponsors and we will be right back, Right? And we are back with Jason Gey from Intel. Uh, so I do wanna come back to something you said about transparency. And I am a big believer that it's kind of time to rip the bandaid off and, and for companies to have that level of transparency, not only in optimizing their own operations, but to also show how environmentally conscious they are, I think from, from that level as well as the consumer level. Cause I think consumers are gonna start to really look at this and care. So I'd love your opinion on, you know, how how do we get there, How do we move to this kind of new paradigm?

Speaker 2: 12:05

Yeah. So, you know, going back to what I mentioned on the transparent supply chain, it's really creating that transparency to the point where you consume it the first time as an organization, but you can also then use that to say, how does it get into the secondary market? How do I make sure this has the maximum useful life, uh, down to the point of when it gets recycled, where and how is it recycled? And then being able to provide accountability and governance around that, through that process. And if you're doing that all publicly on the blockchain, you can even see a point where you have the ability to transparently put in your annual report what you've done with any of the equipment you've had and used within the organization. So it's really from, you know, birth to death of, of what you're doing and all the sustainability elements within that. And even to the point, you know, Apple's always had a, uh, you know, big approach towards taking equipment back, giving you trade-ins, and they will recycle as much as they can right down to, you know, recycling the actual elements that were are within the hardware. And how do you create that, that transparency that creates that accountability and that radical, uh, you know, capability making sure hey, people are doing the right things in sustainability and really maximizing everything that we're doing rather than all the e-waste that we generate right now.

Speaker 1: 13:12

Yeah, and I think that's a really imp an important component is that, is that origin story. And when we look at, you know, another sort of hype cycle element, uh, around blockchain and crypto, uh, of nft, that to me is where you start to hook into the value of NFTs as well. It's, it's sort of like a, a gift that keeps on giving as opposed to just using it as a mechanism for generating revenue with false scarcity and it's just a marketing ploy. Um, you know, so you talked a little bit about, you know, blockchain and, and defi and, and crypto. So, so where do you see that, that moment where, I don't know that crypto's ever gonna stabilize. I don't know that we need to, uh, we already have, you know, relatively stable fiat currency, uh, but what are some of the things that you're seeing in that realm that you think will make it a little more palatable to consumers, especially around crypto?

Speaker 2: 14:04

Yeah, so I'd say, you know, you mentioned NFTs before. I think NFTs really started as a, a gamut to, uh, allow whales to create liquidity, uh, with getting people to come in and participate in cryptocurrency through collectibles, right? Again, another kind of, uh, hype cycle. But there is utility there. And I think what's missing within NFTs is really identity. And NFT doesn't know it's an nft which creates a set of issues and how valuable it really is. And if you start a tying identity to that, you start to unleash all sorts of interesting use cases and, and value, uh, there's an initiative within the blockchain world called self-sovereign identity, which is effectively thinking that, you know, California DMV could create a blockchain that includes your, uh, uh, details your age or address, your driving status, all of these things. And when you walk into a, um, a bar, they don't need to know all those details, they just need to know you're over 21. So let me present, you know, zero trust QR code, they scan that, they know you're 21, you move on. So it allows you to truly manage and, and govern your identity in ways never thought possible before. And starting to bake these into the underlying cryptocurrency capabilities, whether it be smart contracts, NFTs, you know, within the blockchain. I think there's a lot of work happening there. I know several people in the industry focused on that, uh, specifically within cardon, which is a proof of stake network that are really focused to that area. And I think there's gonna be a lot of value unlocked cuz you can think about contingent workers that are out there in the marketplace. You know, all the big companies, Intel included have, you know, vast amounts of people coming in and working and they will move between different companies. So imagine if you could keep your, you know, employable, uh, profile as a self sovereign identity element within the blockchain and carry that with you autonomously as you move between these different probabilities and gig economy and things like this. I think there's a a big area of development that's happening there, which would be good.

Speaker 1: 15:57

No, I think you're right. I think that it's going to unlock a lot more opportunity, not, not just for those who are sort of already in network, but, but you know, refugees, people around the world who have been completely off-grid. It's sort of an opportunity for them to prove who they are. Um, also giving data kind of a time to live as well. You know, you go to see a doctor, you just, you know, give them whatever data they need for that hour, two hours or four hours, um, and then, and then lock it up. However, uh, the, the caveat to that is a big believer in this, but the, the caveat is that it's work for us as consumers. Like we have to not only demand our data back and, and, and have some kind of a simple interface that will allow us to manage our data, but will we do the work? Is, is, is the question. So I'm curious what your thoughts are on that.

