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Social Media Entrepreneurs
Ever feel like social media is wasting your business's time? Well, let's fix that!
The online marketing world is ever changing, so allow me to stay on top of these changes and how to respond to them for you. This show will give you your social media marketing news as well as your plan of action. We'll mostly focus on how to grow on Instagram, but also cover Facebook Ads, YouTube, TikTok, and any emerging social media platforms as well. To hear social media updates first, watch out for my Instagram stories @derekvidell then look to this podcast for a detailed explanation on what to do. For additional free and paid growth resources, go to https://www.socialbamboo.com. You can also check out my new podcast Instagram Marketing Pros to be the first to know of any changes to the Instagram app or algorithm.
Social Media Entrepreneurs
Merging the World of Social Media Marketing & Sales [w/ Bill McCormick]
Leveraging Authentic Communications for Social Selling Success
In this episode of the Social Media Entrepreneurs Podcast, host Derek Fidel welcomes back Bill McCormick, an expert in LinkedIn and host of the All Selling is Social podcast. Bill shares his insights on why many individuals excel in garnering social media followers but struggle to translate that into sales. The discussion highlights the importance of genuine, authentic communication over mass, automated outreach. They talk about building trust and meaningful connections on platforms like LinkedIn, and offer practical tips for creating a LinkedIn profile that truly reflects one's value. Bill also touches on the significance of curiosity-led engagement over judgmental outreach and provides strategies to embed this approach into daily routines. Lastly, they review the necessity of maintaining consistent social media activity and leveraging it to enable deeper, trust-based sales relationships.
00:00 Introduction and Guest Welcome
00:41 The Evolution of Social Media and Sales
02:42 Overcoming Introversion in Sales
03:35 Building Authentic Connections
06:31 Effective Cold Outreach Strategies
15:05 The Importance of Consistency and Systems
19:40 Optimizing LinkedIn for Business
26:00 Being Authentic in Sales
31:18 Podcast and Final Thoughts
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Hosted by Derek Videll
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