Speaker 2: 16:48

Yeah, you're getting at the usability side of things. I mean, I know how to do it, but I've gotta go figure out, you know, this wallet or that wallet or there's 10 different types of wallet. There's literally a thousand different cryptocurrency

Speaker 1: 16:57

Plus your 12 words with, you know, the 10 wallets with 12 words each.

Speaker 2: 17:00

Exactly. Forget

Speaker 1: 17:01

It. I

Speaker 2: 17:01

Mean your pneumonics, everything else, right? So it, it, it, it, it's, it is very, uh, complicated right now and I think that that is another area where we've gotta get better. And I think it's gonna take a broad coalition in the industry to do that cuz it's all the way down from the hardware. If you wanna participate in some aspects of mining and, and in that value, you want a very easy way to approach that and do that versus right now having to do your own mining farms and really be deeply technical to get there. Same thing on approaching it from a defi perspective. How do you make this, uh, accessible to the masses? So it's as easy as walking up and using your typical payment system that you have right now with, with, uh, you know, when you walk into the store. Uh, if we can get there, it's gonna unlock massive potential and really bring, you know, financial systems in places. It, it's, it's struggled to be at before. Uh, I know, know, Cardo is doing a lot of work, for example, the the group behind it, uh, into, uh, Africa and other markets around education and defi and the like. And you can only do that again if you make the transactions quick, cheap and get away from, you know, proof of work like Ethereum or, or bitcoin r and into proof of stake, which really, you know, also helps drive down the, the environmental impact as well.

Speaker 1: 18:11

Yeah, yeah. And, and, and I think, you know, we are, um, we're moving forward on all fronts. I do think that the complexity is the thing that's, that's the real blocker. Um, but I, but I do have hope that, you know, we, we, this list is an opportunity for us as consumers to actually have, uh, much more agency in in, in what the, what the future looks like.

Speaker 2: 18:34

Yes.

Speaker 1: 18:36

So let's, um, let's switch a little bit towards, uh, you know, just you're living this great life out in Half Moon Bay, you're working in technology. What are the things that just excite you about emerging technology, you know, besides blockchain, you know, in maybe the AI realm, of course I'm always focused more on, you know, immersive technologies, but what are some of the things that you're seeing that just, you know, are, are exciting trends?

Speaker 2: 19:03

Well, one of the big trends I'm seeing is, you know, when you look at large corporations like Intel or when I work at Cisco and things like that, there's a, a big need to continue to drive a focus on diversity and inclusion and the like. And I've been working with a group, uh, one, one of my, uh, big parts to my team is down in Guadalajara, Mexico. And one of the complaints they've had is, Hey, if I want to move beyond a certain level in the organization, I've gotta move to Santa Clara, the headquarters. I gotta move to the us. And I think with the advent and the acceptance of broader remote working, uh, and I experienced that of course when I was at WebEx, but it's really become, you know, ubiquitous now. And things like starlink uh, bringing internet anywhere is you can start to look at models where you start to develop diversity and inclusion in place rather than migration to make that happen, uh, in, in various ways. Cuz there's all sorts of potential in remote places, uh, uh, that could allow you to take advantage of, you know, new insights, uh, new uh, perspectives and, and instead of making them move, just, you know, give'em the technology and let'em work from there, uh, with all those technologies. So I think that's something where you start to seeing is this DNI in, in place rather than forcing migration into different places to make that happen.

Speaker 1: 20:14

Yeah, and I mean, and the irony of course with these DNI initiatives, if you, if you move someone from their home town or home country, you know, they're sort of, they're losing that, that connection to their culture, which gives them the perspective that you're, that you're after.

Speaker 2: 20:30

A hundred percent. That's exactly it,

Speaker 1: 20:32

<laugh>. Uh, but we're getting there. Uh, we, I, you know, I i I do see a lot of these initiatives moving forward in companies and I, and I think, you know, kind of going back to the blockchain conversation, it, it, it moves from being a marketing exercise to, to becoming really endemic within companies and, and to really be part of the culture. Um, and so, you know, going back to also to that, that remote work, you know, it, it, it sounds like you were, as I was as well kind of, you know, pre curfuffle, which is what we refer to the last, uh, couple of years. Um, but now that it's really the norm, do you see that opportunity really for, um, you know, optimizing the way that teams work together? Cause people say that some of the things that they miss are those water cooler moments and those just happenstance interactions. Um, how, how do we recreate those so that really remote work can have that same kind of, you know, organic interaction?

Speaker 2: 21:34

Yeah, so I actually had my first remote job in 1991, right? So I've been doing, you know, forever when I took, I think it was a 9,600 bob modem to my dorm room and continued coding remotely, right? Um, my startup was highly distributed, uh, back in, I think I started it in 2008, the one that I sold to Cisco. And we had people in it was, you know, by the time we sold it, it was about 50 people. We had people in, in China, in, in Spain, in Florida, you know, really across the globe because we had the opportunity to hire people in place. And the way we created that organic, uh, interaction that you'd get in the office is by using asynchronous communications. So at that time, what we had available was Skype, the consumer Skype, right? And everything was done in Skype. So you could literally, you know, rove around the world. You had interactions, you'd have the water cooler room, you'd have, you know, the workroom, things like this. And now you've got Slack that's come out, teams, all of the other, uh, um, asynchronous communication platforms. And I think that's a key to unlocking the ability to truly do remote work and, and not just remote work. You know, everyone's sitting in California, but really across the globe, uh, you get into chat ops and, and these capabilities to do that. And, and you get to a point where these, these asynchronous chat platforms become kind of your central operating system to almost your team, almost the team os because now your Jira tickets come into it, your chat ops, you know, all these things, and it becomes more effective. Cuz even if you're sitting in the office, that's still a better way to do it, right? Rather than getting up and walking over. Sometimes you can resolve things quicker by getting up and walking over. But, you know, one of the things, you know, going back to your transparency discussion, a way to drive transparency within a team is to put everything in the asynchronous communication platform, right? Because now everyone has access at their fingertips across, whereas like email, it's locked, right? You have to be on that distribution, somebody you had to, to include you versus I can go look at this channel and get up to speed very quickly. So even in, in, you know, working locally or remotely, it's still an optimal way to drive transparency, collaboration, and organic, you know, uh, interactions within, within your team.

Speaker 1: 23:38

Yeah. And, and, and I, um, we took it a step further. Uh, at the very beginning of, uh, the uff, we had, uh, I was working with HTC and they had actually built, uh, a remote platform called, uh, Sync. And so we would actually have team meetings, and there was, there, it was, you know, VR is still really clunky, right? It's not an optimal user experience, but you can start to think, you know, when, when the next generation of these wearables come out that, you know, actually having people appear, even if it's as a hologram will, will start to give us back a, a little more of that even beyond the kind of asynchronous nature. And I think we, we will get there as well, even with holograms, you'll just record yourself as a hologram and then it'll pop up when, when somebody logs in. Um, but I, I would like to take a little step in, into the future and I'm gonna ask you the question that I ask everyone. So, you know, propel yourself 20, 25 years into the future and you can have any service, any gadget, gizmo, just something that makes you personally happy or just makes your life better in some way. What would it be and what would it do?

Speaker 2: 24:49

Yeah, so it just so happens, I was listening to a, a podcast absolutely mental, that's with Sam Harris. And Ricky Gervais. Great, great podcast, by the way, should listen to it. Where they talked about what, what if an alien showed up and had all the answers, Who would you send to talk to them and what would you ask them for? And, and came up with something that I thought was, was great and hadn't really thought about it that way, is, oh, let's, let's cure disease. But it's not about curing particular diseases. It's better to ask how do you cure aging? And that covers a lot of things, right? So if you had a device that said, Hey, I can stop aging, and it's not because you wanna live forever or, or be, uh, you know, um, immortal. It's more, I wanna be 20 my whole life, however long I choose to<laugh>. Right? I think that would be a quality of life thing and an amazing technology if we could achieve that.

Speaker 1: 25:32

Yeah, I think, I think there would be people lining up for that. Uh, I, I don't know that I would wanna be in my twenties though. I think maybe like 33 or 34 Yeah. Would be kind of, kind of good. Cause you're just gotten That's, that's true.

Speaker 2: 25:46

So

Speaker 1: 25:47

Yeah, I wanna be able to stay up until four in the mornings, then I go back to 22<laugh>. Well, Jason, it's been an absolute pleasure speaking with you today. Thank you so much for joining us.

Speaker 2: 25:59

All right. Thank you. Appreciate the time.